Archive for February, 2018

Tips for Downsizing Your Trade Show Booth

After you have attended a few trade shows, you may have noticed that your exhibit doesn’t have to be very large. You may have also observed that you don’t have to prepare as many marketing materials and that it is a hassle to disassemble and store all the parts of your trade show booth. Of course, a small exhibit also means that you won’t have to spend as much money putting on an attractive display or storing the materials. If you’ve decided to downsize, here are some things to keep in mind.

Narrow Your Supplies Down

Be sure to narrow down all the supplies you truly need when you are downsizing your trade show portable booths. Don’t eliminate the parts of the booth that are most noticeable or items that attract a lot of attendees to your exhibit. Get rid of items that are difficult to carry, or items that you’ve noticed don’t get as much attention as you would’ve hoped. Make sure that your trade show booth is both practical and visually appealing so that you can keep the right items while effectively downsizing.

Think About Your Goals

Give careful thought to the goals you want to accomplish with your trade show exhibit. Do you attend trade shows to make sure that more potential customers know about your products and services? Do you want to connect with established clients to increase brand recognition and motivate them to market for you through word of mouth? Are you looking to make sales when you attend trade shows? Answering these questions can help you figure out if you should have an exhibit that will reach your core audience primarily because of content, or if the size of your booth will affect the way people see your business. This way, if you need to downsize, you can do so in a way that helps you maintain the reputation of your company.

Get Storage Costs

If you must store your trade show booth materials in a location other than your office, you already know that storage can be expensive over time. Get an estimate of how much storage will cost if you downsize your exhibit and factor this into your overall trade show budget. This may help you to organize your funds so that you will have more money to attend out-of-town marketing events or add more necessary employees to your trade show team.

Before and After

Finally, get a clear picture of how your trade show exhibit will look after you downsize. You can do this by using computer software or by working with your team to take away certain items and photographing the booth to see how it will look after you have downsized. Once you have a clear idea of how you want the exhibit will come across to attendees, and you’re sure that your marketing message is clear, you can design your booth in a way that will continue bringing more positive buzz to your business, even in between trade shows.

3 Tips For Driving Your Tradeshow Exhibit Success

When you’re trying to draw traffic at a trade show exhibit, one of the most important things you can have is good momentum; actively keeping the interest going during the whole show. Sometimes you’ll see a company that will hire some sort of entertainment to draw attention to the booth. The problem there is that it often only works in short bursts, rather than continually bringing new attention to your exhibit. Here are some tips from your friends here at Exhibit Options on keeping the momentum through your whole show.

Clear Messaging

Because success at a trade show revolves around getting peoples’ attention, everyone’s attention is always being pulled in a new direction. So to cut through all the chaos and get your message out there, and keep it out there, it needs to be as clear and as powerful as possible. There are a few ways to do that, but among the most effective at a trade show is something brief. If your message is concise enough that attendees can absorb it quickly, even without having stopped at your booth, then it’s more likely to stick, and it’s also more likely to get dedicated attention from your target audience.

Personal Connections

The best way to connect with people is with other people. If you want your brand to be remembered, make sure that visitors associate it with your people in the best way possible. Your reps talking to and connecting with attendees will always have more impact than static displays, entertainment, swag or an audio-visual presentation.

Keep Up The Energy

Connecting with people requires a certain degree of liveliness, so make sure that you and your reps are prepared. This is especially important because of the exhausting nature of trade shows. You’ll be constantly going, but if you can keep up a high level of energy throughout, that will reflect positively on your brand and attract attendees.

Exhibit Options has over 15 years of experience creating tradeshow exhibits and displays. You can count on us to design, fabricate, and install a stellar booth for your business. We offer custom designs at the lowest prices around! When you choose Exhibit Options, we guarantee you will proudly stand apart from your competition. Contact us online or call us at 866-780-1555 today!

Branding Your Trade Show Exhibit

A relatable and attractive trade show exhibit is going to naturally attract anyone who passes by it – after all, trade shows are fantastic venues for increasing the visibility of your business and brand to like-minded business owners and customers. But how do you go about creating the perfect branding for your exhibit to help you capture those all-important network connections? It all starts with your positioning and your personality and carries through to your promotional items and sales employees.

Positioning and Personality

In your very first marketing meeting of your business, the first question you should ask is how you want to stand out from the background and differentiate yourself from the competition. What makes your product or service unique? Where do you competitors miss the mark with their services, and where can you fill in the gap? Another important fact to find out is your exact target demographic. By finding these qualities of your business early, you can transition these aspects into the presentation you offer at a trade show. The answers to these questions can even help determine the physical design of your presentation, including colors and text. Do you want to look “sleek and modern” for the latest-and-greatest look or “comfortable and sensible” for a more traditional feel?

