Should You Attend an Outdoor Trade Show?

Trade shows are changing constantly, and there are several new marketing ideas that you and your team may want to explore when looking for innovative ways to promote your company. Outdoor trade shows could be an effective marketing tool, but it’s important to know which ones are for you, and how to prepare for them.


The location of the outdoor trade show can help you determine if you should attend. If the venue gives you enough room to display your products in a way that is appealing to customers, it’s a good idea to ensure your company is represented at the show. It’s also a good idea to make sure you have enough room to demonstrate your products so that you can make a great impression in a way that keeps everyone safe.


If you have products that require your trade show exhibit to be outside, attending an outdoor trade show is a good idea. If you’re selling products or services for customers who enjoy being outdoors, it’s likely best to demonstrate your products outside. This will give attendees a realistic view of what your products do and how customers can benefit from them. It’s also a good idea to show attendees how your outdoor products will function in various weather conditions to pique their interest and complete the sale.

Team Members

Make sure you have the right team members at your trade show booth. It takes a special type of knowledge and friendliness to make sure attendees know how your products work. Team members may also have to be especially patient when it comes to answering questions about your products. Even if you don’t have products that are specifically designed for the outdoors, you’ll need to have a reason for attending the show that will make sense to potential customers. Your team members should be able to explain this in a practical way. For instance, if you’re selling trail mix or foods that don’t require heating or preparation, your team members should be able to pitch these to attendees who enjoy working out outdoors or frequently go on camping trips. Remember the right team members make a huge difference in the way your company is viewed.

Past Experiences

If you’ve attended an outdoor trade show in the past and have experienced success, there’s a good chance you’ll get similar results again. Attendees may also be looking for your company at upcoming outdoor shows. If you meet their expectations, you could make more sales and establish more positive relationships with people who can give your business positive reviews.

It’s also best to make sure you’re prepared for the weather. Take large umbrellas with you in case of rain, and have a small but safe heating device nearby if the weather gets cool. You also want to ensure attendees are comfortable when visiting your trade show booth. While this is not directly related to your products, it shows potential customers you are prepared to present your products in the best way.

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