Archive for February, 2017

Why Your First and Second Trade Shows Sucked

If you own a business, you know how important attending trade shows is. Trade shows give new and well-established businesses the ability to interact with new business owners as well as potential clients, breaking down the walls between offering great services and getting your name out there to the masses. However, trade show business goers know there is a science behind attending trade shows and being successful at them. To become a professional business trade show attendee, you need to remember that your first and second trade show will more than likely suck!

Although your first and second trade show exhibit may have sucked, you can’t feel defeated and give up. You simply learn from the experience and continue attending. To learn from your first and second trade show, you need to know exactly why they weren’t successful. Here are a few reasons why your first and second trade shows sucked.

Not Enough Planning

We cannot stress enough how important planning for a trade show exhibition is. Many newbies will think they have planned enough for a trade show and become overwhelmed when multiple things go wrong at the same time. You want to plan for everything that can go well and everything that can go wrong. You want to have a plan A, B, C and D just to ensure everything will run smoothly.

Unprofessional Staff

Your staff is the first line of contact to what your business is all about. Which means your staff should act accordingly and show the attendees that they are more than welcome to become part of your customers. If your staff is unprepared and unprofessional, the individuals attending your custom trade show booth may get the wrong impression of your business. Training your staff to know the answers to all the questions attendees may have as well as training them on how to act around your potential clients will save you a lot of headaches and misunderstandings.

Not Creating Buzz

If you want people to show up to a trade show exhibition that you will be attending, you need people to know what is happening. To do just that you want to create buzz around the trade show exhibition you will be attending on all of your social media as well as your website. Creating buzz allows people to know exactly where you will be and what they can expect from your booth. Consider taking images and teasing your followers with the elements of your booth.

Not Being Memorable

Be memorable to be remembered. You want attendees to know who you are and what services you provide. If you fail to do so, you will not generate any sales or even any leads. Visitors must be intrigued by what you can offer them. Become memorable by providing every attendee with an experience that they will not forget while being friendly and personable.

Make your trade show experience go viral

Many times, we will see an event or product go viral almost instantly and wonder how exactly they did it. The truth is there is an actual art to going viral. Becoming an instant phenomenon does not happen “instantly” per se. It takes time, patience, and meticulous planning to have your next trade show experience go viral. The online community is huge. Everyone who owns a business knows having an online presence is essential to a brand and its success.

Making a Facebook or Instagram page but not focusing on building your presence on those platforms will prevent your business and its brands from going viral. It will diminish your online presence because if people are not aware of what your brand and your services are, they will not be able to help your business grow. Here are some things you can do to make your trade show experience go viral.

Build Your Online Presence

Building your online presence is key because you want to create momentum around your next trade show event. To do that you need to communicate and build that momentum with your audience and fellow business owners. Think of everyone who follows your social media business pages as potential customers. The more they know about your business and what you have to offer, the more likely they are to want to attend a trade show exhibit that you are presenting.

If you have little to no experience with social media or building an online presence, it may be in your best interest to hire a professional to take care of these accounts for you. They will be able to guide you in the right direction and guide your business to success.

Be Unique & Offer an Experience

When you build your custom trade show displays, you want to keep in mind that there will be hundreds, if not thousands, of other brands in the same trade show event you will be attending. Many of these brands will even offer similar products and services. At the same time, you want to be unique and make people want to share the experience you offer at your booth.

Your booth should offer the attendees an experience that they cannot get anywhere else in the exhibition. The experience should feel personal and dedicated to each and every attendee that approaches your booth.

Be Shareable

For your trade show experience to go viral, you need the attendees to share what you have to offer. Make your experience so engaging that people want to share it all over social media. Create a specific hashtag for your business and have it displayed on your trade show exhibit.

This will show people exactly what to hashtag when they upload photos or reviews of your products and services.

Offer Great Customer Service

Good customer service is not enough anymore. People expect excellent service from a brand or business that they are interested in. You want to offer excellent service to every trade booth attendee. You want to show every individual that approaches your booth how well they will be treated if they become part of your clientele.

How to Engage a Large Crowd of Visitors with a Small Staff

The idea behind attending a trade show exhibit is taking your business and services to a larger scale. It allows you to share your business motto with others and engage potential clients. However, when you decide to take your brand and business to a trade show, you need to prepare for all the things that could go wrong. One of the things that can go wrong during a trade show exhibition is being short-staffed while having a large crowd of visitors at your booth. One way to prevent this is to make sure you take care of all your trade show planning beforehand.

If you have ever planned an event, you are aware of the fact that no matter how much planning you do, there is always a chance something will happen that you did not plan for. Here are a few things you can do to engage a large crowd of visitors when you have a small staff.

Make Everything Mobile

Engaging your booth visitors is very important as it gives you the chance to make them potential clients. However, if you have a small staff, it can be difficult to interact and engage with every attendee that approaches your booth. To engage them even when there is a large crowd, you want to make everything mobile and visual. We live in a world of social media integration, so instead of sending everyone to your website to find out more information about your company, show them how to connect with you on the services they already use and update your social media frequently.