Designing Your Exhibit

With this information in hand, now it’s time to design how your exhibit will look once assembled on the floor. Determine what exhibit size you’re looking for. Remember that bigger isn’t necessarily better, especially if you’re new to trade shows. Your booth should reflect the size and scope of your company, its product line, and the amount of connections you’re hoping to make during the show. Include your company logo and branding phrases into your exhibit graphics and place them tactically at eye level to make everything easy to read from top to bottom. Use your company colors to help brand your exhibit but be aware that your colors should reflect the personality of your brand (red can be active or threatening, and green can be environmentally-friendly or industrious).

As always, you can count on Exhibit Options to help you design and construct the perfect trade show exhibit for your business. If you need help applying any of the principles described, feel free to contact us. We’d love to help you today!

How to be Unforgettable at Trade Shows

Now that you and your team have decided to participate in a trade show, you’re likely coming up with ways that you can make a great impression and turn attendees into long-term clients. From the way your booth is designed to the way you interact with potential customers, here are some ways you can make your company unforgettable.

Color

The colors you use to decorate your trade show exhibit display make a huge difference in how noticeable your business is. Bright colors will get people’s attention quicker, but if you use too many vivid shades, it could be taxing on the eyes. Therefore, it’s best to use neon or bright hues as accent colors. Neutral colors are easier on the eyes. But, don’t overuse these shades since they could make your booth look sterile and uninviting. Neutral shades coupled with brighter colors create a feeling of balance and may cause attendees to view your company as trustworthy.

Hues, such as blue and brown, give the impression of stability and could send the message that you’re an expert in your field. Colors, such as yellow and orange, inspire and uplift the mood, and can also make a person feel hungry, so these hues are ideal if your company sells edible products. If you want your business to have a professional reputation that is elegant and refined, try using a metallic shade, such as bronze or gold, as a border or accent color.

 

Friendliness

You can also be unforgettable at the trade show by making sure you and your team members are especially friendly and engaging. Take the time to greet everyone who comes to your trade show booth and spend a minute or two asking them exactly what they’re looking for. Even if the attendee doesn’t readily leave his or her contact information or buy any products at the trade show, be sure to thank him or her for visiting your booth and remain consistent in your friendly and professional demeanor.

 

Knowledge

Part of effective trade show planning is having a thorough knowledge of your service or product. You and all your team members should know the history of your business and the ways your product has evolved over the years. Your team should also know how to answer attendees who have questions that you may not have an immediate solution for. Come up with a plan to get the answer to the attendee right away and make sure you’re not flustered or frustrated when an attendee has a question you can’t answer immediately.

 

Extra Features

Finally, make sure your trade show exhibit has features that are not common or expected. You can have a prize wheel that attendees can spin to win promotional items that will teach them more about your business. If you have a product you can demonstrate in real time, set up a smaller table so your team members can provide demos for attendees. Make sure the amenities of your booth are both professional and exciting and don’t forget to offer a few free items, such as food samples, to keep attendees interested in your business long after the trade show is over.

Tips for Video Demos at Trade Shows

A video demo can be a very effective tool for explaining your product and letting attendees hear the testimonies of satisfied customers. When you compose a professional and engaging video to display at trade shows, you’ll essentially allow your product to sell itself. You may not even have to say much, except to answer attendee questions in real time. A video demo also gives the impression your company is technologically advanced. If you’ve decided you want to add a video demo to your trade show exhibit this year, here are some tips you should keep in mind.

 

Quality

The quality of the video makes a huge difference in its effectiveness. If you’re showing a demonstration of the way your product or service works, you want each element of the video to be easy to see and follow. A high-quality video also shows you’ve put effort into the presentation and want to provide the best promotion possible to customers.

 

Length

Don’t make the video at your trade show booth too long. Remember you want to grab the attention of the attendee, but you don’t want him or her to get bored or feel as though he or she is “trapped” at your booth until the video is over. Cover all your main points in a concise fashion and be sure to include all your contact information at the beginning and end of the video. This will give the attendee several ways to get in touch with you if he or she has questions about the demo. If you have time, you can also include a testimonial from a satisfied customer, or have one of your team members explain your product in a way that is easy to understand.

 

Display

Consider the display of your video presentation as well. Keep in mind that attendees will be attracted to what they see at your trade show booth, even before they get the chance to speak to you. Set up your tablet or computer at a separate smaller table next to the main booth, and cover the table with a cloth that matches your company’s logo or marketing materials. You can also include a small sign next to the monitor to encourage attendees to ask questions or voice their concerns after looking at the demo. This indicates that while you’ve prepared a professional presentation, you’re open to feedback and want to interact with potential customers. Don’t add too much clutter to the table where you’ve positioned the video display since this can be overwhelming on the eyes.

 

Familiarity

Finally, make sure that you’re very familiar with the video demo and all the products and services that your company offers. You should feel comfortable explaining product function to customers, and you should know how to recommend the ideal product for a customer based on his or her concerns. It’s also a good idea to get feedback on the video demo, so you’ll know which elements to include or eliminate next time you present the information at a trade show.