Archive for January, 2016

How Color Impacts Your Trade Show Design

Whether or not your booth gets lots of attention will largely depend on the color scheme you’ve chosen. After all, color is likely on your website and your marketing materials, and the hues you select for the trades how booth should coordinate with these shades. However, if you choose colors that are even slightly different from what customers are used to seeing in your promotional materials, it could make a huge difference and throw your presentation off. Here are some of the ways that color directly impacts the design of your booth.

Finding the Right Dominate Color

Color is one of the main things that connects your booth to your actual product. When you coordinate the hues of your booth correctly, you’ll make it visually appealing, and are likely to get the attention of attendees right away. If you’re showcasing products that don’t have much color or visual intrigue to them, displaying the items on a brightly colored tablecloth or product stand can make it stand out. This is usually the case for a variety of technology devices and auto parts, so showing the items in a display that features bright colors is best. Vivid shades of blue are ideal, since blue is a color that denotes trustworthiness and balance. Blue also pairs well with neutral colors like black and grey, and will show off the product without appearing too overpowering.

If your product , such as clothing or specialty gifts, already has a bright color, display the product alongside neutral tones. This will help the item stand out, and will likely serve as an effective way for the product to attract the attention of customers from every part of the trade show venue.

Use Your Brand Colors

Of course, color is a huge part of your brand. Since you’re likely in a pretty competitive market, there are some hues that will get the attention of clients quickly. When you’ve got strong colors that serve as symbols of skill and strength, be sure to use them as much as possible in the display. If you’re not sure which shade would be best, think about some of your favorite companies. For instance, the bright blue and yellow of the Best Buy logo makes it easy to recognize, and when you see a red background with white cursive writing, you know it’s Coca-Cola without even having to read the logo. You want your brand to be just as recognizable, and color is one of the best ways to accomplish this. The combination of blue and yellow is a sign of both professionalism and brightness, and red is the hue of passion and excitement. Keeping these meanings in mind when determining your company colors is important. Remember that your colors should also be selected based on the nature of your business. For instance, if you have a gourmet bakery, earth tones with metallic accents give an impression of elegance. If you run an electronics company, shades of grey with a bright color accent like green or blue says that you’re both serious and innovative.

Connect Color and Culture

Different cultures have different definitions of colors. For instance, yellow means exuberance (and sometimes caution) in the US, but in Japan, it is the color of grace. Red is a shade that symbolizes aristocracy in France; in Britain, purple sends the same message. When you’re putting your booth together, make sure that you’re sensitive to color meanings in different parts of the world.

Remember that color can impact your business greatly, so it’s important to organize your display very carefully. The mission and objectives of your company can be made clear with the color scheme of your trade show booth, even before customers walk up to your table and inquire about your services or products.

5 Ways to Kill Your Attendees Trade Show Booth Experience

When you’re getting ready for your trade show it’s essential that you put elements in place for the enjoyment of your attendees. Yes, your booth should be educational and informative when it comes to letting customers know about your business. There are specific ways to do this, but there are also things you should avoid if you want to make a good impression. Keep these five tips in mind during your planning.

1. Begging Attendees to Come See Your Space

Whatever you do, don’t stand in the middle of the aisle and call out to attendees to come take a look at your booth. This will make people feel pressured to see what you have to offer, which doesn’t make for a great customer experience. Attendees could also walk away with the impression that your company doesn’t care about customer opinions and doesn’t pride itself on making consumers feel welcomed and appreciated. Instead of coercing people to come to your booth, use an open table setup so that potential customers feel comfortable coming up to the table and asking questions.

2. Making Attendees Wait to Talk to You

When you’re at a trade show and customers show they are interested in your products or services, make sure someone is on hand to answer their questions right away. Never make potential consumers wait to learn more about your business when there are company representatives present. Remember that the trade show is a fast-moving event, and people likely want to visit several booths before the end of the event. If you see that a client has extensive questions about your services or products, take down their contact information and arrange to meet them for coffee, lunch or dinner as the earlier available date. While you want to be personable, you don’t want to spend too much time on one person, as this can alienate the other customers.

3. Eliminating Communication Methods

It’s up to you to provide attendees with a variety of methods for contacting your company, even after your trade show. Make sure attendees know they can email you, participate in live chat, contact you via social media or call your office for additional details about your company. There should also be a variety of learning tools at your booth. For instance, a promotional video that can be shown on a tablet is ideal, and you can also create a short presentation that can be given by one of your team members. Graphs and charts hanging on the backdrop of your booth can be helpful as well.

