What If You Just Don’t Know The Answer?

You’ve been preparing for the trade show for months. You’ve gathered all your trade show materials, purchased the banner and flags, and put together pamphlets and slide shows that will expertly explain your company’s mission and goals.

No matter how much you prepare for a trade show, however, there will still be some times when you don’t know the answer to a customer’s questions. When these situations arise, what do you do? Here are a few tips to keep in mind:

Find A Way To Get The Answer

If someone visits your trade show kiosks and asks a tough question about your products or services, you should try to find the answer if you don’t know it. Let customers know that you’re working on getting a solution. Talk to an expert in your field, via chat or in person, and bring along team members who are skilled in particular areas. For instance, bring along a team member from the tech department to answer troubleshooting issues. Ask someone from your artistic team to come to the trade show and answer creative questions. When you have a live person on hand to answer questions, your company looks especially reputable and customers are more likely to remember how you handled what could have been an awkward situation.

Take To Social Media

When attendees have challenging questions and you want to get feedback from other customers and supporters, you can post the question on social media. This is a great way to keep people talking about your business while exhibiting customer service. You can also ask other industry professionals for pointers on the best way to handle customer issues and concerns via a virtual Q&A. This can also serve as a way for you to further market your business, since you can include the links to your website and other social media pages in your responses. You can also include a section on your website for people to post their questions and get answers from other members of the online community. This will also serve as a great reference tool when you need to find the answer to a question right away.

Offer To Get The Information

There will still be times when a person asks a question and there may not be anyone at your trade show kiosks to answer right away. When this happens, you should find a way to get the information as quickly as possible. Take down the attendee’s name and contact information and get back to the customer as soon as you find a solution. When you contact the attendee with your answer, be sure to include additional incentives like a coupon code or a feature on social media.

Remember, if you don’t know the answer to an important question right away, the best thing you can do is to assure the attendee that you’ll find a solution as soon as you can. Customers will respect you when you’re truthful about not having the answers, but they will also appreciate the fact that you are as prepared and informed as possible during the trade show.

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