Archive for March, 2016

Have Fun With Your Brand With These Tips

When you’re getting everything prepared for your next trade show, there’s a good chance that you want to come up with ways that your company will stand out. One of the best ways to do this is to have fun with your brand. Attendees need to see that you’re educated and informed about your products and services. However, they will also be attracted to your company when they notice that you and your team are actually having a good time. Here are some ways that you can have fun with your brand while getting new leads and providing the best service to customers.

Come Out From Behind The Booth

Yes, you’ve worked hard on your trade show booth. You’ve got all your marketing materials organized, and you’re ready to tell everyone who passes by about the great things your company can provide. However, you’d probably have a better time at the trade show if you came out from behind the booth. Go and mingle, and find out what attendees are really interested in. Have real conversations about the practical ways that your products and services can make a difference in the lives of consumers and fellow business owners. This shows that you really believe in what you’re offering. Attendees will be drawn to your enthusiasm, which is good for business.

Make Your Booth Interactive

Since you’ve done all this work to make your trade show booth look great, it’s best to make sure that attendees will be able to get a clear understanding of your product before leaving the booth. Make your trade show booth is interactive by using monitors to explain how your product works, and conducting product demos to show off your product or device in real time. You can ask attendees to try out the product for themselves during the demo, and can even record their responses so you can use the positive reviews to attract more social media followers. When your attendees utilize visual aids and tactical learning to get a better understanding of what you have to offer, they are more likely to turn into customers.

Host a Multi-Purpose Booth

Your trade show booth can serve more than one purpose, and the more attendees see the practicality in your trade show exhibit, the more likely they are to become consumers. For instance, you could have a charging station at your booth for wireless devices, and show attendees an interactive product demo while they wait for their devices to charge. Or, you can have team members take pictures with attendees, and give potential customers an incentive for posting the photo onto social media, like a discount on their next purchase. You can also give away door prizes every hour or so, so that attendees will be especially motivated to come by your trade show exhibit all throughout the day.

Of course, these are just a few of the ways you can have fun with your brand during your next trade show. Be sure to talk with your team about one-of-a-kind ways that your company will be the star of your upcoming trade show.

The Future of Exhibit Design

Trade show exhibits are advancing with the times, which means you and your company need to be ready to make the changes that come with graphic and technological advances. The design of trade show booths is continually advancing, and there are some features you’ll need to have at your next booth that will make you a viable competitor at the next show. Here are the additions and upgrades you may need to make to your trade show booth in order to make sure that your company gets noticed.

Advanced Technology for Networking

There are a number of devices, software and programs you can now use to make sure that networking at your next trade show event is seamless and easy for your attendees. A number of programs allow you to collect professional contact information from attendees in a matter of seconds, and there are also special cameras that will allow you to accurately capture all the details on an attendee’s business card. Some apps also allow attendees to capture video of your trade show booth on their devices, and you can use this software as well to post on your social media pages. These tools are great when you want to keep attendees informed about your booth in real time. The apps can also keep your business at the forefront of social media after the show, and can appeal to those who weren’t able to attend the trade show, but still want to patronize your business.

Informed and Attractive Visual Promos

The promos and product demos that you create for your company should be as direct as possible. Don’t add too many bells and whistles, since this will make people think that you have something to hide. However, attractive visual promos are among the best trade show ideas, because you want to catch the attention of your attendees. After you have people interested in what you have to offer, you can start providing the data and proven effectiveness of your products. Using a large screen at your trade show booth to demonstrate what your product does can also prove to be beneficial. It keeps people informed about your company without giving them papers or cards to carry around with them.

Modern Trade Show Booth Design

The design of your actual trade show booth will also need to have a modern touch to it if you want to attract more customers. Booths of the past featured muted colors, and some booths were nothing more than tables with large cloths that matched the colors of the company logo. Those days are over, so you need to make sure that your trade show display features bright hues, attractive furniture and technological devices that will make your company one to watch. An attractive awning, a border for your trade show booth, or a monitor that features your logo colors are features that are sure to get the attention of attendees. If you conduct a product demo or offer samples, this will make the innovative design of your booth stand out even more. Just remember to pair bright hues with neutral hues so your booth isn’t too overwhelming on the eyes.

The Importance of An Updated Website for Your Next Trade Show

There are lots of things you need to do to get ready for your next trade show. You’ve got to make sure that your trade show exhibit is both informative and attractive, and you and your team will need to come up with trade show ideas that are original and innovative. However, before you even get ready to set up your booth, it’s a good idea to make sure your website is updated. There are several reasons for this, so here are some points to keep in mind while you make sure that your website is trade show-ready.

Attendees Should See How Your Company Has Grown

One of the most effective ways to show your potential customers that your company has advanced and grown, even if you’ve only been in business for a short time, is to have an updated website. Include the history of your company, as well as your most recent accomplishments. This lets consumers know that you are actively working to be the leader in your field. It gives you a much better professional reputation and make people more familiar with your company well before the day of the trade show.

Attendees Should Learn About Your Team

Trade show ideas are great (and necessary), but you want attendees to be familiar with the people on your team before the event. That’s why it’s important to update your website with information about your team members. Include pictures of your employees, as well as bios that feature the professional accomplishments of your team. It’s also a good idea to include a few fun details about each team member that attendees may be able to relate to. For instance, mention which team members are pet lovers, which of your employees love to cook, or which members of your staff are avid readers. These little details are likely to appeal to trade show attendees and help them to form a connection with your brand.