Making Participation Difficult

If you only have one laptop or projector at your booth and attendees are waiting to see your presentation, this can make it hard for everyone to feel included. You can either ask attendees to check back with you later or come up with a variety of ways to get your marketing message across. It’s also best to prepare for a crowd by brining more than one wireless device or laptop with you.

Not Properly Informing Attendees

Don’t leave trade show attendees in the dark about what you’re actually doing at the event. In the first two or three seconds that attendees see the booth, they should know exactly what your business is about. Your signs should be colorful and easy to read, and additional graphics should be appealing enough to get people to come over and ask questions.

Finally it’s also important that you grow and change with each trade show. Don’t bring the same booth each year. Adding new creative elements while still making your message clear could help to improve your client base significantly.

The Value of Face-to-Face Trade Show Marketing

One of the main reasons why trade shows can be beneficial for your business is that the events allow you to market your business face to face. If you employ the right tactics, you can promote your company in a way that is sure to impress everyone who comes to your booth. Here are a few principles to keep in mind.

Face to Face Marketing Builds Trust

When you’re planning for your trade show, don’t forget that connecting with your customers face to face helps to build their trust. When you’re not “hiding” behind a website or toll free phone number, and you can actually shake hands with attendees while answering their questions, this can lead to positive business relationships. There is even research to prove this. An EventView study in 2009 that featured sales and marketing senior executives revealed that 62% of these professionals choose event marketing as the aspect of business that is most effective for accelerating and deepening professional relationships.

Face to Face Marketing Helps You Achieve Your Goals

There are some business goals that you just can’t achieve through technology. A 2009 Forbes Insights survey found that out of 760 business executives, face-to-face meetings were the preferred method of doing business when it came to making challenging business decisions or sales. Of the professionals who were surveyed, 91% of them stated that the in-person meetings were essential for persuasion. Eighty-two percent of those surveyed said that the meetings were most effective for decision making, and 78% cited that the meetings were ideal for candor. So, if you need to accomplish specific professional goals after the trade show for the purpose of improving your marketing plan, changing your image or boosting sales, being especially friendly and interactive at your booth will likely be remembered when it’s time to have meetings.

Face to Face Marketing Encourages Engagement

When you’re interacting with attendees, remember they, like you, are probably used to sitting in a conference room or desk for most of the day. This means that meeting face to face can be refreshing for the both of you. Do your best to ensure that the information you’re relaying is interesting and relevant. If you’re using a tablet or television for your product demos, make sure that you’re pointing out key aspects of the presentation (without being too overwhelming) so continue encouraging interaction.

Face to Face Marketing Makes Tech Marketing Better

Yes, websites, apps and e-documents are a huge part of business these days. You can enhance these features of your business by making sure your booth includes personable interaction that encourages attendees to want to find out more about your company online. For instance, if you’ve spent a few minutes answering questions about your company and showing a genuine interest in your attendees, when you end the conversation, you can refer the attendee to your website or app for more information. Potential customers are much more likely to keep up with your business online and even share your details with others, because they’ll remember the conversation you had at the trade show.

Even though technology is a huge part of business these days, it’s important that you and your team still know how to engage with customers and implement social skills to boost the reputation of your business. Make sure that you choose the friendliest and most outgoing team members for your trade shows, so that your interactive marketing will be a success. Portraying a personable yet professional demeanor will also increase the chances that trades how attendees will share information about your company with others.

5 Mistakes Exhibitors Make and How to Avoid Them

Now that you’ve decided to showcase your products or services with a trade show display, it’s important to know how to make the experience a success. As an exhibitor, it’s up to you to make your booth as visually appealing and interesting for attendees as possible. This will require both creativity and practicality on your part. However, there are some common mistakes that exhibitors make, so it’s essential that you’re aware of these mistakes well before the trade show so you can avoid them.

1. Not Having a Plan

One of the most important things you can do to prepare for your trade show is to have a solid plan. This means you’ll need to know what you want to accomplish at the show. Are you trying to get more leads? Do you want to make a certain amount of sales? Are you looking to network so you’ll have professional contacts for future business ventures? Once you know your goal, you can create a plan that gives you detailed direction for accomplishing your goal.

