Archive for July, 2015

Build a Trade Show Booth Based On Your Marketing Strategy

Your trade show booth is an extension of the greater marketing strategy that you have for your entire business. While it is an important component, it will be most effective if it is strategically employed to synergistically support every other promotional effort that you are making. That allows you to use the energy, ideas, and aesthetic of already existing advertisements to build your display stand, while also reinforcing those messages with your presence at the show.

Focus Your Message

While your product or service may have multiple benefits and features, you want to narrow all of that down to a single focused message which you can then broadcast across every channel that you use. This will often be a phrase, or an image, that is repeated on marketing materials, display items, and every instance where the company is mentioned. While it may seem lazy and repetitive, it is actually the cornerstone of an integrated advertising strategy, as it helps to build out the brand associating something specific with your companies persona.

Use Familiar Images

If you have print or television ads, then those should be featured in your trade show booth. You can have graphic posters displaying images for your marketing efforts, or video screens playing commercials on a loop. That will help to breed familiarity, which can reinforce your trust level at the event. It will also then make those advertisements more powerful, as people will have had direct interactions with you and the products in their presence.

Collect Contact Information

One way that a trade show can help your marketing efforts is by greatly expanding your list of targeted contacts. You will be able to collect information from people who visit your booth by trading business cards, having a signup sheet or iPad form, or using a lead generation tool which can read the data off of their entry pass. That can then be employed by your advertising team to create specific messages, which can be sent to those potential customers using every communication channel that you were able to acquire. This can of course all be done using the integrated messages and slogans that have been previously employed.

Reinforce Marketing Efforts

A trade show is, by itself, an excellent advertising method. These events draw thousands of targeted potential customers, who are looking for the specific products and services that you offer. By gaining attention there, you will be able to spread awareness of your company to a large portion of important people. A booth alone will attract some interest, but this can be reinforced by having contests, giveaways, and special events.

Get Press Recognition

Often papers, blogs, and local news shows will have coverage of trade shows, with reporters looking for people to interview about the event. If you are able to get some coverage by answering a few questions, that will get your face out there, and help to reinforce you as a power player in your industry. If you’re clever you will even be able to get a plug in that could be the equivalent of thousands of dollars in free advertising.

Acquire Media

A trade show is a great opportunity to get lots of exciting pictures and videos. Often you will be able to get photo ops with famous celebrities and important people in your industry. All of these materials can be used by the marketing team in a variety of ways. Posting them on your website and social network pages helps to make your company look more dynamic, and interesting. They can also be employed in mailers, and future ads, in order to give a personal touch to your branding messages.

Tips For Using Tabletop Trade Show Displays Correctly

While most people think that tabletop trade show displays aren’t a good choice, they can be if you know how to use them correctly. Granted, portable options probably won’t be as grand as modular or truss versions because they are meant to be easy to set up and tear down, but they can still pack a punch and be remembered long after the event, if you use a few tips.

Big Image

Because these exhibits are technically a series of different graphic panels, you’ll need to decide how to set up those panels to create a perfect display. When doing so, make sure you consider space, as you will have less than others. Your communication should be powerful and short, and you should find one big, powerful image.

Cut Out Text

You want to have your logo or a catchy phrase, but you shouldn’t consider a lot of unnecessary text because you want to maximize the small amount of space you have. Many times, people say that more text and fewer graphics are better, but with a small display, fewer graphics and less text are better. It’s just a matter of finding the most powerful of both.

No Artsy Fonts

While you may want to go big with the little space you have, specialty fonts, extra colors and more contrast isn’t the way to go. You are, in effect, overdoing it, which can distract potential customers. When considering the font, go with something readable and straightforward.

Use Technology

Just because you have a small display doesn’t mean you can’t use technology to your advantage. Small technology items such as Tablets or iPhones can be perfect and will match your “small, but big” message you’re trying to convey. They will also offer you more capabilities, allowing you to show videos, pictures and keep track of contact information.

Use The Right Position

While most people at a trade show will set up their tabletop displays in the back, there is no need to do so. If you feel that it would be better to put it up front or to the side, go for it. You will probably want to play around with various positions to ensure that you find the right options that work for you and your needs.

Interact

Interaction is necessary, so don’t be afraid to communicate with others. Make sure you train your teammates to communicate successfully.

Tabletop trade show displays don’t have to be boring and can be the perfect cost-effective option for those on a tight budget. Visit Exhibit Options today to find out which option will work best for you.

Benefits Of Using Exposition Stands At Trade Shows

Everyone has probably tried or thought of trying a trade show to help their business, but most people either think it won’t work or don’t know what to do and never get started. Instead, you’ll want to invest in some exposition stands and start allowing yourself to dream of the benefits to your company because of your abilities and courage.

Leads

One of the things people don’t understand is that most trade shows require others to pay to get in. These people are serious and want to be there, so there are many lead options available to you. Most are buyers that want to try new products or other companies that want new things to market. Either way, it means getting your product or service noticed by others.

