Archive for September, 2017

Low-Cost Ways to Improve Your Next Exhibit

Once you decide to attend a trade show, you’ll need to know exactly what it takes for your company to be successful at this marketing event. Fortunately, making a great impression doesn’t have to cost a fortune. Here are some trade show ideas you can take advantage of during the preparation process.

Plan Your Day

Plan all the details of the trade show exhibit to make sure that you save money on the marketing event overall. Staff the booth with team members who are the most qualified to talk about your services and products, and choose individuals who are friendly and outgoing. Schedule the times when everyone will take breaks. If there is a feature of your exhibit that you want to showcase at a certain time, such as a raffle or demo, make sure this is on the schedule as well. This will improve the efficiency of your exhibit and will help you improve your trade show experience overall.

Get a New Table Throw

One of the simplest trade show ideas for improving your exhibit is purchasing a new table throw. This item can make a huge difference in the overall look of your display and could make your products and services seem more refined and professional. If your logo or marketing materials have more than one main color, simply use the color that you didn’t use for your previous table throw so that you won’t have to change all of your other marketing materials.


While this is not one of the trade show ideas that improves your exhibit aesthetically, it can improve your display in terms of helping you to market to more customers. Make sure that the footage includes attendees getting a live demo of your products and commenting on how much they enjoyed visiting your booth. Make sure that the livestreaming video is available on all your social media outlets so that people who aren’t able to attend the show can still see what you have to offer.


Lighting doesn’t have to be expensive, and it can do wonders when it comes to showcasing the best parts of your trade show exhibit. Use accent lighting to bring attention to your smaller merchandise. Use larger lights to showcase your trade show signage. You can also use colored lights that coordinate with the colors of your logo and marketing materials to make your trade show booth appear more polished.


Finally, you may not have to spend any money to add a technological aspect to your next trade show. Include a tablet or laptop at the trade show exhibit so that attendees can watch a virtual product demo or input their contact information to be added to your marketing list. You can also use these devices to take pictures with attendees and post them on your social media pages. This is a cost-effective way to bring more attention to your company in a way that is fun and engaging, and you can use devices that you already have at the office to make it happen.

4 Reasons You Should Not Attend All Trade Shows

Trade shows are a wonderful way to market your products and services to potential customers. The events are also helpful in finding other businesses that you may want to partner with. However, it’s not necessary for you to attend all trade shows. Here are a few reasons why all trade shows may not be for you.


The location of the trade show could determine whether or not you need to attend. If all the most lucrative trade shows for your industry are out of town, plan carefully to ensure that you’re going to the events that will benefit you the most. When you’re going out of town, you have to come up with practical ways to ship your trade show exhibits, and you’ll also need to come up with hotel accommodations for yourself and your team members. This can be expensive, so every trade show should be well thought out.


If the trade show you’re thinking of attending doesn’t have enough space for your trade show exhibit, it may be best to not go. This is especially the case if every part of your exhibit serves a specific marketing purpose or if your booth decorations all fit together to create a complete look. If you won’t have the space to showcase your business in the best possible light, it’s best to not attend.


If you haven’t been able to confirm that people coming to the trade show will be interested in what you have to offer, you probably shouldn’t attend. You don’t want your trade show exhibits to be lost on people who can’t appreciate them. If the trade show you’re considering isn’t known for having great attendance, don’t attend unless you know for sure that the majority of the people coming want to know more about your products and services.

Type of Show

If your business doesn’t need to participate in wholesale trade show events, you’ll need to think long and hard before attending one. Do you want customers to purchase items directly from the show, or are you just attending the trade show to gather leads so that you can continue marketing when the trade show is over? Wholesale trade show events may be beneficial when you have a lot of product to sell or if you’ve already marketed for the event, but think about the habits of your customers and the promotion strategies that work best for you before you decide to attend.

Running Your Business

Finally, if attending trade shows and putting together trade show exhibits take too much time away from your valued customers, you may need to reduce the number of trade shows you attend. After all, you have to find a balance between gaining new clients and making sure the customers you’ve already gained feel valued and appreciated.

What You Should Know as an Exhibit Attendee

One of the best ways to figure out what you should do at the next trade show you’re a part of is to go to a few marketing events as an attendee. You may even want to attend a trade show with some of your employees to get varying outlooks on how your next trade show can bring in a significant volume of customers. This will give you a customer’s perspective and could help you get the tactics you need to successfully promote your business the next time you set up your trade show exhibits.

Be Willing to Learn

When you go to trade show exhibits, always be willing to learn. Observe everything around you to make sure that the marketing messaging and materials are consistent. Look at the quality of the booth materials, and be sure to ask questions about the company’s philosophy and products. Visit businesses that you’re actually interested in so that you can observe the marketing tools that truly work with attendees.

Look for Professionalism

One of the best trade show ideas you can emulate after being an attendee is making sure that you’re as professional as possible when you’re dealing with potential customers. When you ask questions, make sure the employees you’re interacting with are knowledgeable about the product or know how to connect you with someone who can help. Employees should also be friendly and engaging, and shouldn’t appear as though they want to hurry you along just to be able to talk to as many people as possible.

