Trade Show Traveling Tips

If you and your team are traveling to a trade show as attendees, this can be a great opportunity to learn more about companies that are similar to yours. By being carefully observant, you can gain new marketing tactics and get more insight into what customers really want.

There are a few things to keep in mind while traveling to ensure that your next visit to a trade show is a success. When you remember to pack the essentials, you could come home with a few new prospects.

Dress For Success

Check the weather in the city where the trade show will be taking place so you can pack accordingly. If you and your teammates will be wearing clothing showcasing your company logo, be sure that everyone knows what to wear to the event. If you’re going to meetings or networking events while you’re at the trade show, find out the dress code for these occasions. When you’re trying to make a great professional impression, knowing how to dress the part is extremely important.

Set Aside Money for Transportation

In many cases, trade show displays are showcased at the city’s convention center. If you’re flying in, the convention center usually isn’t too far from the airport. Be sure to connect with local professionals who are attending the trade show to get more information on how much money you should bring for transportation. It’s also a good idea to stick with the airport’s cab company. The rates are often cheaper than other cab companies, and you’ll probably have an easier time getting to and from the convention center by cab than by bus.

Wear Comfortable Shoes

This may not be the first thing on your mind, but when you’re visiting trade show booths, your feet will start to hurt after a few hours. It will be difficult to concentrate on making worthwhile business contacts or learning about new products if your feet hurt. Remember to pack some comfortable shoes, so you can walk around the trade show with ease.

Pack Your Laptop

You’re probably bringing your laptop with you, so make sure that you have a laptop bag that is easy to carry. Chances are there will be free WiFi at the trade show location, so it will be easy for you to take notes when you see a business you’re interested in. A tablet works well, too, since it will be easy for you to take pictures of a trade show booth. Don’t forget to pack your cord as well, so you can charge up our device as needed.

Bring Food

Sure, there will probably be vendors and samples at the trade show. However, you won’t be able to keep your energy up if you’re relying on the trade show for your meals. If you have dietary restrictions, it’s best to bring food that travels well. This is also the case if you’re traveling on a budget and don’t want to overspend on your meals.

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