See Prospects

It can be difficult with the Internet to get to know your prospective customers, but it is a necessary thing that needs to happen. That is one of the reasons companies use social media, but another great way to do it is to visit trade shows. You’ll be able to see and meet with them before they buy or become part of the group. It can also help if you need to reestablish your demographic because you can pay attention to who wants to know more.

Demonstrate/Show Products/Services

Most people want to look or touch the products before they are willing to pay for them, but that can be difficult when they’re sitting on the shelf. Instead, you can have them available for people to try, so they get a good idea of what they’re buying. Getting to touch or use a product first makes a great lasting impression.

Check Competition

While it’s not polite to spy, there is nothing wrong with checking out the competition while you’re there to see what new and innovative things they’re doing. This can help you determine what you should be doing with your products though you shouldn’t steal what others have done or copy them. Instead of thinking of it like spying, consider it industry research. It’s not wrong if you do it the right way.

Test New Things

Many times, you may have an idea for a new product but aren’t sure if it will interest others. A trade show can be the perfect place to test new things because your exposition stands can be filled with all of the new items.

Exposition stands can help you have the best trade show experience and gain a lot of new leads and sales. Visit Exhibit Options today to learn more about what they offer and how they can help.

7 Things You Should Do Before a Trade Show

When you exhibit at a trade show the work begins long before the doors even open. You have to make the right preparations in order to ensure your success. Generally you won’t have a lot of time in the space to prepare, before the crowds are let in, and you don’t want to be caught with a half finished booth looking unprepared in front of the entire industry. That’s why having a solid plan ahead of time is vital to getting the most out of your trade show experience.

1. Focus Your Goals

You have to know what you want, and then actively pursue it. This can be lead contact information, industry recognition, networking opportunities, marketing initiatives, or a combination of those goals. Once you understand exactly what you want to gain from your presence at the trade show, then you can focus your efforts towards achieving those particular desires.

2. Design Your Booth

You need to know exactly what your booth is going to look like and how it will be built long before you get to the trade show. The more elaborate your design, the more important it is to have a solid plan in place for executing it on the big day. These preparations also need to include your plans for transporting any relevant materials to the location.

3. Build Hype

Exhibiting a booth at a trade show is exciting, and you should try and spread some of that energy to your staff, as well as your pre-existing fan base. Send out an email to people on your mailing list inviting them to come meet you. Put up a banner in your physical location announcing when the event is. You can even put a counter on your website timing down to when you’ll be there. Make some noise, and try to generate a little buzz, which you can then carry in with you.

4. Prepare Your Staff

You should make sure that any employees that are going to be accompanying you to the trade show are fully prepared for the experience. Don’t just take it for granted that they’ll know how to dress properly, or interact with potential customers and clients. You should also make sure they are fully knowledgeable about the company, and what you have to offer, and if possible they should be excited and enthusiastic about it.

5. Print Marketing Materials

You want to make sure that you have plenty of marketing materials on hand before you get to the show. This includes flyers, brochures, and business cards, as well as any display pieces you will want to show off. It is always better to have too many of these things, and have to use them at a later date, than it is to run out and have to lose out on potential business.

6. Research The Show

There will often be a wealth of information available about the trade show before it begins. That includes things like honored guests, events, panels, discussions, and award presentations. You should study that material ahead of time, so that you have an idea of how the event will flow. That can also give you the opportunity to track down powerful people in the industry that you would like to meet and connect with.

7. Get Inspired

Your energy level will set the tone for your staff, and everyone who enters the booth. You should try to get inspired about your company before attending a trade show. That excitement will then carry over to anyone in your vicinity, infecting them with motivation to learn more about your business and the products or services that you offer.

Choosing The Right Exhibit Builder For You

While there is no bad trade show display, if you have decided to go with a customized version and have hired an exhibit builder, you want it to be the best. You understand that the display you choose will reflect on your company image, so it’s important to find a company that knows this and wants to do the right thing. They can ensure that the display you select offers a professional appearance, grabs attention and delivers the message you are trying to portray.

Where To Look

When you start your search, consider asking colleagues, similar companies that you deal with regularly and from people at trade shows. They can help you find quality builders. You can also search online because most of these companies will have websites, so you can view portfolios, see what they offer and compare prices.

Find A Few

Once you have a list of a few options, check them out on their website. You can also check online reviews about the company, the Better Business Bureau and anywhere else you can think of to ensure that they produce quality work

Ask Questions

You should contact the company instead of using their online purchase options. Get to know the company by asking how long they’ve been in business and checking their portfolio. Make sure to get references from past clients, so you can check up on them. Ask about the credentials of those who will be working on your project, as well as how they handle their services. Sometimes they will send them to another contractor for building.

Call References

Once you receive a list of references, follow up on them by contacting them. Find out if they were able to complete the job promptly and whether or not the client was happy with the results. If they weren’t happy, find out if the exhibit builder made the problems right or if they were ignored.

Helpful Tips

Before working with the builders to plan the perfect booth, you need to know what you want. Include the size of the display you need, as well as the due date, opening day, your budget, and any other requests you have.

While most people would say they don’t care, you will care when it is finished, so start with the details now. That way, you won’t wind up with something you dislike because you weren’t detailed enough in your description.