Should You Play Music at Your Trade Show Booth?

There are several things you can do to make your trade show exhibit more attractive, and music is one of the most effective and attention-getting ways to make your company appear more interesting. Once you’ve decided that music will be part of your trade show display, there are a few more things to keep in mind to ensure music provides the desired results.

 

Volume

Consider the volume of the trade show music when you’re in the process of trade show planning. The music should be loud enough to get the attention of attendees as they walk by your booth, but not so loud that it’s too distracting. If the trade show has more of an upbeat feel, you may also want to ask a team member to stand in the front of the booth with a microphone, inviting attendees to come and check out what you have to offer. Keep in mind that even if you have professional products and engaging marketing materials, if you don’t effectively draw potential customers to your exhibit, you won’t be able to get your message across.

 

Type of Music

Think about the type of music you want to play as well. Just like the color schemes and logos that you use for your trade show exhibit, the type of music you choose will give attendees an impression of your company and its level of professionalism. If you want attendees to get the impression your company is refined and sophisticated, you can play classical or light jazz music at your booth. If your products are geared toward children and families, music that is upbeat and innocent in nature is likely the best choice. Music that has an intense feel to it, such as rock or hip-hop, may work well if you sell software or technology that is designed for creative entrepreneurs. Consider your audience and choose a “soundtrack” that will work well for bringing the marketing aspect of your business together.

 

Duration

Consider how long you want the music to play at your trade show booth. Do you want attendees to hear music coming from your booth for the duration of the trade show? Do you only want to play music during the times when you want attendees to come sign up for the raffle or when you want to pull the names of winners? Deciding the duration of the music should also depend on the type of trade show you’re attending and whether music is part of the overall environment so your exhibit will stand out in a good way.

 

Music Source

Finally, it should be convenient for you to turn your music on and off, and this will help you determine whether you should include music in your display for the trade show. Playing the music from a tablet or computer at your table is best in most cases since you can start and stop the music quickly or turn the volume down so that you can better hear attendee questions. Having a playlist that is energizing and makes the attendee more comfortable is also ideal if you want potential customers to fill out a survey or provide you with contact information that you can use after the trade show.

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