Archive for February, 2017

Reasons your brand may be getting overlooked by visitors

The key to a successful brand is getting your message out to the public. If you are not getting noticed by your targeted audience, you are at risk of being overlooked by a large quantity of trade show attendees. If you want to have a successful brand, you need to have people notice you and what you have to offer.

Every trade show exhibit is competing for the visitors’ attention. You want your brand to stand out from the crowd, but you may be causing your brand to be overlooked. Here are a few reasons your brand may be getting overlooked by visitors.

Not Using Social Media

If your brand is not active on social media, you are doing your business a disservice because social media connects brands to the people looking for them. You want your brand to be featured in the best light on social media. This entails engaging social media users and making sure they are aware of any trade show exhibits you may be attending as well as any other events you may host. You want your brand’s social media accounts to be an extension of your business.

Not Having an Interactive Booth

During a trade show, you may be busy with clients, visitors to your booth, and even with your team. This means that the time spent reaching out to visitors that are passing by is extremely important. To both attract as many visitors as possible to your custom trade show exhibit and increase your conversion of visitors into leads, you need to have an interactive booth.

Having an interactive booth prevents you from losing visitors who may be interested in getting to know more about you, even while you are handling other duties. Instead of waiting around and losing interest, with an interactive booth, visitors will learn about what your business and services are. This will also draw attention to your booth as people engage and remain at your booth. While not everyone will wait for your attention or even want it, you are sure to increase the number of leads as visitors learn about your products without having to wait for you or your staff’s attention.

Not Providing an Experience

Many trade show visitors attend with a brand or product already in mind, but providing them with an experience while they walk or stop by your booth will help introduce the idea of a product or brand they may not have already had in mind – yours. It will also attract more people to your area. If you are getting overlooked by attendees, chances are you are not standing out or creating an experience for your booth visitors. To avoid this, you want to provide a memorable experience at your booth. The goal is to stand out and offer the attendees an experience they will not forget.

If you have exhibited your brands or company at a trade show before and have felt overlooked, it could be because you are not performing outreach with social media, lack an interactive exhibit, or do not provide enough of a memorable experience.

How to Engage Visitors at your booth Without Having to Interact with Them

Custom trade show displays have always been an excellent form of getting your business or its brands much-wanted exposure, but it is important to keep in mind that trade shows can have hundreds or thousands of exhibits each vying for the attention of the same people. You want to ensure that you are reaching as many of those people as possible. To do that, you must have an exhibit that can catch their attention and draw them in to learn more about you and your brands.

At the same time, you may not be able to engage all the visitors at your display, potentially losing business, but there are some things you can do to engage visitors at your booth without having to interact with them. Here are a few things you can do to engage as many visitors as possible without needing to give them your full attention every time.

Keep Your Booth Interactive

You attend trade shows and exhibit your company and its brands to branch out to as many people as possible. With your available time to interact with each visitor being limited, you must have an interactive trade show booth. Having an interactive booth allows you to engage with as many visitors as possible without necessarily having to give them your undivided attention. You can do this by including games, challenges, or mobile devices, such as a tablet or laptop, to engage with visitors while you tend to the people before them. These are excellent ways to manage dividing your attention between a variety of visitors.

Have a Video

Having a video featured in your booth is an excellent way to attract an audience while conveying to them what your product and services are all about. This allows you to get the message across to as many visitors as possible without needing to give each of them your undivided attention. Your video should be friendly, engaging, and straight to the point – explaining who you are, what you do, and what you are presenting at this trade show. Otherwise, visitors may leave your booth confused about what you do and what you offer, or worse, they may leave with the wrong impression of your services.

Use Social Media

It is safe to say social media has become the perfect platform to engage with as many people as possible without having to give each of them your undivided attention. Social media is essential to engaging with customers, but in the context of trade shows, it is the most crucial way to continue visitors’ engagement with you beyond their visit to your booth. To do this, make sure to capture and share moments from your event on a variety of social media and not just your website. This helps your company create weak ties, which despite the name, are the way researchers say ideas spread.

If you want to ensure your ideas spread, make sure your booth is inviting and ready to engage visitors with what your business or brands are all about. Your booth should convey a clear message without having to give each visitor your undivided attention. Once your booth can do that, you will notice a huge difference in the number of people that visit your trade show exhibit and continue their engagement with you afterward.

The Right Way to Organize Your Trade Show Booth

Trade shows attract a wide variety of manufacturers and potential buyers. Exhibiting at a trade show is a hugely beneficial opportunity to showcase your products and build up repertoire amongst your target audience.

There are a lot of factors that go into setting up an effective trade show booth including location, size, and display tools, but have you considered how you will actually organize your products and your booth as a whole?

Here are some tips to help you ensure that your booth is organized in the most efficient and effective way possible.

  1. Create a set. Do what you can to make it feel like an environment in which your product will actually be used. This will help potential clients get the full experience and better establish their opinion.
  2. Don’t overdo it. If you bring too many products, your exhibit will look cluttered and chaotic. This will make it difficult to present smoothly and get through all of your products effectively.
  3. Bring your large products too. Although you don’t want to overdo your display, don’t leave your larger products home.
  4. Light up the display. Putting spotlights on products and using lights strategically throughout the display will help draw attention to your booth while highlighting your featured products.
  5. Don’t crowd your space. Design your display well before the tradeshow. While you don’t want an empty display, make sure that products are not clumped together. Embrace whitespace. Place your products far enough apart to allow places for writing, leaning, etc.

At Exhibit Wholesale, we know the difference a well-organized booth can make. Whether you’re in need of an 8×10 display or a 20×20 display, hanging signs or banner stands, literature racks, or any other booth accessories, we can help you have a successful trade show.