Archive for April, 2015

Give Visitors What They Want

There are a lot of reasons that people attend a trade show. Some may be direct customers and clients looking for something specific in order to fulfill a distinct need. Others may be industry professionals who are trying to stay abreast of the latest developments and trends in their field. As an exhibitor, your job is to determine what attendees will be looking for, and then to provide them with it in the most interesting, unique, and memorable way possible. That will help you to close deals, form connections, and stand out in the minds of the people who matter to your business.

Free Stuff

Everybody likes to get something for nothing, so fulfill this innate human trait by giving the crowd tons of free merchandise. There are numerous useful products that you can get printed with your company name, contact information, and online details. These include things like shirts, caps, pens, calendars, fans, and note pads. Wearable schwag will be a walking advertisement throughout the day, while more functional products may end up in potential customers homes, subtly reminding them that you exist every time they are put to use. That builds good will for your company while expanding your marketing reach considerably.

Great Ideas

People who go to a trade show are looking to see something new. They can walk into any store or go online and see last years products. They are at the trade show because they want to be on the cutting edge, getting a sneak peak at the innovative new designs that will set trends for the industry in the coming year. This is a great opportunity for you to unveil new ideas and offerings that your company has been working on. You can also offer sneak peeks into the future with conceptual showcases to build market excitement. That will not only build buzz, but also help you to stand out from the crowd, giving you a distinct place in people’s minds.


Being innovative is great, but you also want to excite people about your company, and what you do. Presentation matters, and you have to approach a trade show with enthusiasm and delight. This should carry through to any marketing materials you generate, as well as to your employees who will be spreading your message to visitors throughout the show. You don’t want to just show people what you have to offer. Instead you should demonstrate the possibilities, and inspire them to take part in the journey that you are on.


One of the more subtle benefits of exhibiting at a trade show is the ability to associate a face with your company. People don’t like dealing with impersonal corporations, and they prefer organizations that have a human touch. By getting out there and meeting your customers and clients, you’ll form a relationship which will make them trust you more, which will in turn make them more likely to do business with you. You’ll also have the ability to connect with other industry insiders, which can result in collaborations and referrals in the future.

A Great Experience

A trade show should be a fun, exciting, exhilarating experience for the attendees. You want them to associate your company with positive feelings. In order to do this you should have a thought out display booth, that is functionally sound and aesthetically pleasing. Marketing materials should be attractive, and you may even want to have events such as contests or giveaways in order to generate excitement from the crowd. It’s also important that your staff is gregarious, outgoing, jovial, and engaging, in order to create the proper atmosphere

Trade Show Displays and How They Bring Traffic To Your Site

Exhibiting at a trade show is a great opportunity to present your company to customers and the industry as a whole. Your booth is like a giant, living, interactive advertisement, that allows you to project any image that you want, while also drawing in the people who can take your business to the next level. These positive benefits can be increased exponentially by branding your website as part of the experience, so that you can get people to continue learning about your organization long after the show is over.

Spread The Word

Your booth at a trade show is your opportunity to impress the movers and shakers in your industry, while also creating a buzz around the products and or services that you offer. It is important that you invest in a quality display, as well as attractive marketing materials, and features. All of these elements should be branded with your company website address in order to reinforce the URL in the memories of people who stop by to check you out. It may also be useful to hold contests, or giveaways, in order to draw even more targeted traffic to your booth.

Connecting With Customers

There are a number of different ways that you can connect directly with customers at a trade show. Your booth will automatically draw people in, giving you the opportunity to interact with them. This can lead to you capturing contact details such as their name, email and mailing address. In this modern age it is also important to try and acquire any social media profiles they have, and if possible to connect with them right at the show using a laptop or tablet device. That will in turn help you to spread awareness about your business, during and after the event.

Branded Products

Giving away useful and interesting products that are branded with your company logo, contact information, and website address can be one of the most effective ways to help people remember your organization. This can include wearable items such as hats and shirts, that can be worn right there at the trade show, spreading the word about your business exponentially. You can also have things such as pens, pads of paper, calendars, and mouse pads printed with the details of your business, which will help to reinforce the memory of your long after the show has ended.


Exhibiting a booth at a trade show can be a great way to network and meet important people in your field. That can lead to partnerships and collaborations, including link exchanges which can boost the search engine traffic that your website receives. Connecting with industry leaders on social media channels such as Facebook, Twitter, and LinkedIn can also raise your personal prestige profile, which can in turn elevate the image of your company. Then it is important to position yourself as a resource for news and important information which will turn your website into a hub that will be used by all of your colleagues and associates.


A trade show is a great opportunity to take tons of pictures and videos. There will be special events, celebrity guest speakers, and industry leaders which you can capture in media form. That can then be posted on your website and your social media channels in order to increase your company’s credibility. Getting photos of yourself posing with important and famous people can also elevate your level of prestige which can be beneficial. At the same time having galleries set up on your site can add a human element to your organization which may make people more comfortable doing business with you.

Why You Should Invest In A Custom Trade Show Booth

There is no question that trade shows are extremely competitive, with hundreds of different businesses trying to get attention from the attendees. This means that you have to take steps to ensure your brand stands out from the crowd. One of the best ways to do this is to purchase custom exhibits for your trade show display.

Bolder and Bigger is Better

When you are displaying at a trade show, going bigger and making your booth more noticeable will help your booth perform better than others. When there are so many people trying to get the attention of the same crowd, you need to ensure that you make a statement with your booth. Having a custom trade show booth created will help you deliver the precise message that you want to send.

