Have the Right Number of People at Your Next Trade Show with These Tips

people-outlineNo matter how hard you work for your trade show, it will be a waste of your time and money if enough attendees do not turn up at your booth. At the same time, having a huge crowd of people who are there just to window-shop is not productive either. In order to call your trade show participation a success, it’s best to attract people who are genuinely interested in your products and will generate leads.

Here are 5 trade show tips to get the right number of people at your next trade show:

1. Advertise:

Advertisements can make a huge difference in the number of people visiting your booth. Therefore, advertise in the local newspapers, magazines, TV and through social media. If you can afford to, consider hiring an advertisement agency to create an attractive advertisement with a catchy slogan. You can also use mass emails, SMS, social media, word of mouth and other methods to advertise your presence.

2. Send out invitations:

Sending out invitations can significantly increase the attendance of the right people at your booth. Invite your customers, clients, business associates, suppliers and other people you think would benefit from the trade show. Use email, phone, invitation cards or verbal invitation as you find appropriate. If a pass is required to enter the trade show, send trade show passes to those you consider important. Invite as many people as you can to the trade show, but make sure that they are right people.

3. Hire a famous model or celebrity:

One surefire way to get a lot of visitors to your trade show booth is to hire a famous model or celebrity. The presence of a famous face can dramatically increase the number of people visiting your booth. Instead of just sitting pretty, get them to interact with the visitors. Many attendees will gladly buy your products, sign up for offers and talk about your booth to impress their friends and acquaintances afterwards.

4. Maximize the attendees’ trade show experience:

The success of your presence in a trade show depends to a great extent on word of mouth. The happier you can make your visitors, the more they will talk about your booth, which will translate into more visitors. Therefore, maximize the attendees’ trade show experience with various things, such as draws and contests, and free giveaways. Also, ensure that the attendees are given the impression that they are welcomed and highly valued.

5. Have something going on every day:

A crowd of people at your booth can really have an impact on more people stopping by. The larger the crowds you have at your booth, the bigger the number of people who will run to your booth. But with so much competition, you need to be a little more proactive. So, always have something going on at your booth, such as a contest, draw and limited time offers. Design each event targeting the type of people who will visit your booth at that particular time. Announce each event in advance using leaflets, banners, social media, emails and text messages.

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