2. Not Doing Enough “Homework”

Before you can be completely ready for your next trade show, you’re going to have to do your homework. Make sure you’re bringing the right tools and parts to the exhibit, based on what you’re displaying, and the type of trade show you’re attending. Make sure that you visit the venue in advance, so you’ll know how to set up your booth components and signs. A visit to the trade show location will also show you where to plug in your electronic devices, and give you a clear plan for making the display especially accessible to attendees. Also, find out about the people who are coming to the trade show, so you can set your booth up in a way that will attract these potential customers. For instance, if you’re appealing to moms who are also business owners, a combination of pastel colors and marketing font that is large and whimsical will likely catch the eye of your customers. Also, make sure there is Internet connectivity at the location, in case you need to pay a fee to get continuous, reliable service.

3. Not Fixing Up The Booth

Remember, your booth has to draw people in right away. That’s why you have to make your booth look both classy and creative. Do your best to decorate the booth in a way that showcases your marketing materials without inundating attendees with the message that you want them to buy something. An open table setup is usually best to make it easy for attendees to stop by your booth. The open setup also makes it difficult for potential customers to walk by your booth while others are asking questions about your products or services. When you’ve decorated the booth and people feel they can walk right up to the table, you’ve created a friendly and comfortable environment, and this will make it easier to sell your product. A colorful backdrop can also help to make the trade show display appear more polished.

4. Being Understaffed

Make sure you have enough people to man your trade show booth throughout the entire show. Being part of the trade show staff can be hard work, so make sure you have a large enough team for people to take breaks or work in shifts. This keeps everyone energetic and prevents your team from being overwhelmed.

5. Not Planning for On-Site Success

Finally, make sure you’ve got an action plan for being successful while you’re actually at the trade show. This means looking at your original plan and coming up with steps for execution of your strategies. You should know which marketing materials you’re going to offer attendees, and you should also know how to get contact information from potential customers so you can continue your marketing efforts after the show.

What Makes a Good Booth Staffer

When it comes to ensuring a trade show is a success for your company, it’s essential that you have the right staff at your booth. Team members who are well versed about the products or services you provide can help to boost your professional reputation. Of course, having a pleasant attitude helps as well. Here are a few things to consider when selecting the right professionals to man the trade show booth.


This seems pretty obvious, but it’s best to choose team members who actually want to be at the trade show. If you force employees to attend, they are likely to be resentful and unenthused, and this will show when they’re interacting with attendees. A team member’s poor attitude can also reflect poorly on your business, so select professionals who are actually excited about the event so you can keep your company’s reputation intact.


Datch Haven of Epic Displays asserts that it’s not a good idea to put inexperienced team members at your booth. You need people on your team who know all the ins and outs of your product. These people should know just how to explain the mission of your company to attendees and showcase the highlights of your business in a short amount of time. Competence helps to make a great impression on those who are attending the trade show. The right employees may be the only chance your business has to make a great first impression on people who could turn into long-term clients for your company. Experience at the trade show means knowing how to make customers feel informed and welcomed, and being convincing without being forceful. Choose people from your team who exhibit these qualities.


When you’re selecting team members for your booth, choose people with the specific skills to make the trade show a success for your business. For example, choose employees who are skilled in interacting with people in the media if the radio stations, newspapers and magazine writers will be present. If you’re conducting a product demo that features one of your technological devices, a member of your IT team should be at the booth. One of the best ways to motivate your employees is to provide opportunities for them to use their specific skill set to make your business a success.


Even if there are team members who are interested in attending the trade show, it’s best to keep them motivated by providing incentives. Simply telling employees they have to go to the trade show because it’s their job isn’t motivation enough in most cases. You can offer prizes depending on the nature of your company. For example, quality cell phone and tablet covers are ideal if you have a technology company. Or, you can offer incentives that virtually anyone would appreciate, such as gift certificates to quality restaurants or coffee shops. Of course, a little extra pay wouldn’t hurt either.


Finally, remember that great trade show staffers are those who have all the necessary information to make the event a success. Arm your team members with all the marketing material for your trade show ahead of time. Even if an employee has lots of experience with the company, it’s essential that you provide all the information necessary for trade show success. This can include speaking to attendees in a pleasant tone, memorizing some key points about the business and details about the city for attendees who are from out of town. If you have a list of people who will attend the trade show, share this with your team members. If an executive or professional in your field will be in attendance, your team should know about this in order to make face-to-face contact and continue to boost your company’s good standing.