Archive for August, 2014

3 Ways to use Mobile at Your Next Trade Show

3 Ways to use Mobile at Your Next Trade ShowThe world is becoming increasingly mobile, and to keep up, you have to keep abreast of all the new and ever so changing changes that are constantly coming out. Trade shows make no exception and one sure way to success is to use your mobile friendly ways to communicate with potential customers. You will be amazed at how effective and in how many ways you can use a mobile-friendly booth to draw attendees, generate new leads, enhance sales, and promote and strengthen your brand. Here are just some of the ideas that you may find really useful and not that difficult to apply:


• Create an interactive game: you simply cannot afford to ignore the benefits of having a game at your trade show. First of all, a game is a great ice breaker; plus, nothing can create buzz more than a game at any event, particularly a trade show. Secondly, it’s a relaxed way to have your attendees/audience engage more efficiently with your brand. The benefits of an interactive game last beyond the period of the trade show itself since games are memorable. You do want to be remembered out of hundreds of booths! A few rules though: the interactive game you are building should not be too sophisticated, but it should be casual, easy, fun and tied to your business. Avoid unpleasant surprises and ensure your game works when it needs to work by testing it beforehand. The last thing you want is a game that keeps freezing or displaying error messages.


• Smartphones & Tablets: Allow visitors to use their own devices to interact with your content: your audience will feel privileged if you allow them to interact with your booth directly through their own devices. They will get more engaged with the content especially if you introduce more conventional mobile marketing tactics, such as polls or text-to-win contests. Encourage them to share their experience via social media, which is free advertising for you. Don’t forget to stay active on social media yourself while the trade show is going on. This will keep people engaged and encourage new people to visit your booth.


• Arm your employees in the field: Trade shows mean direct competition with other exhibitors for the attention of a certain pool of attendees. Your employee equipped with a smartphone has access to infinite information, which means that you can, for example, give your booth on the ground access to sales material that can be made to meet the needs of individual visitors. The classic “show vs. tell” also plays an important role here. If taking in information first-hand has a greater impact on attendees (and it usually does), provide a presenter-led walk-through via a tablet or a larger monitor. This can be in the form of an app, website, or white paper. Keep in mind that an app is likely to last longer on the attendee’s Smartphone than a leaflet might survive in a purse.

A Guide to Exhibiting at Trade Shows

A Guide to Exhibiting at Trade ShowsEvery trade show exhibitor is well aware of the stress that comes with taking part in such an event. There are many factors to take into account when preparing for trade shows in order for all the pieces to fit together just right and result in a perfectly arranged, well-run booth. The secret to a successful trade show is in the planning and the secret to planning is preparation.


Check out this easy-to-remember trade show planning list, which ensures a more structured approach rather than last-minute preparations:

• Establishing your objective is the tool that will help you to ultimately measure the success of your presence at the trade show. It is your comparison tool. You cannot know if it was a success if you didn’t set a goal in the first place. Therefore, when it comes to objectives, the big question is why you want to attend that particular trade show. The answer may vary from company to company: to increase sales, promote your business, launch a new product, generate new leads, etc. There are different valid reasons for exhibiting at trade shows, so make certain you know which one is yours.


• Knowing what your budget is beforehand sets the tone on how much you want to spend on the trade show. Although you may be tempted to believe that budgeting is all about booking a place at a trade show, it is in fact a much more complex matter. There are several things to consider and the first one is how much you want to spend. From their it makes it a lot easier to plan for the big event. It’s important to take into consideration what the potential return on your investment will be in order to avoid losses. This ensures not only a successful trade show, but can also prevent you from going over budget, which can happen very easily.


• ROI is a measure of the overall cost of the trade show against the realistic goals that you expect to attain, whether those may mean sales, public relations value, or leads. As a result, knowing your objective and budget will assist in estimating an overall return on investment. Now, the first results after putting all the data together may not be what you want or what you expect. However, the solution is not to give up but to rethink your planning, including your budget and objectives.

• Marketing and branding collateral is not just about a few brochures on a pop-up stand and a banner with a logo. The main purpose of trade show collateral is to send out the right message about you and your business. As a result, the way you represent your business across all of your marketing and branding materials is very important. Collateral is what makes that first impression on visitors and that first impression needs to be the right one.


• The sales team is also a part of that crucial first impression. It is not only about having an appropriately dressed sales team but it is also about their general behavior, demeanor, attitude towards visitors, and passion for being there and representing your company. However, your sales team, more than anything else, needs to be well prepped on your services and products. They need to anticipate every potential question of a visitor and have the answer ready. Each member of the team should know what their role is at the trade show. They should be able to rotate at the stand when it becomes crowded and should feel motivated to work towards attaining your trade show goals.