Think About What Stands Out

Pay attention to the trade show ideas other companies use to attract attendees. Are they outlandish? Do they appeal to the emotions? Are they practical and straightforward? Check to see if the marketing method matches with the company’s “personality,” and take notes on how you can use this concept for your business. If you have attractive signage or a team of employees who are especially friendly and knowledgeable, use these factors to your advantage. If you have graphic art that is the main feature of your trade show display, make sure this is the first thing customers see. When you notice what stands out in other trade show booths, you can make the necessary adjustments to your own exhibit.

Leave the Right Info with the Right People

Even if a booth has great trade show ideas, you shouldn’t leave your contact information with a business you know you’re not going to patronize. You certainly wouldn’t want attendees wasting your time in this way, so consider this when you go to a trade show as a customer. It’s also a good idea to see the collection methods that other companies use so you can figure out which ones will be most effective for your business.

You can gather some very useful information at trade show exhibits when you attend as a customer. Take this information back to your team to help you come up with ways that you can make your next trade show experience one that brings in customers and boosts the reputation of your company.

7 Common Trade Show Myths

When you’re coming up with trade show ideas for your next event, it’s important to be aware of the misconceptions that are associated with trade shows. This will help you to come up with effective trade show ideas, and will keep you from making some of the marketing and organization mistakes that some companies make the first few times they attend trade shows. Here are a few myths that need to be dispelled.

Anyone Can Work the Trade Show Booth

Don’t assume that just because your team members work in the office and are familiar with your products and services that any of them can work your trade show exhibit. Select team members who are both knowledgeable and friendly. Choose individuals who don’t mind talking to strangers or engaging with attendees who may have a lot of questions. You want to make sure that the face-to-face interaction that attendees receive from your company is top-notch so that they will patronize your business in the future

Trade Show Marketing is the Same as “Regular” Marketing

When you advertise for your trade show, you need to display your trade show exhibit in the marketing and let customers know what they can expect when they attend the event. This is not the same as marketing your business in general. Make sure your trade show promos are as specific as possible.

Trade Shows Are a Huge Party

While the trade show exhibit can be a great way to show off your creativity and have fun with attendees, there’s a lot that goes into the planning process to make sure that your marketing efforts are worthwhile. Take the event seriously by putting time into your marketing materials and trade show booth to make sure that you get the results you want.

You Can’t Get Reliable Leads

The people who visit your trade show exhibit can turn into qualified leads if you know how to promote your business well. Make sure that you are attracting people who are actually interested in your products and services. Come up with a method for leads that is effective, such as a raffle, since it may require attendees to visit your booth several times during the trade show.

Trade Shows Are a Waste of Time

Trade shows can work well when it comes to bringing in new customers. The key is to make sure that you’re targeting the right people in order to make the trade show a success for your business.

Virtual Trade Shows Are Better

Even though technological advances are taking over many aspects of business, it’s important to remember that there is still value in talking to customers in person. While you may livestream your trade show experience for customers who can’t be present, you should still make sure that your personal interactions with clients are warm, friendly, and informative. Virtual trade shows can’t provide you with that, so don’t completely go the virtual route just yet.

All Trade Shows Are the Same

Finally, get rid of the myth that all trade shows are the same. Yes, the setups and formats may be similar, but there’s a good chance that you’ll meet different types of attendees each time you work a trade show. Treat each experience differently, and come up with trade show ideas that will appeal to a large audience so that you can come home with qualified leads that will help your business grow.

3 Basic Trade Show Marketing Tips You May Not Be Using

When it comes to marketing for your upcoming trade show, it’s important to make sure you get the message to as many people as possible. Local customers may want to attend to show their support, and there’s a good chance they’ll bring friends and business associates along with them. If you’re attending a national event, you’ll also want to appeal to potential customers in the city where the trade show will take place. Here are some trade show ideas that you may not have thought of when it comes to promotion that could make a big difference in the success of your next marketing event.

Word of Mouth

This is an old-fashioned form of marketing when it comes to trade show ideas. However, if you tell as many people as possible that you’ll be attending a trade show soon, the word could travel faster than you think. When you get into a casual conversation with other business associates or even with family members, mention the trade show and tell them to tell their friends and family as well.

Your Website

Another way to make sure that you’re marketing effectively is to post all the information about your upcoming trade show on your website. Be sure to include the dates and times, as well as the location of the event, so that interested customers and potential clients are informed. If you’ve attended trade shows in the past, you may also want to include pictures of your custom exhibit booths to give customers a feel for your creativity and professionalism. This marketing method will cost you little to nothing, and you can gauge the effectiveness by the amount of website traffic you get.

Social Media

Social media is a great way to make sure that you’re marketing your business and promoting the trade show at the same time. Include all the details about the trade show on your social media pages, and encourage your followers to comment and let you know whether or not they will be attending. Social media is also a great place to post pictures of your custom exhibit booths so that followers will know what to expect to see when they get to the event. You can also livestream on your social media pages so that people who are not able to attend the trade show in person can still see what’s happening at the marketing event in real time.


Finally, don’t forget that mailers can also be an effective part of trade show planning. You can send mailers to customers who are already accustomed to getting marketing materials from you to let them know that you’ll be attending a trade show in their area soon. Or, you can send the message to people who will likely be interested in what you have to offer. In your mailer or newsletter, you can also offer incentives for those who come to your booth. These are simple and somewhat conventional methods, but they can create a bigger turnout for the trade show and help you to build your client base.