Is It Time to Change Your Trade Show Uniform?

What you wear to a trade show matters because it’s part of the first impression you give to attendees. Making sure your team members look their best each time you attend a trade show will increase the likelihood that people will take your products, services, and company seriously. Your uniform should also reflect the overall feel and philosophy of your business. Here are a few tips that should let you know when it’s time to change your uniform.


The color of your uniforms should reflect the colors in your company’s logo and marketing materials. If you use a very bright accent color, it is best to also use this as an accent color for your uniform. For instance, if you use an accent color in neon for your logo, have your team wear black shirts with the neon color in the logo. This balances the color and ensures that attendees aren’t looking at vivid shades for too long. A darker color combined with a bright shade can also give the impression that your company is fun and upbeat, but also has an air of professionalism and experience.


If your trade show uniforms are too casual, attendees may not take your business seriously. You want to appear approachable when people come to your trade show booth, but you don’t want to seem too laid-back. Make sure team members have clean and ironed polo or T-shirts, and make sure you have dressier versions of your uniform if the trade show calls for it.


When you and your team come up with trade show ideas for your next uniform, have a general fitting with your team members to make sure that everything fits properly. Uniforms that are too tight could give the wrong impression to attendees, and may cause people to see you as unprofessional. Tight clothing can also send the message that your team simply wants to create a distraction, depending on the type of trade show you’re attending. Clothing that is too large can make your team appear unkempt, which doesn’t give a good impression either, since some attendees may take this to mean that you’re not taking your business seriously.


Make sure that your team isn’t wearing too many accessories unless this is directly related to what you’re selling. If you’re selling software that is wearable, you can have team members wearing several variations of these items in order to perform product demos. If you’re actually selling jewelry, of course, it’s a good idea to have your team wear a few of the pieces so attendees can see how the jewelry actually looks when worn. However, too many personal accessories can come across as too casual and isn’t the first thing people think of when they think of a work uniform.

It’s also a good idea to wear comfortable closed-toe shoes during the trade show so you and your team members can easily demonstrate products and greet customers without having to focus on what you’re wearing.

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