Archive for June, 2016

Sales Prospecting Ideas For Your Next Trade Show

When attending trade shows the main goal is to attract new leads and connect with people that may become your next clients. Trade shows are part of the best ways to connect with new prospects and get them on board with your product. They are likewise a great way to bring your business to hundreds of people at a time.

Trade show exhibitions take a lot of time and effort to be successful. However, there are things you can do to make this happen. Here are sales prospecting ideas for your next trade show.

1. Know Your Pitch

With thousands of attendees attending the trade show and hundreds of different companies also attending, it can be very difficult to be unique. You only really have a minute to impress the people around you. For this reason it is important to understand your pitch and know it well.

Having a pitch that connects with people and shares with them why your company is the best one on the market, is a great way to get people to listen to what you have to say. You want your pitch to be relatively short but informative. Be sure to include your personality as well.

2. Research Your Target Audience

Before attending a trade show it is a great idea to research your audience. You want to find out what is the main reason they are attending. Is it for a specific product or brand or are they simply looking to find different companies to discover? By knowing what they are looking for, you will have a better chance at creating a trade show booth exhibit that will catch their attention.

3. Make your Booth Memorable

Making your booth memorable will be your best call to action when it comes to getting people on board with your business or product. Your booth needs to stand out from the rest. One of the best ways to achieve this is by customizing it. This will give you a better chance of having your audience to connect with your ideas or product.

4. Connect With Attendees Right After The Show

After the trade show has concluded, connecting with attendees that visited your booth is a great way to remind them about how valuable your product is. You can choose to email them or give them a call. However, make sure you do not try to over sell your product, instead share with them how they can benefit from using it.

5. Engage Your Current Clients

Your current customers are one of the best ways to get to other potential customers. Word of mouth can really help you boost your presence at your next trade show, since the more people who know about your business or product the better. If your customers have a great experience with your business, you have a higher chance of them telling other people about it.

Cutting Edge Tech Tools For Your Next Trade Show

The purpose of technology is to enhance speed, convenience and to improve our lives in multiple ways. Since technology has advanced we have been able to find multiple ways to keep in touch with the people we love and the businesses we are interested in. Technology has now become a part of trade shows. Adding technology tools to your trade show exhibit is a great way to bring more people to your booth and make them aware of your brand.

Here are some cutting edge tech tools that can be beneficial to you for your next trade show.


It can be difficult to pass around a microphone to employees and other attendees while trying to answer their question. This is where Catchbox comes in handy. It is a throwable microphone that audience members can catch and pass around. The way that it is designed, it allows the microphone to become mute while it is being passed around.


Since social media has become such a huge part of our everyday lives, it is important to include it in your trade show presentation. Snapchat can be added as an accessory to your custom trade show exhibit. Snapchat builds social walls from images and tweets from the attendees. It uses social media accounts such as Twitter and Instagram to search for the trade show event.


Loopd is the latest in wearable technology, it is almost undetectable as it is worn as a necklace with a small piece attached to it. Loopd was created to make it easier for businesses and companies to collect information on the attendees without disturbing their experience. Many times to collect information from an attendee, a brand personnel would have to ask the attendee a couple of questions.
With Loopd it has just gotten a lot easier. Its Bluetooth connectivity allows people to communicate via their smartphone with people in close proximity.

Social Background

Social background takes Instagram photos and brings them to life. If an attendee happens to take a photo of your trade show exhibit and hash tags the trade show or your brand you will be able to print this photo out like a polaroid using this app. Not only will you be bringing your Instagram photos to life, but you will be bringing more awareness to your brand. By encouraging people to use your custom hashtag, more people will become aware of your presence at the trade show.

Touch Screen Displays

You can use as many high tech tools and apps as you would like. However, nothing beats a touch screen display that is interactive with the attendees. Visitors are always looking for something unique from an exhibit. Giving your trade show booth the power of technology can be a great touch to any custom design you may have going on.

