Archive for April, 2018

Does Your Trade Show Booth Need Music?

Which Team Members Should Attend Out-of-Town Trade Shows?

As your team gathers to put together trade show ideas that will make your next marketing event successful, you’ll likely be putting a plan together for trade show travel. You’ll need to know which hotels are best for accommodations, and how far those hotels are from the trade show site. You should also get information about additional networking or social events that will help you to make a great impression. Of course, you’ll also need to decide which team members will attend your out-of-town trade show. Here are some factors to consider that will help you narrow down your choices.

Personality

Think about the personalities of your team members before you decide who will be at your trade show booth. Employees who are naturally friendly and don’t mind talking to others are ideal choices for trade shows, especially if you’re going out of town and likely won’t be familiar with many of the businesses and individuals there. It’s also best to choose team members who are well-versed in certain areas of your company so they will feel especially comfortable talking to attendees about the benefits of your services and products.

Distance

The team members who will attend the trade show may depend on how far the trade show is from your home office. If you have employees who need to be close to home to care for small children or ailing family members, keep this in mind before you make your selection. If you took certain employees with you the last time you attended a trade show out of town, consider taking new employees this time. This is often a good idea if you have a small staff and everyone is equally familiar with your marketing message.

Duration

Think about how long you’ll be out of town when you’re organizing your trade show exhibit. If the trade show is a one-day event, you can bring your top team members, since they won’t have to miss too many days tending to customers in the main office. On the other hand, your best team members may be your top pick if the trade show will last a few days since you want to make a great impression at the event and ensure attendees are getting accurate information about your company. If you must stay a few nights in the city where the trade show will take place, you should also take team members who get along, since they will either must share hotel rooms or be lodging in close proximity to each other.

Experience

Finally, think about the experience each team member brings to the table. Employees who have been with your company for the longest amount of time will likely be more experienced and at ease when talking to attendees about the history of your business and your overall mission. Team members who are both accurate and articulate in the information they provide will give your company a great impression and this could lead to future long-term sales for your business.

The Effectiveness of a Trade Show Mascot

There’s a lot that goes into trade show preparation. So, it only stands to reason the more shows you attend, the more you’ll be thinking about ways to make your trade show booth more appealing and your products and services especially attractive to customers. One of the ideas you may be considering is a trade show mascot. But, how necessary is this for your business? Here are some factors to keep in mind before your next marketing event.

Type of Trade Show

A conservative trade show usually means a mascot isn’t a good idea. The attendees at the trade show may not take your business seriously if you have a team member dressed as a cartoon version of your product or a character your company has created. Remember, you want the feedback from the trade show to be as positive as possible, and word of mouth could send the message your company is too playful. However, if you’re at a large show where companies are taking very creative measures to attract people to their booths, there’s a good chance you should come up with trade show ideas that make your mascot effectively noticeable.

Company Reputation

People automatically think about fun and excitement when they see a mascot, which is the reason that professional sports teams have them. You want people to feel your company is professional but that you still have a friendly and relatable side. Of course, a mascot is a great way to get a lot of attention at trade shows. So, if this is the type of attention you want to attract at marketing events, then a mascot is a great choice. If you have a more conservative reputation at the trade show, a mascot that is a bit more understated, such as a team member dressed in a T-shirt or polo shirt where your logo can clearly be seen, can serve as the spokesperson for the company and answer questions about the history and mission of your business, as well as the quality of your products.

Available Space

If you’re setting your trade show exhibit up in a space that is small, or you must compete with several other booths for the attention of attendees, a mascot could be a practical idea. If one of your team members is dressed up as the mascot, he/she can walk around the trade show space and interact with attendees to encourage them to come to your trade show booth. Of course, if your company logo is evident on the mascot or your team member is dressed like the mascot that attendees recognize, it may be easier to convince attendees to come to your table, even if the trade show venue is significantly large.

Lasting Impression

Finally, think about the impression that having a mascot will leave on attendees and businesses you may want to partner with in the future. If a mascot will show you’re a fun and upbeat company that has confidence in the products you have to offer, then asking a team member to serve as a trade show mascot will likely be a good idea. You may also want to consider letting the mascot hand out your marketing materials or free samples. This will deepen the branding impression of your business and increase the chances people will remember you from the trade show when they need the services and products you provide.

How to Get the Best Trade Show Spot for Your Exhibit

How to Get the Best Trade Show Spot for Your Exhibit

Everyone knows that the greatest challenge of making a trade show appearance is standing out. There exists a lot of advice on how to do that, some of which we’ve shared here. But there’s another aspect of tradeshow success that has nothing to do with your product or your presentation. That’s what they call “location.” Where your booth is situated on the show room floor can have as big an impact as anything else. Your Exhibit Options team is here to help with some insight on the best spots for a booth.

Favor the Entrances

There are several reasons to try to secure a spot near the entrance of the show room. One of the primary reasons is that attendees are usually at their most fresh and engaged right as they enter the show room. And because it is the entrance, it will experience the maximum amount of traffic when the floor opens. It also places you and your brand first in visibility.

