Tips for Video Demos at Trade Shows

A video demo can be a very effective tool for explaining your product and letting attendees hear the testimonies of satisfied customers. When you compose a professional and engaging video to display at trade shows, you’ll essentially allow your product to sell itself. You may not even have to say much, except to answer attendee questions in real time. A video demo also gives the impression your company is technologically advanced. If you’ve decided you want to add a video demo to your trade show exhibit this year, here are some tips you should keep in mind.

 

Quality

The quality of the video makes a huge difference in its effectiveness. If you’re showing a demonstration of the way your product or service works, you want each element of the video to be easy to see and follow. A high-quality video also shows you’ve put effort into the presentation and want to provide the best promotion possible to customers.

 

Length

Don’t make the video at your trade show booth too long. Remember you want to grab the attention of the attendee, but you don’t want him or her to get bored or feel as though he or she is “trapped” at your booth until the video is over. Cover all your main points in a concise fashion and be sure to include all your contact information at the beginning and end of the video. This will give the attendee several ways to get in touch with you if he or she has questions about the demo. If you have time, you can also include a testimonial from a satisfied customer, or have one of your team members explain your product in a way that is easy to understand.

 

Display

Consider the display of your video presentation as well. Keep in mind that attendees will be attracted to what they see at your trade show booth, even before they get the chance to speak to you. Set up your tablet or computer at a separate smaller table next to the main booth, and cover the table with a cloth that matches your company’s logo or marketing materials. You can also include a small sign next to the monitor to encourage attendees to ask questions or voice their concerns after looking at the demo. This indicates that while you’ve prepared a professional presentation, you’re open to feedback and want to interact with potential customers. Don’t add too much clutter to the table where you’ve positioned the video display since this can be overwhelming on the eyes.

 

Familiarity

Finally, make sure that you’re very familiar with the video demo and all the products and services that your company offers. You should feel comfortable explaining product function to customers, and you should know how to recommend the ideal product for a customer based on his or her concerns. It’s also a good idea to get feedback on the video demo, so you’ll know which elements to include or eliminate next time you present the information at a trade show.

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