Archive for June 1st, 2017

How to Dress for Trade Shows

Preparing for a trade show means that you should be comfortable enough to move around or be on your feet longer than you would in a traditional office setting. However, you should still look polished and professional so you can make a great impression for your company. Here are a few suggestions on the best outfit choices for your next trade show.

Comfortable Shoes

You probably already know that high-heeled shoes aren’t the best choice for a trade show since you’ll be standing for long periods of time. However, when you’re selecting a professional flat shoe to wear, choose one with a soft sole so that your feet will be comfortable during the day. If the trade show is casual, and you and your team are wearing tennis shoes, make sure your shoes are clean and free of scuff marks. Even in nontraditional office clothing, it’s still important to look your best from head to toe.

It’s also a good idea to wear shoes that you’ve worn before. If you purchase brand new shoes for the trade show, you’ll spend the event breaking them in.

Company Shirts

It’s quite common to design shirts that contain your company logo as part of your trade show planning. You may already have company shirts and want to update them for the trade show. If this is the case, make sure that each member of your team is wearing the same type of shirt with the updated logo. This sends the message that you’re organized and want to present your products and services in the best light. The shirts should also be ironed, cleaned, and tucked in if you’re wearing dress pants or slacks.

In addition to company shirts, you may want to wear other clothing items displaying your logo, such as hoodies or hats. These items should be as presentable as possible as well. If necessary, have some new items made just for the trade show so that the fabric won’t look old and worn.

Finding the Right Fit

When it comes to trade show attire, you want to make sure that your outfits attract positive attention. Your logo should stand out when customers visit your booth, and your color schemes may even give people trade show ideas for the next event. However, it’s also essential that your clothing fits well. None of your attire should be extremely form-fitting. Avoid low-cut shirts, and if you’re wearing a shirt with buttons, either button the shirt all the way up or leave one button open.

If you’re wearing jeans, make sure they’re not too tight or too baggy. Stay away from workout clothing, unless it’s part of your inventory. If you wear fitness gear, make sure it’s not too tight or overly distracting.

These are just a few of the ways you can make sure you and your team look your best. Remember that attire is part of the trade show planning process and that your clothing should coordinate with the professional trade show ideas and concepts you’re presenting to attendees. Good luck!