How to Answer Attendee Questions

As you’re organizing your trade show display booth and including the right marketing materials to familiarize attendees with what you have to offer, it’s important to realize that those who come to your exhibit may still have several questions. This could be a good thing since it shows that the attendee is interested in your product or service and may end up making a purchase – if you can answer the questions correctly. Even though a series of questions may make you nervous, here are some tips to remember when attendees want to know more about what you have to offer.

Be Friendly

Make sure you’re friendly toward everyone who comes to visit your trade show booth. Extend your hand to welcome him or her to the table and explain what each of your marketing materials is. Ask attendees if they are looking for something specific and encourage potential customers to take their time and browse through what you have to offer. When you are friendly and welcoming, you’re more likely to turn attendees into customers.

Be Knowledgeable

You should also make sure you are very familiar with your product or services so you can answer attendee questions. Ensure your team members are also very well-versed in what you have to offer so potential customers can get the answers they need efficiently and promptly. The more knowledgeable you are about your business, the more likely you are to make a good impression. Being very familiar with your company can also give you the confidence you need to interact with customers in an informed and relaxed way.

Be Honest

Make sure you tell the truth when attendees have a question about the services or products you offer. If you’re still working to develop certain features or products, be truthful about this. Attendees will respect the fact you are honest and may be more likely to continue learning more about your company. If you don’t know the answer to a question, let the attendee know that you’ll get an answer or him or her. Again, being honest can boost your reputation, and it shows you’re always willing to grow and learn. Promising to get an answer to a customer’s question is also a great way to get the attendee’s contact information so you can follow up with him or her later.

Be Open

Finally, remember to be open to the people who visit your trade show exhibit and show an interest in what you’re offering. A combination of knowledge and friendliness can help to draw attendees in and show them why they need to become customers. However, you should also be open to feedback and questions that could make your business better. This actually shows that you have confidence in your company, but you’re open to finding ways to make your business better. Being willing to make to improvements also signifies that you’re open to providing great customer service, and this is always appealing to a trade show attendee who is looking to become a long-term customer of a reputable company.

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