Archive for August, 2017

5 questions your staff should always know the answer to

The staff members who accompany you to your exhibition should be an extension of you and your company. Therefore, they should be able to answer any questions that may come their way. The truth is attendees who are interested in your company will have questions before they decide to become part of your potential clientele. Keeping that in mind, it is important to note that while training your exhibition-design display staff members on proper trade-show behavior, they should be able to confidently answer these questions, which are the most frequently asked.

What exactly do you do?
Many attendees will ask this question in the hope of getting to know the company better. Your employees should be able to answer this question instantly. They should have a memorized summary of what the company does. However, the employee should not sound robotic when sharing this information. Instead, he or she should appear friendly and well-informed.

What makes your company or products different?
Individuals who are interested in your products or services will ask this question in several different ways. The idea is they want to know why they should choose YOU over the various other companies at the trade show. This is the time to pitch your company to the attendee. They want you to sell them your company and really make them understand why you are the better option. You want to share your goals and tell about the accolades received while involving the attendee in the next steps of your company.

How can your products benefit me?
Again, this is a pitch-selling question. When you hear this question, you want to be clear and informative on what your products can do for the attendees. The idea is to sell them on the concept that your products will make their lives better in one way or another. If you have a product demo, this is the time to show it. Letting the attendee see exactly how the product works will help give him or her a better idea of how your products will benefit him or her at home.

What is the growth of this company?
Many attendees want to know how well the company is growing and has been growing over time in order to assess in what they are investing. Although this question may not always be the very first and most frequently asked question, you should know the answer. The idea is to guide the attendees into knowing that investing in your company by becoming part of your regular customer base will be beneficial to them. Be friendly and personable when sharing what the growth of your company is so more attendees will want to be a part of your growing process.

Where do I sign up?
Once you hear this question, it means you have done an excellent job at pitching your brand and ideas. Have an easy sign-up sheet or digital forum for them to sign up. The easier it is for them to provide their information, the better.

Are trade show counters and workstations necessary?

If you have ever been to a trade show as an attendee, rather than an exhibitor of a brand, you may have noticed that some trade-show booths have counters and workstations and others do not. During your exhibit preparation, you may wonder if having these furniture additions will make a difference in how your brand is displayed.

The answer is yes and no. Having counters and workstations as part of your exhibition-display design will not make a huge impact on how well your brand is received. They may make your custom exhibition booth rental give the impression of being put together and proper. Here is how you can decide if having trade show counters and workstations are necessary for your display.

Storage Capacity
Storage capacity is one of the main reasons why you may want to consider having counters in your trade-show exhibit. Not everyone can afford a huge trade-show exhibit. However, every exhibit can make use of having extra storage space. That is when trade-show counters come in handy.

They are not only convenient, but they can make a huge difference in the number of items your booth can hold, even if you have aa modest or small exhibit. When considering counters, keep in mind the space that you need and how they will look in your booth. The idea is to make them appear as seamless as possible.

Just like counters, workstations are excellent at helping to display products and/or creating extra storage space when needed. Not only that, but they give the attendees who are viewing your custom trade-show exhibit the ability to touch the products they are interested in.

In our opinion, if the potential customer can touch the product, he or she is twice as likely to purchase it. It provides an aesthetically pleasing way to organize all the things you need in your custom trade-show booth.

Reception Counters
If you want to take your trade-show booth design a step further, consider adding a reception counter. This is an excellent idea if you have a larger trade-show exhibition because many attendees can get lost or even confused when entering a different booth. The great part about having a reception counter is you will be able to have someone greet everyone who walks in and guide him or her towards your products and services.

There is also storage space on top of a reception counter, which allows you to display flyers, brochures or any other kind of informative pamphlet that would help inform attendees about your brand. Reception counters can be customized to fit almost any exhibit. As stated before, the idea is to create a seamless addition to your current custom trade-show exhibit.

To conclude, even if you have trade-show counters and workstations, they will not necessarily make a big impact in the way your brand is welcomed. But, having them as part of your trade-show booth will make you feel and appear more organized and professional.

How to cut your trade show costs in half

There is no question that trade show events are expensive. There are many different components that go into putting a trade show together: Getting the proper exhibition display design, putting together a team that will be able to convey what you want to share with your potential customers, and, let’s not forget, getting a dismantling company that will help you put everything together.

Although these are essentials, they will cost money that may be a little bit beyond your budget. There are ways you can cut down on your trade-show cost without losing the essentials that you need. Here are a few ways you can cut your trade show costs in half.

Purchase Used Trade Show Booths
Experts have noted that when you purchase a used trade-show display booth, you will be able to save 50 to 75 percent of the cost of creating a trade show booth from scratch. Even if you change the graphics and refresh the appearance of the exhibit, you will still be saving a lot of money.

Shop Numerous Different Materials
When working with your exhibition-stand builders, ask them to price the cost of the material that you are interested in. The idea behind this is many materials can be imitated at a better cost. Shopping for different materials and price matching them can help cut down on the cost of creating your trade-show booth.