Marketing Strategies To Attract Millennials

Millennials represent the majority of buyers and contributors for today’s economy. They have the money and are ready to spend it on a brand or product that has caught their attention. However, not all marketing strategies seem to work when it comes to millennials, simply because they are the generation of technology.

These are marketing strategies that are sure to attract millennials to your brand or product.

1. Create Great Content

Content is key when you want to attract millennials. Millennials do not like traditional ads. They don’t want to be spammed with things they should buy. Instead they like to read why a product is great and the reason they should try it themselves.
By having great content added to your website, you will be giving your brand a voice by helping others see how useful your product can be. It also allows you to create a buzz about your next trade show exhibit.

2. Add Social Media Links

As soon as a new social media platform becomes popular among millennials, your first thought should be to add it to your business page or blog. Millennials are a social media generation. What this means is by you having more social media links on your business page, you will be allowing millennials to share your product with other like-minded people. This is a great way to market your product and make it shareable with others.

3. Go Mobile

One of the best things you can do for your business or product is to go mobile. Let’s face it 80% of millennials spend their entire time on their mobile devices. May it be an iPhone, Tablet, IPad , etc. There will always be a mobile device that they will be on. By making your product mobile you will have a bigger opportunity of getting discovered by a millennial.

4.Work with influencers

It is not enough to have a great product anymore. If you want to reach millennials you need to have influencers that really speak to what they are looking for. Depending on your brand, with a Google search you can find influencers that are the most popular in your niche. This is an excellent way to get millennials to not only believe in your product, but also want to attend your next custom trade show exhibit.

5. Focus on Convenience

Having grown up with an on demand entertainment perspective, millennials like things that can solve their problems and are convenient for them. They want things that are easy to use and easy to understand. The fewer steps your product has, the easier it will be to reach the millennial generation.

6. Embrace Customization

Millennials enjoy being unique and embracing the “strange or different quirks” people or things may have. Making your product customizable allows people to create their very own unique product. Millennials want to invest in something that is personal to them and what they believe in.

Innovative Ways To Be Remembered At Your Next Trade Show

One of the main reasons for attending a trade show is to show case what you have to offer to as many people as possible. It also allows your fans to get a feel for your brand in person instead of through your social media accounts. However, being remembered is not as simple as you may think. With so many people around and so many things happening at the same time, it can be hard for the attendees to remember you and your brand.

Many businesses and companies have the same strategy when it comes to trade show exhibits. Nonetheless, they become one of the numerous companies that the attendees have encountered at a trade show. However, there are innovative ways for you to be remembered your next trade show. Here are a few ways that will help.

Tell A Story

Do you have a story behind the name of your business? Or is your business model part of your family’s history? Whatever your story may be, it is important to share it with the people you come in contact with. The people who attend trade shows usually see over 100 businesses in the time span that they are there. For this reason it is extremely important to make an impression on them.

Telling them your story can help you do just that. If you do not want to simply tell your story you can make a video or even make your display tell your story for you.

Create A Brand Experience

When people come to your trade show exhibit you want them to be wowed by what you have going on display. Instead of giving attendees a simple look at your brand, create an experience that they won’t easily forget.
Make sure to display your brand in the best way imaginable. Make your logo stand out and share with people why your company is not just a company.

Have Fun

Not everyone that approaches your booth will be ready to buy whatever you are selling them. However, they may become intrigued by what you have to offer if you are being yourself and having fun. They say a smile is contagious and we happen to agree. Give your audience something to remember by having fun with your own employees and the people around you.

Show Credibility

With so many brands around, why should the attendees believe anything you have to say? The plain answer is credibility. You want to be credible to the attendees. This can be achieved by having people at your booth who are knowledgeable on your business and products. You can also consider creating a video with customer testimonials.

The video should showcase your customers and how your brand or business has helped them. This can assist in building credibility for your brand. Showcasing your brand in this way, will let them see that your business can help them in more ways than one. The better your trademark is showcased, the more potential customers you will attract.

