Archive for March, 2017

Determining What Type of Booth Display You Need

You’ve booked your next trade show and now you need to figure out what booth display will work. Here are a few of the options available to you:

Linear
Linear booths have a common back wall and has another exhibit on at least one other side. These types of booths are frequently seen at most trade shows.

Island
An island booth is open on all fours sides. They are ideal for corners, main aisles, inline exhibit spaces, and the ends of rows.

Peninsula
A peninsula booth is exposed on three of its four sides. It can back up to a linear booth or be located next to another peninsula booth.

Ready to get started with your booth design? Exhibit Options can help! Contact us today!

How to Become a Master at Trade Show Exhibits Overnight

Exhibiting your product and services at a trade show opens up your demographic to potential clients. To succeed at trade shows, you need to learn to master trade show exhibition as quickly as possible. This will prevent you from attending trade show exhibits and feeling as if you have failed, and it will also save you a lot of money.

Custom exhibit displays are expensive, so you want to master their use quickly and effectively. Mastering the art of trade show exhibits is not the easiest thing to do. There are thousands of elements that go into having a successful trade show event. You invest lots of hard work, time and money into a trade show event that allows you to share what products and services you have to offer to thousands of people. There are a few things you can do to become a master at trade show exhibits overnight.

Research

Doing your research will go a long way, so you want to attend trade show exhibits that are relevant to what your business has to offer. Many times, new businesses will invest in a trade show that is irrelevant to what their business is all about. You do not want to invest your time and money on a trade show exhibition that will not bring you any potential clients or help your business move forward.

Doing your research will also help you figure out who your competition at the trade show will be. Once you know your competition, you will be able to figure out how to beat them.

Hire the Right Staff

Your staff should be an extension of you. They should know everything about your business that relates to your trade show display, so when they speak with attendees, they will be able to link your offerings with their needs. The right staff can make or break your trade show. Not only should your custom exhibit display showcase what your brand and products can offer your potential clients, but your staff should be able to bring them in and seal the deal.

Prepare Your Products

There is nothing like offering products at a trade show and having them fail or not being able to capture the interest of visitors. Your products should speak for themselves. You need to make sure they are prepared and ready to be touched, rubbed, and even dismantled by attendees. Attendees usually want to feel the products that are being sold to them, so you want to make sure they look their very best at all times.

Remember to Get Potential Client’s Information

The excitement of attending a trade show can make you forget even the most basic things, like having a system that can collect information from potential clients. This list of potential clients that you collect is considered gold in trade shows. This list can propel your business forward.