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Questions to ask a trade show designer before selecting one

Planning your next upcoming trade show can be pretty stressful. In fact, it can be extremely stressful once you take into consideration all the things that need to be done in order to have a successful exhibition. One of the very first things you will have to consider is the design of your custom trade-show display.

Your display is the very first thing attendees will come across. As a result, you will want to make the best first impression you possibly can. In order to do that, you will want to create a custom trade-show booth that showcases your brand in the best possible light. You want to create an experience for the attendees who stop by your booth. To do that, you will need to hire a trade-show designer. To adequately find the best exhibition stand builders, you should ask them the following questions.

How will you bring my ideas to life?

The idea you have for your trade-show exhibit may need more components than you think. With that being said, you want to ask your prospective trade-show designer how exactly he or she plans to bring your idea to life. Doing so will help you determine how good his or her ideas are when it comes to helping you to not only create the booth you have always wanted but also help see if he or she is willing to stick to your budget.

How much will my trade-show idea really cost?

One of the easiest ways to burn through your budget is to create an elaborate trade-show exhibition booth. The reason is many trade-show builders do not fully disclose all the hidden fees they will charge. Therefore, you want to truly ask the right questions. Keep in mind you want to ensure they go into detail and break down every single fee that will be charged to bring your idea to life.

What is the average time frame for my booth to be completed?

Custom booths take time, and you want to make sure your booth builder will be able to complete the job before you’re due to exhibit your brand. You want your booth to be available to you at least a month before the trade-show exhibition. This will give you enough time for you to make any last-minute adjustments that may be needed.

How aware are you of the rules and regulations of the trade-show event?

Your designer should be well aware of any rules and regulations that are part of the trade-show event at which you will be exhibiting. This will save you hours of headaches that may come along if any of the rules are broken.

Asking these questions will help guide you towards the best trade-show builder. Keep in mind, however, that finding the best builder for your ideas may not be the easiest thing to do. Once you do, though, he or she will be able to help you bring your company’s ideas to life.

How you can maximize your trade show exposure on social media before your exhibition

Every trade show attendee knows the importance of exposure. Exposure is essential when you want to share your brand and/or company with as many individuals as possible. That is where social media come in.

Social media have become a global phenomenon, not only among young adults but among businesses as well. This is because social media can connect millions of individuals with multiple different interests. Since social media are so important and so many of us spend numerous hours on it daily, it makes sense to maximize your trade show exposure on social media.

To get the most out of this, you want to begin working on bringing constant awareness to your custom trade-show exhibit beforehand. Here is how to do that with social media.

Be Consistent

To maximize your trade-show exposure on social media before, during and after your exhibition and display design, you must be consistent. The audience you attract on social media wants to feel like they are as important to you or your clients. Therefore, you want to interact with your followers and give them daily updates. The key is to continue reminding them that your brand will attend an exhibition.

Use Influencers to Spread the Word

We have all witnessed the growing power that influencers have among their following. Therefore, you want to take advantage of that and use an influencer to spread the word. Think about it like this: if an influencer has 2 million followers and he or she spreads the word about your trade-show exhibit attendance, you now have 2 million new individuals who know about your company. Not only that but if any of those 2 million individuals decide to spread the word, another set of people now know about you as well.

Use as Many Platforms as Possible

You want to share on as many social platforms as you can. Although this can be time-consuming, it is in your company’s best interest to be on as many platforms as you possibly can. The more individuals you reach through social media, the better chance you have of having a larger crowd at your custom trade-show booth.

Offer Sneak Peaks

If you are launching a new product, offering sneak peeks on your social media platforms before your exhibition is an excellent way to create a buzz. Doing so will cause individuals to want to check out your booth to see the fully revealed product.

Host a Giveaway

Hosting a giveaway has always been a great idea. However, you want to host the giveaway geared towards the attendees who will be visiting your booth. The idea is to bring exposure and have individuals want to visit your booth and learn more about your products and brand.

Be Personable

The key to success on social media is being personable whether you want to bring maximum exposure to your trade show before your exhibition, or you want to share a new product. Be friendly while being informative is the way to go while you work to get the most exposure out of your trade-show exhibition experience.

What you should not wear to a trade show

As an exhibitor who will be hosting a custom trade-show exhibit for your company and/or brand, you will always want to look your best. They say the first impression is a lasting one. However, trade-show exhibitions do not come with a manual that tells you how to dress or how to conduct yourself to obtain the best results.

In spite of this, there are some unspoken rules to consider when looking for the proper attire to wear to your next trade-show exhibit. Here are what you should not wear in order to create the best impression among attendees,

New Shoes

Although you want to look your very best and be as presentable as possible, you want to avoid wearing new shoes as much as possible. The reason is that, after a few hours, new shoes are no longer comfortable. Therefore, when choosing shoes to wear for your exhibition display design, you will want to choose a pair that is comfortable enough to wear for several hours.

Trade show exhibitions usually last six to eight hours a day or more. That said, you will need to wear shoes you will feel comfortable in all day. You don’t want to stand all day in uncomfortable shoes that will give you blisters.

