Archive for August, 2015

There Are Many Advantages To Having a Video At a Trade Show

We live in a multimedia world, where marketing messages are conveyed via a variety of media channels. This has trained the average person to expect motion, action, and excitement in every experience that they undertake. When exhibiting a booth at a trade show, you can make use of video to feed into that need for constant stimulation, automatically drawing the eyes and attention of potential customers. At the same time it can be a great tool for explaining complex products or services.

Expand Your Sales Team

While you and your staff will be the best way to interact with customers, during a rush it can be difficult to keep up with everyone. You also have some cases where people will be uncomfortable engaging with a person directly, and instead will wish to learn more about your company before starting a conversation. Video displays are great for these scenarios, as they can help to prep a potential customer or client, hitting on important product points, slogans, and branding messages which can then be reinforced directly by sales techniques employed by your crew,

Explain Complicated Products

Some products, services, and company goals are more complicated than others. It may require a demonstration to effectively convey the value being offered by a particular organization’s offerings. While having a live person present your products/services to the crowd throughout the show can be effective, it is also limited by time, exertion, and the flow of trade show events. That’s where video can come in. You can have several screens playing throughout your display booth, either with sound or without, all explaining the intricacies of your company to whoever arrives whenever they show up. That can be much more effective than simple written words and graphics.

Demonstrate Real World Use

The best way to get to know the value of a product or service is to see it in action. With video screens, you can fill your booth with constant, looping examples of your offerings being employed in real world situations. That shows the advantages that you have to offer, in a cost and space efficient 2D manner that doesn’t take up much floor space, leaving you with room to interact with customers directly and perform your own displays.

Draw Attention

Video automatically draws people’s attention, causing them to glance towards the source of the movement without even realizing it. This is a subtle but powerful marketing technique which you can employ to get more visitors to your booth. Having flashy, colorful, exciting graphics playing out throughout your area will cause people to take notice, and want to learn more about who you are and what you do. Once you have them in your booth you can then employ sales tactics and use lead generation systems to try and collect their contact details.

Answer Frequently Asked Questions

In every industry there are certain questions that get asked over and over again. You can print the answers in huge letters across your packaging, and you’ll still get the same queries from people constantly over the life of your business. With a video, you can record the responses to all of these inquiries once, and then play them on a loop, to help cut down on some of the spoken redundancy that you and your staff will have to handle.

Interactive Experiences

With the advent of iPads, tablets, and touchscreen monitors it is possible to take video to a whole new level. You can now have interactive games, polls, and experiences, that engage people in a new and profound way. That allows you to capture important market data from them, while also enamoring them of your organization and its modern sensibilities.

Safety Comes First At a Trade Show

Exhibiting at a trade show can be an exciting chance to show off your company, and the products and services that you offer. At the same time it gives you the opportunity to stand out from the crowd, inspiring the entire industry with ideas and innovations. However you have to be careful not to get carried away with your designs for a booth. Safety always has to come first at these events, and you want to make sure that you don’t create a whirlpool of negative publicity by being a little too careless or ambitious.

Know Your Limitations

It can be easy to get carried away when making preparations for a trade show display. This is a big opportunity to show off your company to the entire industry, while impressing potential customers with what you have to offer. That can make it tempting to plan out a booth that is elaborate and complex, with many components stacked or attached in various ways. The problem is that you will have to transport any elements for the exhibit to the event yourself. You will also have only a limited time to prepare your area, making it difficult to set up complicated designs. That can in turn lead to pieces falling, breaking, and failing, which can be a hazard when you have so many people walking around them.

Take Precautions With Dangerous Products

If you are selling products that are potentially dangerous then you need to take precautions when storing, transporting, and displaying them. Components that are flammable or combustible should be separate from attendees in order to prevent a fire hazard. If your product has sharp edges, or corrosive chemicals, then you should also restrict people’s ability to directly interact with them. Roped off areas can help to direct traffic away from hazards, and glass display cases can keep the fingers of touchy individuals away.

