Archive for May, 2015

Creating Custom Exhibits

Are you seeking to improve your outreach and get your brand noticed? In today’s world, it may seem difficult to present your company to an audience that has a shorter attention span. Consumers demand more and more, and it can seem daunting to appeal to all their needs. Expos and trade shows provide a nice chance to interact with a wide range of people, such as industry leaders, potential clients, and your competition. Custom exhibits are a way to stand above the rest, yet how can you be sure you create such a successful project?

Strategize

This is your first step in crafting winning custom exhibits. Consider you audience and who you seek to appeal to. Are you providing products, services, or both? How can you portray that information to consumers in an effective, accurate, and swift manner? Your promotional efforts will prove fruitful, but only if you take the time to consider your target demographics, strengths, and weaknesses. Once you know who you need to connect with, decide on ways to reach them (media, printed materials, etc.) Your customized display can include these accessories, so that you can give them out when you are at the expo.

Incentivize

Everyone likes to be engaged and involved in something greater than themselves. If you really want to make waves at a trade show, involve participants. You can host raffles and drawings, or hold a contest that incorporates samples of your products. Games and demonstrations are other ways to get people excited. If you provide an incentive for lingering at your booth or stand, you are distracting potential clients from the competition. This is how many custom exhibits flourish.

Prioritize

It is a good idea to pay attention to details, as well as the big picture, but you do not want the most important factors to get lost in the shuffle. Make a list of top priorities so that everyone on your team understands where to put the focus and where to be more lenient. If you want to show off your customer service skills, prioritize that. On the other hand, you may want to showcase a new items or commodity. By having a list of priorities, you can give the best presentation possible. Moreover, your custom exhibits can reflect that, either through slatwalls, seating areas, or large graphics and banners.

Trade shows and expos are exciting and full of energy. Customize your experience and that of participants with an eye-catching, interactive, and informative exhibit. A professional provider can get you started!

Tips For The First Time Exhibitor

Exhibiting at a trade show for the first time can be a stressful and complicated experience. However, it’s also an amazing opportunity to spread awareness about your company, build connections, increase your leads list, and network with important industry professionals. This is an event that can set the image for your company for years to come, so you want to make sure that you get it right. At the same time it’s often an expensive investment to acquire and build a booth, making it vital to efficiently achieve as much as possible throughout the event.

Plan Ahead

You need to have a sound strategy if you want to have a successful experience exhibiting a booth at a trade show. Generally you won’t have very much time to set things up in your spot before they open the doors to the attendees, so you have to know exactly what your display will look like and how it will be erected. For your first experience you probably won’t want to try anything too complicated, but it still has to look attractive and professional. You should also have a plan for any events, contests, or promotions that you may want to try to run during the event.

Get The Right People

It’s a bad idea to try and run a booth alone, so you’ll need to have at least a few people to back you up when it gets busy, and fill in when you need to step away. However the people you choose need to have a specific, particular personality. They can’t be shy, quiet, or off putting, as that can actually drive people away from your booth. Rather, you need individuals who are gregarious and outgoing, with a good sense of humor and the ability to make people feel at ease. They should also be enthusiastic about your business, and the products or services that you are offering, so that they can infect potential customers with that energy.

Put Your Best Foot Forward

When exhibiting at a trade show you want everything to look sleek, finished, and professional. This is the image that you are projecting to the entire industry, and it can stick with you for years to come. That means that you and your staff should all be well groomed, and dressed to impress. You also want to make sure that any display materials are of the highest quality, and only bring samples of your most impressive pieces. That will help to elevate the prestige and respect that your company is able to engender.

Build Your List

While marketing and spreading brand awareness is an important part of exhibiting a display at a trade show, there is another aspect that is just as important in many ways. By collecting the contact information of people who visit your booth, you can create powerful targeted lists that allow you to continue advertising to them for years to come. This can be done by trading business cards, or using a lead acquisition system which can automatically scan details from a persons entry badge. A form can also be left open on an iPad to give people another way to opt into your marketing messages.

Follow Up

After the show is over it’s important to follow up on all of the efforts that you made during the event. If you connected with people, you should send them a note or give them a call a few days later to reconnect and cement any bonds that were formed. With potential customers and clients you can use their contact information to continue marketing to them, sending them pertinent information about deals, specials, and promotions.

Network Like a Pro At Your Next Trade Show With These Tips

The opportunity to network with a wide variety of targeted people is one of the greatest benefits of attending and exhibiting at a trade show. These are events where all of the most important people in the field gather together in a single place, along with customers and vendors, who are eager to hear about the products and services that you have to offer. By forming connections with these people you can help to inspire confidence, spread brand awareness, increase your reputation, and close more sales.

Exhibit a Display Booth

While attending a trade show is great for meeting people, it will put all of the pressure on you to reach out and start conversations. If you have a display booth, it will act as a beacon, naturally drawing people in who are interested in talking to you about your company. You will then have home court advantage, with a space that you are comfortable in while you do your sales pitch. This can be reinforced by attractive marketing materials such as visual graphics, data displays, and videos playing throughout your area. You will also be able to show and demonstrate the use of your product right there without having to carry it around with you.

Advertising Materials

There are a number of different advertising materials that you can use to effectively network with people at a trade show. These can be printed with your logo and contact information, which will help people remember you at an event that may have thousands of people in attendance. Business cards are the most basic tool you will need on hand, and you should have those in abundance. Brochures and flyers can get into more detail about your company, acting as a sales pitch that people can take home with them. You can also give out functional pieces such as pens, shirt, hats, and calendars that can further reinforce your branding and help to form a lasting connection.