Another way that you can really “wow” someone passing by your booth is to integrate electronic features. This is one of the best ways to integrate technology into your booth and ensure that it is noticed. Consider adding touch screen devices, televisions or other technologies. If it is interactive, it will be even more effective in being appealing to people passing by.

Add Lights

Another feature that you should add to your custom booth is lighting. Using different types of lighting options will have a huge impact on the success of your booth at a trade show. You can add color changing lights, which can help the booth stand out, or a beautiful chandelier hanging light. The key is to catch the attention of your trade show audience in order to ensure they visit your booth and see what they have to offer.

When it comes to your trade show booth, it is essential that you take the time to think about what will get the most attention. If you want to break out of the mold, avoid all the cookie-cutter options you will find in magazines and online you have to think bigger. Instead of choosing the same thing everything else uses, purchase a custom trade show booth, which can help you garner the attention you want and need for your trade show display. This type of booth will allow you to choose custom features and graphics that will ensure you make a real splash at your next tradeshow and make sure it is worth the time and money you put into it.

Which Trade Shows Are The Right Fit For You?

There are a variety of trade shows held around the world each year, with dozens available for each industry specific niche. While attending and exhibiting at these functions can be the key to growing your business and taking it to the next level, there is also an up front cost in both time and money associated with these activities. That makes it important to focus your efforts, choosing the shows that can benefit your company the most, while giving you the greatest opportunity to make effective use of the experience.

Here are 5 factors to consider when deciding whether a trade show is the right fit for you:

1. Industry Relevance

Some trade shows will have a very broad scope, creating an umbrella experience that encompasses a number of more specific topics. Those events can be a great way to reach out to people in both your industry, and related but non competing fields, making connections that can eventually turn into partnerships down the line. However it will be difficult to stand out at these intense, crowded, high stake events. With shows that service a more niche aspect of your business, you will be able to connect with exactly the people that you need. Your potential customers will be there, looking for your products and services, and you won’t have to swim through a sea of related but unmotivated buyers to get to them.

2. Location and Distance

The physical location of the trade show in relation to your business is another factor that should be considered. The further you have to go to attend the event, the more the travel expenses will cost your business. This increases exponentially if you want to have several of your employees attend the show with you. Another problem can be luggage limitations, which may restrict your ability to carry enough business cards, marketing materials, samples, and or visual media elements. You also have to bear in mind that going to a trade show in a country where you are not familiar with the language can have less effective results.

3. Networking Opportunities

Often trade shows attract power players in the industry, as well as celebrities, and icons. You should be able to find out the list of renowned attendees ahead of time. That lets you evaluate the utility of attending based on the potential people that you could meet, network, and interact with. If associates and the owners of complimentary businesses will attend, that can let you get to know your customers, suppliers, and shippers, forming real, concrete connections which will lead to better service and collaborations.

4. Media Connections

Another benefit of trade shows is that they are often covered by both major media outlets and niche news services. If you are trying to get your company listed in a particular magazine, or if you want an interview on a specific show, then you should find out which events those organizations will be covering. You can then either attend the show, or better yet exhibit a booth, in an attempt to gain interest and attention which can later lead to recognition and opportunities. At the same time you will have the ability to capture videos and pictures of yourself and your company’s presence at the function, which can then be shared on social networking channels for greater exposure.

5. Monitor Your ROI

Attending and or exhibiting at a trade show can be an expensive proposition. That is why it is important to carefully monitor the return on investment that you are able to achieve from each effort. This includes both direct monetary differences, as well as contact list acquisitions, and the spread of your brand awareness. Try to quantify these elements as much as possible and then keep a record of them so that you will know which shows were most effective.

7 Ways to Use QR Codes to Help You Boost Trade Show Success

You want to get attention at trade shows so you invest in great eye-catching methods of making people want to stop at your booth. Expo stands, literature, big banners, logos on employees working the booth, and so forth will all help. Another good way to engage people is to use QR codes to your advantage. How? Here are some ideas:

  • Put QR codes on expo stands, on business cards, or other printed literature. Use written copy to entice people to scan the code. The code can take them to a coded landing page where they can enter a contest, make an appointment for a demonstration, etc.
  • Add QR codes to your promotional materials. Silicon wristbands, t-shirts, reusable shopping bags. People will more than likely scan it at least once and this can bring them to your website where you’ll have an opportunity to market to them.
  • Use a QR code to direct people to your Facebook, Twitter, or other social media page. You can put this on a sandwich board or other exhibit stand at your booth or near it. A QR code lets them scan and then get there without typing. Then all they have to do is click the ‘like’, ‘follow’, ‘share’, ‘re-tweet’, or other button to help you spread the message about your product or service.
  • Create an interactive exhibit at your expo stand with QR codes so that people can be brought to online demonstrations from their smartphone.
  • Put QR codes on the t-shirts of your staff or on the clothing of spokes models, if deemed appropriate for your event, who can encourage people to scan.
  • Market your QR code approach on your exhibit stands as a paperless literature option that will help you present your company as environmentally friendly, or “green”.
  • Create a QR code scavenger hunt at the tradeshow toward prizes.

Tip: There are free QR code generators readily available online to use to leverage this technology to your advantage. You should consider listing a free QR scan app near your booth as well in case any of your targeted visitors aren’t yet familiar with the technology.