Trade show displays that work

Trade show displays are the most efficient tools for marketers to showcase their products or services and facilitate interaction with potential customers in the most effective and attractive way. However, trade show display options are incredibly varied and may represent any graphic exhibit device designed to be used at a trade show, from table top displays to pop up displays, banner stands, flat panel displays, and other such solutions that fill your booth at a trade show.


Displays can vary greatly in size, cost and complexity, depending on what you are looking for in a display. Trade show displays are often filled with catch phrases and use bold images in an attempt to attract visitors to their booth. This makes it easier for sales representatives to promote the companies products and services. Choosing the most appropriate trade show displays for your booth can make a huge difference in attracting visitors to your booth.


Check out the newest trends in the trade show market when it comes to trade show displays that work:


Trade show displays that work - 1• Pop-up Displays are portable displays that graphically represent the company’s message using a flexible panel attached to a spring-padded roller. The pop-up trade show displays can be rolled for storage or pulled up and secured to a post at the back of the roller. There are many advantages that pop up displays offer: they can be used individually or in a series, are easily transported in small cases because they can be rolled down to a very small size, don’t take much work or time to set up or dismantle, and are very lightweight in most cases. Generally, they have a curved shape but today’s most popular trade show displays are pop-up displays used as straight walls that come with mural graphics.


Trade show displays that work - 2• Banner Stands are similar to pop-up displays and are a very common presence at trade shows. Banner stands are a large graphic supported in a free-standing frame. Their portability and lightweight represent their greatest advantages. Banner stands are very popular as trade show displays because they can be rolled up and transported easily and the graphics and lights are detachable. They also come in a variety of forms, shapes, and sizes, such as motorized scrolling banners, outdoor banners, X banner stands, or retractable banner stands.

Trade show displays that work - 3• The modular exhibits are probably the most efficient combination between a panel and frame system and a pop up display. Unlike a pop-up that is typically a small ground property, the modular display represents a standardized structure, whether it is a lightweight panel construction, a metal frame work, or any other type of structure that is configured in such a way that it meets the structure limitations of the trade show requirements. More importantly, modular exhibits weigh on average 60% less than traditional custom exhibits, which is a huge advantage. The fact that they can be reconfigured into a variety of new layouts for the next trade show is truly an exceptional characteristic of these Lego-like trade show displays.
When you get involved in trade shows, there is nothing that speaks more eloquently about your company and the products or services you are offering than the quality of your trade show displays. Quality can be seen in every detail of the display, from the materials that are used to the craftsmanship put in to produce them, or the attention to detail of the design. So make sure that you certify the quality of your products through the quality of the trade show displays you are using.

How to appeal to all the senses at your next trade show

How to appeal to all the sensesAttracting customers is the name of the game when it comes to trade shows. Potential customers are people and people respond to stimuli made to wake up their 5 senses, including smell, sound, touch, taste, and sight. Therefore, your booth needs to be everything but plain. It needs to be aesthetically pleasing, dynamic, and modern in order to provide visitors with a complete sensory experience.

Here are some tips that you can use at your next trade show:

• Sight: it shouldn’t surprise you that sight is the first thing that typically attracts visitors. You can use colored displays, the latest developments in tablets and smartphones, or exceptional graphics. However, do not forget the human factor: an appropriately dressed sales and marketing team. Everything as far as sight at your trade show booth should speak about your brand and your company.


• Taste: Having snacks at your booth will always attract visitors, since most booths don’t have snacks. If you can think of something edible that represents your brand, it will definitely impress potential customers. Trade shows require a lot of walking and talking so a nice snack and maybe a bottle of water is not a bad idea to spruce up your booth.


• Smell: Although scent can be a very powerful tool to attract future customers, smell is also a delicate sense since it can have a huge influence on one’s mood and help bring back the memory of something from a while back. Whether you use candles, plug-ins, oils, or other means to produce smell in your booth, take into account the resulting emotional effects as well. For example, peppermint is associated with a state of alert, vanilla, chamomile, and lavender induces relaxation, a barbecue smell makes people perceive a room as smaller while apple and cucumber has the opposite effect. Also, floral and citrus scents make people browse longer and spend more and fresh baked goods induce comfort in people and make them open to buying a home.


• Sound: in a similar way to smell, sound can affect mood and therefore you can use a form of music to add ambiance to your booth. This needs to be handled carefully because sometimes people get so caught up in the stimuli that affect their senses that it ends up interfering with sales. When you choose the right sound, make certain you always consider the type of booth you have and the type of music you choose relative to your target audience.


• Touch: it is crucial that your visitors have the ability to touch the products you are selling. Allowing them to touch the products subconsciously tells them that you trust the quality of what you are selling. Sometimes, smell and touch interact and offer the visitor a complete feel of the product. This alone can be a big selling point.