Corners & Intersections

Another area that sees plenty of traffic and attention are corners and intersections. At such spots you can take advantage of traffic from multiple directions. It’s a good idea to prepare a booth that faces both sides if you reserve a corner spot.

Near Other Large Attractions

If the show will have any major exhibits, it’s always a good idea to set up near them, as they will attract plenty of attention. Sponsors of the show can also be good candidates to set up next to. The only instances where you should avoid this strategy are if those exhibits are competitors of yours.

Convenient Locations

Another great way to attract audiences is to setup near areas of convenience to attendees, like bathrooms or areas with food, making your own booth a convenient stop along the way while they’re leaving, or waiting.

The Exhibit Options team offers these tips and more for anyone trying to make their mark at an exhibit show. We can help you design and implement any exhibit that you would like, and with the right placement, you’re sure to attract all the traffic you could hope for! Contact us today to get started.

Product Demo Tips for Trade Shows

Product demos are an effective way to inform attendees about the products and services you’re bringing to trade shows. When a demo goes well, it can deepen the impression of your business, which often turns attendees into long-term customers. If you’re thinking about having a live demo at your next trade show, keep these tips in mind to make sure the demo is a success.

Draw Attendees In

Before attendees even get to the trade show, they need to know that what you have to offer is interesting or practical. You can do this by positioning a spotlight around the demo area or using signage that encourages attendees to stop by your trade show table and find out more about what you have to offer. It’s also a good idea to make sure the rest of your trade show exhibit is colorful and professional, so you can give attendees a great impression about your company before you even get a chance to speak with potential customers and explain the nature of your business.

Bring Your Best

Make sure you bring your best products and showcase your top services at the trade show. This will make the demo go much smoother and will increase your confidence in the information you’re passing on to attendees. If you have a product that has gained popularity before the trade show, this is likely the best item to demo at the trade show. You may also choose to debut a new product or service at the trade show to get feedback from attendees that will help you in your future marketing efforts.

Don’t Forget Rehearsal

It’s very important you practice your product demos before you get to the trade show booth. You need to know what to say and be prepared for any questions attendees may have. Rehearsals will also give you the confidence you need since you’ll be familiar with the product, and you and your team members can take turns being the customer to become more comfortable with speaking in front of small crowds. Practicing ahead of time will also let you know if you should include more information or take out details that aren’t interesting or informative when it comes to your promotion efforts. If you’ll be giving out promo items attendees can test right away, such as food samples or electronics that can be used immediately, use the products in your office with your team members before the trade show to see whether you should make improvements before the show.

Ask for Feedback

Finally, don’t forget to ask for feedback from attendees. You can have a tablet or mobile device at the demo table where attendees can take a survey to let you know which parts of the demo worked well and which need work. Or, you can encourage attendees to give you their e-mail addresses, so you can contact them after the trade show to ask how the demo went. The responses you receive will let you know how to organize your demos for upcoming trade shows, and this will hopefully help you to gain more long-term customers in the future.

How Long Should You Attend Local Trade Shows?

Trade shows are a great form of marketing and promotion, and you can make some great contacts there. After attendees visit your trade show exhibit, they may contact your business and purchase a product or service, which could lead to a long-term customer relationship. However, there comes a point where you can stop attending trade shows and find other ways to effectively market your business. When is that point? Here are some factors that can help you figure it out.

How Well Is Your Business Doing?

Think about your business revenue and the amount of paying customers who come to your business or visit your website on a weekly and/or monthly basis. Are you satisfied with the profit you’re making? Do you have enough money coming in to take care of operational expenses and still have funds left over? If you find you need to make more of a profit each month to keep your business afloat, it may be a good idea to go to local trade shows and appeal to more customers. This way, you can give your business more exposure without having to worry about travel expenses.

How Was Your Last Trade Show?

Consider the last time you went to a trade show. If the last show was recent, consider the way attendees responded to your trade show booth. Did your exhibit attract a lot of people? Were your marketing materials effective? How many of your customer interactions led to a sale either at the trade show or shortly after? If you haven’t gone to a trade show in quite some time, think about the reason(s) why. If you didn’t have a great turnout or spent more money than you made, it may be time to start finding other ways to promote your company.

How’s Your Business Budget?

Think about the money you must work with if you’re still considering attending trade shows. Can you afford to travel to a large trade show for your business, even if it’s hours away? If your trade show table needs to be updated, do you have the funds to use quality materials to make your exhibit more appealing to customers? If you must cut too many corners to attend a trade show, it may be time to sit this show out. If this is the case each time you hear about a trade show in your industry, this may be a sign marketing your business online or using your website for promotions could be a more practical way to appeal to potential and established customers.

How Was Your Recent Feedback?

Finally, think about the feedback you received from your last trade show. When attendees came to your trade show exhibit, did they comment on the design or the technological features you included in your display? Were attendees willing to provide their contact information after speaking with someone from your team for a few minutes? Did attendees talk about your trade show table on their social media accounts or communicate with you on social media after the trade show? If you got lots of positive feedback from a recent trade show, it could be worthwhile to attend a few more. If feedback was average or below average, it’s time to work with your team to find new marketing methods that will suit your business.