It is also very helpful to have a custom hashtag. A custom hashtag will make finding images and posts about your business a lot easier; it will also showcase all images trade show attendees may have taken of your custom trade show exhibit, allowing your exhibit to reach even more people.

Have Video Content

Having a video as part of your trade show display makes interacting with a large crowd easier as it allows you to focus on one section of people at a time while your staff takes care of the rest. If anyone has any questions about your video content, they will be able to ask you directly. In this video content, you want to include the products and services you offer. Being personable and even funny will make you more approachable and even likable.

Train Your Staff

Although, your staff may be smaller than the crowd that is surrounding your booth you want to train them to tackle all questions the attendees who arrive at your booth may have. They should be well versed on the company’s message and know how to stay on message, always bringing people back to the key points you want visitors to remember or learn about your company and its products.

Remember, your staff represents you and should act accordingly.

Don’t be Afraid to Have fun

When you have a larger crowd around your booth, it can easily become overwhelming because you will want to tend to each person. Instead of focusing on speaking to every person, consider speaking to small groups of people at a time and make sure to have fun. Having fun with the people who attend your booth makes you seem personable and adaptable, even in overwhelming situations.

Where Your Logo Should Go on Your Display

When you own a business, one of the very first things you want to establish is your brand. Logos play a vital part in your brand since that is how people identify your business.

Think about Apple’s bitten apple logo. Every time you see it, you can identify the brand, even on a product of which you were not previously aware. People identify the Apple products, its services, and the company with that logo. You want to keep this concept of a simple and quick identification when you create your logo.

Your logo should be easy to identify, yet unique to your brand. Your logo is the image of your business and provides people with an image that should showcase what your business is about. Your logo should be integrated into every aspect of your business. You want to use your logo on your social media accounts and not just the products you offer. If you do a giveaway at your trade show, consider embedding your logo on the giveaway item. Doing so will ensure the winner of the item will see your logo every time they use your product which gives you a higher chance of converting them from a visitor into a lead.

Your logo is a huge part of having your business become well known to others. Many times, people who do not know the exact name of a business will still be able to identify that company’s logo and connect it to the company’s products. Now that we have reviewed the importance of having a logo that is identifiable to your potential clients, you should know exactly where it should be placed on your custom trade show display.

When you are putting together your custom trade show displays, you want to have your logo be part of the aesthetics and should be as visible as possible. Your logo should be presented front and center on your display. If your logo consists of specific colors or shapes, you want to integrate this into your booth design, making your booth appear more cohesive with your logo.

The more visible your logo is, the easier it will be for trade show attendees to identify you even from afar. You also want to have your logo presented around your booth and on your business cards. The idea is to make sure visitors and passers-by can recognize your brand from any section of the trade show exhibit. This will leave a memorable and lasting impression on your booth visitors. Done correctly, you will have a better chance of getting people talking about your products or services.

Your logo should be visible and recognizable and presented front and center of your trade show display. Integrating the logo, its shape, and colors into your booth will make your display look more cohesive and put-together.

Make Your Business Card Memorable by Doing These 4 Things

Think of your business card as your meet and greet cover letter. Though it cannot represent everything you have done in your career, it presents you and what you do now. It will most likely be the second time you get to make an impression on potential clients. Though we can hope that our first impression will leave a lasting and positive impression, we should not count on that, and we don’t always have a second chance to redeem ourselves. This is where your business card will come in handy.

Anyone who owns a business will tell you first impressions are everything. You want to put your best foot forward when it comes to introducing your business. To do just that you want to make your card memorable. Here are four ways to do that.

Choose Color

90% of business cards are white which is the number one reason why most of them get overlooked by so many of us. We are all guilty of looking at a business card and tossing it to the side. To change that consider choosing a business card with color as a background. This may be more costly, but it will make your card stand out. Some colors to consider are red, blue, and black. Black tends to cause the most impact as you can create a large contrast with bold colors such as gold.

Use Readable Calligraphy

When you are designing your business card, you want to make sure it is readable. The calligraphy on your business card and your custom trade show exhibit should showcase what your brand is all about. To get your message across to potential customers, they need to be able to read your business card effortlessly while also leaving a memorable experience, so focus on a font that is captivating as well as memorable. You can use more than one font on your business card, but remember to keep everything neat and concise.

Be Creative

Being creative is key when you want to stand out, so you may want to consider different shapes, font colors, sizes, or even something unique, like a chocolate business card. (Yes, those do exist.) Creative brand integration is also an excellent way to incorporate your brand while giving trade show exhibit attendees a memorable experience when they visit your custom trade show booth.

Use Images

When you first look at a magazine, your eyes will instantly gravitate to the bold images that are being featured on the cover. There is something about an image that will catch your attention. Keep this in mind when you are creating a memorable business card. You want to have your logo intertwined into the image that best represents your brand. Consider using an image that takes up a quarter of the card.

When designing your card, keep in mind who your potential clients may be. Consider creating a card that is memorable, but also informative. Your card should be appealing while giving recipients the information they need about your business.