Activities to Consider for Every Trade Show Event

ADVERTISING
Giveaways
Lead tracking
Mailers
Membership/Sponsorship dues
On-site promotions
Pre-show customer/prospect calls
Pre-show mailing
Press release
Speaking opportunities
Sponsorship
Web advertising
Entertainment

BOOTH PREPARATION
Audio visual
Custom exhibit build
Exhibit rental
Furniture rental
Booth inbound transportation
Material handling
Pull/prep
Refurbishment/construction
Trade show space rental

LOGISTICS
Housing
Meals
Pre-show meeting
Taxi/parking/ground transport
Transportation from
Travel

SHOW MANAGEMENT
Booth catering
Phone/internet communications
Trade show team contact list
Staff selection
Staff training

SITE SUPERVISION
Order confirmations/track numbers
Porter services
Carpet
Coordinate deliveries
Displays
Electrical
Empty container storage
Exhibit installation
Floral
Install/dismantle
Labor
Security
Shipper/support contact list
Show management key contact list
Signage
Utilities

Post-Show Activity

MARKETING
Communicate w/guests
Enter booth guest data
Measure of ROI and ROO
Post-show mailing
Thank you email to participants

SITE SUPERVISION
Booth cleaning
Outbound transportation

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