Follow The VIP’s

Many trade shows will have panels, or special talks given by famous people and or industry leaders. The schedule of these events will generally be available ahead of time either on the show website, or in the welcome packet they give you when you arrive. If you attend functions where important people are performing, you may get an opportunity to chat with them afterwards, and maybe even form a connection. That can help you to meet and become acquainted with people that you otherwise never would have had a chance to be in the same room with.

Photo Ops

Getting photos of yourself with celebrities, and powerful corporate leaders, can help to elevate your own level of prestige, and by proxy that of your company. These can then be posted online to act as subtle advertisements as to the quality of the business that you run. If you are clever, you may even be able to tag the person in question in these posts, thereby getting their attention once more while creating yet another opportunity to bond beyond the trade show floors.

Follow Up

What happens after the trade show is just as important as what takes place during. Once you have contact information, you need to segment it into distinct groups, and then use it to start reaching out to people. If they are industry peers then you will probably want to write to or call them directly in order to reinforce the connection that you made at the show. With potential clients and customers you will need to form a long term strategy, determining the best way to market to them so they find your attempts to communicate useful rather than harassing.

Consider Customized Trade Show Booth Displays For Better Visibility

Everyone knows that customization can help benefit almost anything you do, but they typically don’t know why. If you have heard that trade show booth displays can offer better visibility for your brand if they are customized, you may be wondering why it’s so. There are many reasons why they work.

Attracts People

It stands to reason that things and people that are different or have something interesting about them get noticed. Your display will also attract people in the same way, as long as it is unusual, unique or different. This is why customization is so important because it allows you to be different from other companies.

Stands For You

Because it stands high above the crowd to be seen, it literally stands for you and tells others you are there. The main reason for having trade show booth displays is to project your company’s image in a good light. It ultimately shows others what you do, what you believe and what you are. Customers ultimately look to your display to ensure that you are someone who can be trusted.

Advertises Itself

Advertising is a necessary part of tradeshows because you have to tell others that you’re there. If customers don’t know you’re there, they won’t buy from you. Customization of your display can help with advertising because your brand and logo are already going to be plastered all over the display, so people can see it from afar. Once they get up to the stand, they’ll see exactly what you’re selling and what your company is about, creating a buzz that will attract even more people.

Sends a Message

Customized tradeshow booths send out a clear message about your brand, company and you as a professional. If designed properly, it can be the showpiece of the entire event and attract others without you raising a finger. While you’ll still need to take down information and provide helpful facts, you will have many people drawn to you.

Flexibility

Do you want flashing lights or backlighting? Do you want to have a cell phone charging station to attract even more people without having to do anything extra? No matter what you want, the customization process is there to help. This is the ultimate flexibility factor because you can have the display altered in any way to achieve whatever goals you have in mind.

Are You Nurturing Those Leads?

Building a qualified list of targeted leads can be a difficult and costly process. However, learning to properly nurture your leads has the potential to increase sales, raise your prestige, and supply your company with constant growth over time. The problem is that even the best list is worthless unless it is being actively employed in an efficient and regular manner. This is a process that requires care, as you want to send out the optimal number of messages, including useful, relevant information, without inundating potential customers and turning them away or causing them to opt out.
 
Segment Your List
 
One of the big mistakes that many people make when trying to employ a list is that they view the entire data set as a single mass. This is extremely ineffective, and makes it impossible to properly target the different groups that may be available with specific messages that will have the most impact on them. During the process of acquiring contact information, you should have a field that lets people tell you whether they are a customer, supplier, vendor, or at least what their interest in your organization is. You can further striate things by breaking it down into groups based on where the contact info was acquired.
 
Craft Specific Messages
 
Once you have your list properly divided into different groups, then you can start crafting messages that will be targeted to each one. This helps to cut down on superfluous information that might be deemed by the end receiver as spam, causing them to opt out. Instead every message will be tailored to the people who are intended to receive it. That will make them more receptive to reading and finding out more, and less likely to feel harassed by the contact. This also lets you effectively advertise different products, sales, or services specific demographics for focused campaigns.
 
Schedule Your Posts
 
You want to reach out to the leads on your list regularly, but you do not want to bug them so often that they start to view you as spam. In order to avoid periods of congestion, you should set up a schedule that you plan ahead of time, for contacting different groups. That helps you to set the pace for your campaign ahead of time. You can even use a calendar to create holiday specific messages that will be timely, even though they were written months in advance. There are a variety of tools that you can then use to automate the process of sending out these posts without you having to remember specific dates.
 
Use Multiple Channels
 
We no longer live in a one dimensional world, and today there are literally hundreds of different ways to communicate with potential customers and collaborators. Email is probably the easiest, least expensive, and most pervasive, but you also have places such as Facebook, Twitter, LinkedIn, YouTube, and Tumblr, which often get more attention than an inbox filled with spam. Traditional snail mail methods are expensive, but also effective if used properly. The ideal strategy will make use of multiple media channels in cycles throughout the year, so that your message constantly feels fresh and doesn’t get bunched up like spam on a single platform.
 
Become a Resource
 
When reaching out to potential leads you don’t want to just constantly sell your product or service. Rather you should spice up marketing messages with pertinent informational posts, data, industry news, and other pieces of useful content that people will actually be interested in reading. This will help to set you apart from other commercially bloated companies, turning you into a resource where customers will go whenever they have questions about your field.