Archive for February 9th, 2017

Reasons your brand may be getting overlooked by visitors

The key to a successful brand is getting your message out to the public. If you are not getting noticed by your targeted audience, you are at risk of being overlooked by a large quantity of trade show attendees. If you want to have a successful brand, you need to have people notice you and what you have to offer.

Every trade show exhibit is competing for the visitors’ attention. You want your brand to stand out from the crowd, but you may be causing your brand to be overlooked. Here are a few reasons your brand may be getting overlooked by visitors.

Not Using Social Media

If your brand is not active on social media, you are doing your business a disservice because social media connects brands to the people looking for them. You want your brand to be featured in the best light on social media. This entails engaging social media users and making sure they are aware of any trade show exhibits you may be attending as well as any other events you may host. You want your brand’s social media accounts to be an extension of your business.

Not Having an Interactive Booth

During a trade show, you may be busy with clients, visitors to your booth, and even with your team. This means that the time spent reaching out to visitors that are passing by is extremely important. To both attract as many visitors as possible to your custom trade show exhibit and increase your conversion of visitors into leads, you need to have an interactive booth.

Having an interactive booth prevents you from losing visitors who may be interested in getting to know more about you, even while you are handling other duties. Instead of waiting around and losing interest, with an interactive booth, visitors will learn about what your business and services are. This will also draw attention to your booth as people engage and remain at your booth. While not everyone will wait for your attention or even want it, you are sure to increase the number of leads as visitors learn about your products without having to wait for you or your staff’s attention.

Not Providing an Experience

Many trade show visitors attend with a brand or product already in mind, but providing them with an experience while they walk or stop by your booth will help introduce the idea of a product or brand they may not have already had in mind – yours. It will also attract more people to your area. If you are getting overlooked by attendees, chances are you are not standing out or creating an experience for your booth visitors. To avoid this, you want to provide a memorable experience at your booth. The goal is to stand out and offer the attendees an experience they will not forget.

If you have exhibited your brands or company at a trade show before and have felt overlooked, it could be because you are not performing outreach with social media, lack an interactive exhibit, or do not provide enough of a memorable experience.