Book in Advance
If you are traveling to your next trade show event, you will want to book your flight, hotel, and transportation as far in advance as you possibly can. Booking your essentials ahead of time works in your favor in two ways. It allows you to calmly price match everything before you commit, and it gives you the ability to make any necessary changes that need to be made with enough time to make them.

Ask for Discounts
Don’t be afraid to ask for a discount anywhere you go. Many flights and hotels offer discounts when there is a group of individuals attending.

Have a Smaller Team
Having a smaller team is not a bad idea when you are traveling some distance to an exhibit. The smaller the team, the less space you will need to rent. You also will not need to book as many flights or hotel rooms. This, in return, will allow you to save money along the way.

Keep it Simple
When designing your custom trade-show booth, do your best to keep it as simple as possible. The more things you add, the more expensive it will be. Therefore, keeping it simple and to the point is the best way to ensure your booth is cost-effective. Do not be afraid of simplifying your exhibition design display. Although it may be simple, it does not need to be boring. Adding splashes of color will help make your booth simple yet appealing.

Cutting your trade-show cost in half does not mean you will be missing out on any essentials. It means you will make better use of your budget.

Graphic design errors you could be making at your exhibit

Exhibit graphics are an excellent way of getting your message across without having to say a word. However, there are many times when trade-show attendees tend to use too many graphics or don’t have them in areas where they could be extremely beneficial for the company. There are multiple graphic design errors that you could be making on your exhibition display design that could be pushing attendees away from your booth instead of inviting them in.

Here are the most common graphic design errors you could be making and may not even realize it.

Creating a Bigger Than Life Brochure
When you are creating your exhibition booth rental, you may want to go as big as possible. You may take your usual brochures and make them life-size. While this could potentially be a good idea, there are a few conflicts with it. One is that a large brochure could appear cluttered and packed with too much information. If that is the case, attendees will not want to stop and read the information that is provided in the brochure. They may choose to walk past your entire exhibit.

Low-Resolution Images
The bigger the image, the higher the resolution will have to be. This is something you need to consider when you are enlarging an image. If you enlarge a low-resolution image, will have blurry, fuzzy images that are difficult to read or understand. Not only that, but they are not appealing to the eye.

Indulging on Multiple Fonts
Over cluttering your graphic designs is another mistake you could be making. Legibility is key. You want the attendees to know exactly what you are trying to convey, and if there are several different fonts on a display, this could create a clutter of words that are difficult to read. The ideal amount of fonts per graphic design is two.

On that same note, all the fonts used should be clean, crisp and easy to read. Stay away from the swirl fonts, they may look fun and appealing, but they can be difficult to read.

Going Small
When you are choosing the size of the words to go on your graphic displays, it is important that you do not go small. Even when you want to add small blurbs or descriptions, you do not want to go small because you want your message to be read from a distance. Instead, consider key words that are in a large font instead of multiple sentences that are in small one.

Color is very important in all aspects of your exhibition display design. Therefore, when choosing colors for your font, you want bold and bright. Stay away from colors that will blend into your backdrop because this will cause a mixture of color instead of a bold appearance.

Not Being Professional
Always remember that every piece that goes into your custom trade-show booth is a representation of your brand. Therefore, your graphic designs should always be as professional as possible. In fact, they should appear just like your team: friendly, approachable and professional.

Questions to ask a trade show designer before selecting one

Planning your next upcoming trade show can be pretty stressful. In fact, it can be extremely stressful once you take into consideration all the things that need to be done in order to have a successful exhibition. One of the very first things you will have to consider is the design of your custom trade-show display.

Your display is the very first thing attendees will come across. As a result, you will want to make the best first impression you possibly can. In order to do that, you will want to create a custom trade-show booth that showcases your brand in the best possible light. You want to create an experience for the attendees who stop by your booth. To do that, you will need to hire a trade-show designer. To adequately find the best exhibition stand builders, you should ask them the following questions.

How will you bring my ideas to life?

The idea you have for your trade-show exhibit may need more components than you think. With that being said, you want to ask your prospective trade-show designer how exactly he or she plans to bring your idea to life. Doing so will help you determine how good his or her ideas are when it comes to helping you to not only create the booth you have always wanted but also help see if he or she is willing to stick to your budget.

How much will my trade-show idea really cost?

One of the easiest ways to burn through your budget is to create an elaborate trade-show exhibition booth. The reason is many trade-show builders do not fully disclose all the hidden fees they will charge. Therefore, you want to truly ask the right questions. Keep in mind you want to ensure they go into detail and break down every single fee that will be charged to bring your idea to life.

What is the average time frame for my booth to be completed?

Custom booths take time, and you want to make sure your booth builder will be able to complete the job before you’re due to exhibit your brand. You want your booth to be available to you at least a month before the trade-show exhibition. This will give you enough time for you to make any last-minute adjustments that may be needed.

How aware are you of the rules and regulations of the trade-show event?

Your designer should be well aware of any rules and regulations that are part of the trade-show event at which you will be exhibiting. This will save you hours of headaches that may come along if any of the rules are broken.

Asking these questions will help guide you towards the best trade-show builder. Keep in mind, however, that finding the best builder for your ideas may not be the easiest thing to do. Once you do, though, he or she will be able to help you bring your company’s ideas to life.