Too Professional

The last thing you want to wear to a trade show is a suit. Even though this may sound like a good idea, a suit is too professional, in our opinion. You want to find the perfect balance between professional and casual.

Our rule of thumb is to wear something that makes you feel put together but approachable, while still maintaining a professional air.

Ripped Jeans

On that note, you do not want to go to the other end of the spectrum and wear ripped jeans. Ripped jeans are not suitable for any trade-show exhibit. They are too casual. Instead, consider dark denim with a blazer or wear a company uniform. This can work very well in your favor because you will look cohesive and stand out with your employees.

Perfume/Cologne

Perfume should be kept at a minimum during an exhibition, because it can sometimes be overpowering. Therefore, the less strong the smell, the easier it will be for the attendees to focus on what you have to say and offer without wondering “what is that smell?”

Pants with Drawstrings

If you enjoy wearing pants with drawstrings, you should not wear them in your custom trade-show booth because they may look like sweat pants. Sweat pants are always a bad idea when you are showcasing your company because they make you seem less serious, and you do not want that.

When looking for your trade-show attire, it is important to keep in mind that the attendees will not only look at your custom trade-show booth, but they will also look at you and how your employees carry yourselves. Therefore, you want to keep your attire as put-together and approachable as possible.

How to properly conduct product demos at your next trade show

Although brochures and informational videos are always a good idea when attending a trade show, product demos help introduce new and pre-existing customers to the products of which they are unaware. They are also an excellent way to display not only how a product works, but draw in a participating audience as well. With that being said, many companies that attend trade shows have no idea how to properly conduct a product demo at a trade-show booth display.

Here are a few tips to keep in mind if you would like to properly conduct a product demo.

Have a Charming Presenter

The presenter that you choose to demonstrate your product should have the ability to connect with the audience. Therefore, you want to have a presenter who is charming yet knowledgeable on what you have to offer. Your presenter should not only have a script to read during the presentation, but he or she should add some personal touches that will make the audience feel closer to the brand.

Keep the demo short

Keeping the demo short is a difficulty many presenters struggle with. You want to dive into as many of the five senses as you can during the trade-show exhibit presentation. However, you want to do this while keeping the demo between three to five minutes. This may seem like a difficult task to do.

Nevertheless, the shorter the presentation, the more effective it will be as your audience will not feel as if your demo is being dragged out. In reality, the presentation should never be more than 10 minutes. Once it exceeds that limit, your audience will begin to leave.

Involve the Audience

As stated above, your audience is key. The more you involve them the better. Therefore, during your demo, you want to consider using two to three audience members. This will create excitement within the crowd, and, in return, you will create momentum for the product, thus causing more people to want to sign up on your contact list.

The closer the audience feels to you or your team, the more likely they will be to purchase the product and/or become interested in becoming part of your company’s client list.

Raffle the Product

During your presentation, you may want to consider having a raffle for the product you are demonstrating. A raffle is another excellent opportunity to create momentum in the crowd about the product. The raffle will give you a guideline of what types of people would be interesting in having your products at home.

To conclude, having a presentation for the product you are selling at your custom trade-show booth is one of the best ways to show attendees how to not only use the product but also the product can help make their lives easier. Doing so will help bring a larger crowd to your booth. This, in return, will allow you to find more individuals who are interested in being part of your permanent clientele.

3 Ideas To Liven Up Your Trade Show Booth

3 Ideas To Liven Up Your Trade Show Booth

Putting on a trade show booth and presentation is a lot of hard work, and even more so when you consider that there will always be dozens of other booths at the show vying for attention, and some of them direct competitors of yours. In addition to setting up a booth, you have to make sure that it stands out and makes an impression compared to the other booths your target audience will see. Here are some suggestions from your team at Exhibit Options for making your mark at your next trade show.

Hands-On Demo

If you plan to advertise a product that consumers will use with their own hands, try to physically incorporate it into your booth presentation. A demo that lets visitors come and actually touch and use the product will be sure to stick with them as it will engage more of their senses and demand more of their attention

Virtual Demos

The next best thing if your product can’t be showcased in person is to create a detailed virtual presentation. A virtual demo can often have a similar impact to a hands-on demo if it gives the viewer some of the same personal control over the experience. Setting up a handful of tablet kiosks that will let visitors experience your product at their own pace and based on their own interest in it will give them more satisfaction than a one-size-fits-all presentation.

Videos

Videos, particularly if you can present them on a large screen, are a great way of engaging with your audience. You can put together two or three options, to present different products, or different aspects of the same product, and with no risks to your own equipment.

No matter what your booth approach, your ultimate goal is delivering a memorable experience to your visitors. The key to pulling that off is a combination of not only knowing your product, but understanding your audience and what will motivate them. Knowing that motivation is what will help you choose the presentation style that will be most successful.

Need some help with the planning process? Contact Exhibit Options today! We can help design your booth or graphics, handle show management, or use our experience to offer advice that will help you stand out at the show. Visit us online, or contact us today!