5 Tips To Generate Sales Leads At Your Next Trade Show

It takes a lot of time and effort to prepare a great trade show booth exhibit, which is why it is important to generate sale leads while you’re there to increase your business.
Here are 5 tips on how to generate sale leads at your next trade show.

1. Have A Goal

Before you decide to attend a trade show, it is extremely important to set a goal on what you plan to accomplish, such as how many leads you want by the end of each day. Setting goals makes it easier for the staff at the booth, since they know exactly what needs to be accomplished.
For example, if your goal is to generate 100 sales leads and you get 110, then you know the next time around you can aim a little higher.

2. Create A Unique Look For Your Staff

Whether all of the staff is wearing the same shirt, outfit, hat, or shoes. You can get creative with how best your team should represent your company. Don’t be afraid to think outside of the box. The last thing you want is to look like everyone else, who are also trying to stand out amongst the crowd.
The staff that plans on attending your trade show should look cohesive, and have your logo present on their uniform. If you decide to go with  a t-shirt design, give it a custom look that will make people want to ask about your company’s custom trade show booth as they pass by.

3. Give A Free Consultation

If your company provides consultations, A great way to generate leads is by giving the attendees a free consultation that pertains to your services. A free consultation is a great way to generate leads and give them a preview of what you can do for them.

4. Be Attentive To The Attendees

You want people to want to come to your booth. The bigger the crowd the more chances you have of creating leads that will lead to sales. As attendees pass by, you want to make sure you’re catching their attention. Once they show interest in your booth, you want to be as attentive as possible and be able to answer their questions, so you can generate that lead. Your visitors should feel intrigued to know more about what you can do for them.

5. Send An Appreciation Email

Once the trade show has concluded and you have reached your goal of sale leads. You want to send out an appreciative email to all the people whose email you have collected, and any information you told them you would send them, Whether it’s more information on a products you discussed, a newsletter you signed them up for, or just some information on your products.

Follow up is key to generating a new lead.

Trade Show Marketing Ideas For Beginners

Going to your first trade show can be a very exciting time. However, it can also be overwhelming and intimidating. Trade shows are a great way to show case your brand to a large number of people. For this reason alone hundreds of companies gather worldwide to join multiple trade shows and share their brand and vision with the trade show attendees.
The people attending the trade shows will hopefully become your clients. Which is why it’s important to lure them in and get them to listen to what your business is all about. Here are some ideas that will help you with your trade show marketing.

Be Unique

You always want to stand out from the crowd of hundreds of businesses. The best way to achieve this is by being creative and having a custom trade show booth. Your booth should be a reflection of your business. If your business is about dog grooming you want to make sure you show case how great your dog grooming services are. If possible you can do live demonstrations.

Live demonstrations are a great way to attract people to your trade show exhibit. It will not only attract them as they pass by, but they will likely stop out of curiosity. The longer people stay in your booth the more interested they likely are.

Social Media

Social media seems to have taken over everyone’s lives. We are always on our phones for one reason or another. It is now time to take advantage of this. Many trade shows have personal hash tags to share with people when their next event will be or they create Facebook event pages as well. This is an excellent opportunity to use the trade show hash tag or event page and let people know you will be at that trade show.
Live streaming and Periscope are other significant social media outlets that will attract people to your booth. It enables them to be able to see what you are doing at the trade show right from their smart phone.

Free One Month Trial

Once you get a significant amount of people to your booth, it is important to not only encourage them to stay, but to provide an incentive so they sign up to your newsletter. This gives you access to their emails which will allow you to be able to send them a follow up email once the trade show is over.

One way to get the attendees to sign up to the newsletter is by offering them a free one month trial of your product or services. Giving people something for free that they want, will help you to get attendees to sign up and learn more about your business. Your free one month trial should be created to show people the best of your brand and company and how it will help them solve a problem.