Demonstrations Are For Professionals

Often you will have products that need to be used in order to understand their functionality and benefits. In general, it is best to have demonstrations performed by professional staffers. This is especially true of hazardous items such as knives, blenders, and anything with blades or flame. However, even innocuous items can cause harm, or themselves be damaged if they are improperly used by an amateur attendee.

Basic Safety Considerations

There are some simple things that you can do to help ensure the safety of anyone who visits your booth. If you have wires running along the floor tape them down to prevent tripping. You also want to make sure that you have plenty of light so that people can see where they are going. Secure all fixtures, and use caution, care, and consideration when designing a space for public use.

Think Of The Children

While children are a rare occurrence at trade shows, certain events such as toy and game exhibitions will draw a younger crowd. A family based location such as Disney World or Disney Land can also lead to having kids racing about the hall. If this is a possibility then you need to plan extra hard, to avoid the specific hazards that minors can fall prey too. If you have components that have small parts, make sure they can’t be broken off and choked on. In addition, you should secure all electrical cords, and make it impossible to interact with any machinery which can cause physical harm.

Height Is Not Your Friend

Tall displays can be impressive, but they are also dangerous. The higher that something towers over the show, the more likely it will be to topple over and fall, causing serious damage to anyone who might be below. This can also be a problem with large, heavy objects such as screens and information kiosks, which should be secured safely to walls and other permanent structures.

The Importance Of Proper Messaging At a Trade Show

A trade show is a chance for you to communicate your companies message to a vast array of potential customers and clients, as well as the industry as a whole. That allows you to shape the image that you project, in order to elevate your prestige and increase the respect and confidence that people have for your organization. However, it is possible to make mistakes, and end up harming the reputation of your business if you are not careful. That’s why proper messaging is a vital component to any trade show strategy.

Prepare Your Booth

The booth that you exhibit at a trade show is the largest and most visible representation of your company. You want it to look sleek, professional, and engaging, without being gaudy or overwhelming. The very style of the design will have a subtle impact on how people judge your entire organization. That is why it is important to be meticulous, planning every detail in advance so that you can properly employ them when the big day comes.

Your booth is also a large scale advertisement right in the middle of the show. That allows you to catch peoples eyes with products, fancy electronic displays, and aesthetically pleasing features. These should all be branded, and marked with your logo, company name, and if possible contact information in order to reinforce those elements in people’s minds.

Have The Right Staff

The people that you hire to help you at a trade show will act as extensions of yourself, carrying the message of your company to different people as they examine your booth. While you can try to engage everyone at least a little, you can’t be everywhere at once, so you will have to rely on them for support to at least some extent. That means that they have to be properly trained, with a full working knowledge of your company, its products, and what sets you apart from the rest of the crowd. They should actually be excited and inspired by your offerings, so that they can instill that energy in others.

Professional Clothing

The way you look is going to convey a lot to potential customers and clients who visit your booth. While appearance shouldn’t matter, it does, and you have to make sure that you are well groomed, and dressed in a professional manner when attendees arrive to speak with you. It is also important that any staff on hand is also dressed accordingly, and if possible matched to your own attire and the companies colors. That will help to create a sense of uniformity among the ranks of your employees that will instill confidence in people looking to make a purchase.

A Clear Message

While your company may have a million great features and benefits, at the end of the day you want to be able to boil that all down into one, clear, concise message. People are often prone to sensory overload, and if you tell them too much about your organization they will end up forgetting everything. However if you have a single, simple slogan that is one sentence or less, there is a chance that it will stick with people even after the event is over.

Marketing Materials

The marketing materials that you have on hand can reinforce the message of your booth, and even carry it on past the trade show and into people’s homes and offices. You should be certain to have plenty of business cards on hand, as well as visually appealing mailers and brochures with additional information. Include your main marketing message on these items, as well as links to social media pages and your website.