How Many Free Samples Should You Offer?

If you’re in the midst of trade show planning, you may be wondering whether you should offer free samples to attendees. If you’ve already decided that samples are a good idea, you may need to determine how many you should have at your trade show booth. Of course, you and your team will also need to figure out what your samples will be. There are several things to consider, such as determining the products that are bestsellers or bringing attention to new products. Here are a few things to keep in mind to ensure that your marketing methods are effective at your next trade show.

Is One Free Sample Enough?

When you are attending a trade show for the first time, offering free products or samples to attendees is likely part of trade show planning. After all, you want to get the attention of consumers and possible business partners while making a great first impression. You may be tempted to offer several samples or to give attendees a swag bag with smaller versions of your best-selling products. This may be a good idea for an initial trade show when you’re introducing yourself to the industry, but it’s also important to think about your overall budget. If you can stay within budget while offering more than one sample, this can be a great way to make customers more familiar with your business. If not, choose your top product or service and offer this to help build your client base.

How Much Is Too Much?

While offering attractive deals and discounts can draw customers in, offering too many free items can make attendees suspicious. If virtually everything you’re offering at the trade show, on social media, and on your website is free of charge until you have a larger customer base, people may start to wonder if your products or services are of high quality. Provide enough samples for customers to get a true feel for your products, but not so much that people don’t see the need to pay for what you have to offer.

Convincing Customers to Buy

Your free samples should be your “hard sell.” Don’t try to persuade attendees to buy your services or products by pressuring them into taking another sample or deciding if they will make a purchase at your trade show booth. Instead, take this time to get the attendee’s contact information and send a follow-up survey to see how he/she enjoyed the sample. At that point you can casually mention that there is a variety of products ready for purchase.

Spreading the Word

After you give out free samples, encourage attendees to spread the word about your services and products. This is an important part of trade show planning since it helps you get the word out to people who weren’t able to attend the trade show. In addition to giving out samples, you can encourage attendees to take pictures with their samples at your booth or showcase the samples on social media, which will help you reach thousands of possible leads quickly and efficiently.

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