Attendees Should Be Visually Attracted to Your Website

Your trade show ideas should be just as exciting as your website. When you update your site, include a new color scheme or an updated logo to make your business stand out. There’s a really good chance that the people who are planning to attend the trade show will go to your website several times before the event. Include lots of features that make the website easy to navigate, such as contact forms that are easy to fill out and graphics that change automatically. Customers are sure to remember this when it’s time for the trade show.

Attendees Should Know How to Contact You

When your website is updated, attendees will know how to get in touch with your business well after the trade show is over. Updated contact information also helps attendees to interact with you before the trade show, in case they have questions and want to be prepared to buy a product or service at the show. Of course, you should also include business cards and social media addresses at the trade show exhibit, but these details should match what people see on your website to boost your professional reputation.

7 Trends Affecting the Trade Show Market

Custom trade show displays, trade show ideas

Trade shows are affected by a number of factors. Changes in technology, advancements in the way businesses communicate with their customers and consumer trends should all be taken into consideration when you’re planning for your next trade show event. Presenting trade show ideas that are both practical and indicative of the type of business you own is essential for your success. Here are a few trends to pay attention to when you want to be at the top of your game in the trade show arena.

Visits from CEOs

A visit from your company’s CEO is one of the most popular trends in trade shows these days. While you may have custom trade show displays to get the attention of attendees, your company will definitely stand out if the CEO is there in the midst of all your appealing design features. Chances are the people who will be attending the show have researched your company, and your CEO is like a celebrity to them. Attendees are much more likely to remember your company and the products and services you offer when you arrange for the leader of your business to be present. This, of course, can turn into more leads for you.

Storytelling

Telling a story with your product is a great way to appeal to attendees. This gives them the impression that you understand their needs, and sends the message that what you have to offer is practical and innovative. In your advertising, tell a story about how your product can make life easier, improve health or bring family and friends together. This will help you to build a reliable base of recurring customers. To tell the story, you can equip your team members with information, display the story on the TV screen at your booth, or tell the narrative in an online or hard-copy pamphlet.

Networking Software

Software and apps that allow you to network with attendees at your event is among the most practical trade show ideas these days. There are even apps that will help you to get all the information you need from a person’s business card before leaving your booth. Of course, you’ll need to draw people’s attention in with your customer trade show displays, but once you start interacting with attendees, you’ll need to get their contact information so you can keep them updated about your company’s upcoming events and promotions.

Attendee Preparedness

Keep in mind that your trade show ideas need to be sharp and innovative, since attendees are now much more prepared when they come to trade shows these days. Most of these attendees have researched your company and know what you have to offer, so it’s up to you to show them all the great features of your products and provide great customer service to help seal the deal. Be sure that your team members are friendly and informed to increase the chances that you’ll leave the show with a larger lead list.

Social Media Interaction

Finally, don’t forget that social media is a very important tool when it comes to trade shows. Keep your social media pages active and updated, and interact with customers as quickly as you can, especially if a consumer has a question or concern. You should also post footage of your latest trade show to create buzz about your next marketing event.

Marketing to Millennials At Your Trade Show

Trade show attendees are becoming younger in age these days, which means that you’ll need to make sure you’re marketing effectively to millennials. Your trade show exhibit designs should make it obvious that you want to appeal to customers of different age groups, and you’ll also need to be mindful of the way you’re presenting information. Here are a few of the ways you can make sure that you’re getting through to the younger professionals who attend your next trade show.

Offer Freebies

One of the best things you can do when you set up a trade show booth is to offer free items to attendees. Millennials are drawn to things they don’t have to pay for, and if you provide products or samples that will directly promote your business, it could pay off in the long run. For instance, if you have a nutritional supplement or organic ingredient that you’re selling, provide samples for attendees. This gives them an idea of how well the product works before they leave the trade show, which increases the chances that you’ll get more customers, even before you leave the event. Millennials live very fast-paced lives, and they need to know what they’re spending their money on right away. Provide freebies to let attendees know that your products are worth the investment.

Make Your Booth Beautiful

Everything from your trade show table throw to the way that your actual booth is designed should be visually appealing. Millennials are much more drawn to things that are beautiful than people of older generations, who are likely to be attracted to booths that are minimally decorated and practical. Appearance is everything these days, and younger consumers understand this. Electrical features that make part of the booth light up, or textured table throws that feature a variety of fabrics are great ways to get the attention of millennials at your next trade show.

Don’t Be Afraid of Color

Your trade show exhibit designs should be colorful if you want to catch the eye of millennials. Muted colors used to be the norm for trade shows, but these days, you’ve got to be more visually appealing. Pair a bright color with a neutral shade for a look that is both professional and modern. Neon colors and jewel tones are particularly appealing, and they aren’t too overwhelming as long as they are paired with colors like gray, black or tan.

Teach Your Attendees

Millennials will be more attracted to your trade show exhibit designs if you offer a “teaching session.” When you have a utensil that you’re selling, create space for attendees to try out the utensil, so they’ll have a clear idea of how the items work before leaving the trade show. Having a teaching moment is likely to stay with a younger audience, and increase the chances that they will become customers.

Don’t Directly Sell

Lastly, remember that younger consumers don’t want to feel as though they are being duped. Millennials are pretty turned off by persuasive sales tactics. Instead, be available to answer questions. Don’t put pressure on attendees to make purchases, but focus on showing the potential customer attributes of the product, so that he/she can make an informed purchasing decision.