Archive for May, 2018

How to Thank Trade Show Attendees

When you attend a trade show that goes well, it’s a great idea to send tokens of your appreciation to your attendees. You can also express your gratitude before people leave your trade show booth. Of course, this is an ideal way to display customer service and to make a great impression on people who will soon become paying customers. Here are some ideas for saying thanks that could make your company especially memorable. You can also make larger baskets that are designated for attendees who make large purchases or have visited your trade show booth at more than one event.

Gift Baskets

A gift basket is a thoughtful way to show attendees appreciation for taking time to learn about your company or patronize your business. You can have the baskets displayed at your trade show exhibit, so you can pass them out to attendees as they leave the table. If you’re planning on making several baskets, they don’t have to be too large but should include the items you’re well–known for. A small thank you card included in the basket adds a nice personal touch that will boost brand recognition and make the gift more memorable.

E-mails

Once you get contact information from attendees, send a brief e-mail after the trade show to thank them for making a purchase or visiting your booth. Include your contact details so attendees can get in touch with you to ask further questions or buy a product or service. Be sure not to make the e-mail too “salesy,” and make it clear you appreciate the attendee taking the time to get to know a little more about your business.

Swag Bags

Swag bags in bright colors that feature your logo and contact information are also great thank you gifts for attendees. You can include samples of your products and even a few business cards or promo items from businesses you partner with to show attendees you believe in maintaining a sense of community. Remember to include practical items attendees can use regularly so they will be more likely to contact you when they need your services. Edible items that are best sellers at your business, as well as promo gifts, such as key chains and T-shirts, help to get your marketing message across without making attendees feel like they are obligated to purchase.

Discounts and Promotions

If you can offer free or reduced-price services or products to attendees, this will help you make a great impression and will show your gratitude for attendees who showed interest in your company. In your promo package, include a coupon with a discount code attendees can use online when they purchase from your website. It’s also a good idea to include a thank you card in the package along with a short summary of your business so attendees can get more information on your company that you may not have been able to relay at the trade show exhibit. An additional thank you e-mail once an attendee buys a service can also deepen the impression and increase the chances the attendee will become a long-term customer.

Avoid These Habits When Generating Leads

While you’re planning for your next trade show, you’ll need to come up with effective trade show ideas that will help you to generate leads. This helps to make trade show attendance worth your while since you’ll have contact information for people who are likely to become customers. Here are some habits you should avoid if you want to generate leads that will contribute to the future success of your company.

First, don’t start a conversation with an attendee without being clear who you’re speaking with. Ask the person for his or her name and the role he or she plays in his or her company, so you’ll know if you’re getting information for a lead or a business contact. If you’re talking to a customer, make sure you know whether the attendee is looking to make a purchase at the trade show, or wants to know more about your company before buying anything. This will keep you from sharing too much information at one time, just in case the attendee is from a competing company.

It’s also a good idea not to be careless about your body language when generating trade show leads. Your body language sends messages your words can’t. You want to make sure you’re welcoming and inviting at your trade show booth. Avoid crossing your arms or looking away when you’re talking to an attendee. If an attendee approaches you with a question or concern, don’t start moving toward the rest of your team members out of nervousness, since this could give the impression you’re not interested in engaging in conversation.

Make sure you don’t badmouth the competition when you’re at trade shows as well. This is unappealing to attendees and could make it appear your company’s team is immature or insecure about your products and services. Don’t talk about how inferior your competition is to make your business look good. Simply focus on your services and products and the benefits of them and choose team members who are thoroughly educated about your business to speak with attendees.

Giving away too many written marketing materials is another way to turn attendees of when you’re trying to attract leads. Don’t overwhelm your trade show table with pamphlets and white papers about your company. Choose a few marketing materials that will immediately get the attention of potential customers because of clever wording, detailed information, and colorful graphics. Give attendees just enough to make them want to learn more. Too many marketing materials can be expensive when you’re putting together a trade show budget, and people aren’t likely to keep all the materials after the trade show.

Finally, remember to use language attendees will understand. Don’t include too many technical terms in your explanation of services and products. This can come across as pretentious and may make attendees feel you’re hiding something and are using big words to sound more qualified than you are. While you may have to explain some terms, be sure to do this in a way that is both friendly and professional, so you can both get and maintain quality leads.