Trade Show Customs from Around the World

If you’ve been attending trade shows in your city or region for a while and want to see if there are opportunities for trade shows in other parts of the world, it is important to learn the customs of these countries first, as opposed to simply having an elaborate trade show exhibit. Learning the etiquette that is required to make a good impression on international attendees and businesspeople can help to increase your sales and make your company more reputable.


Scheduling Meetings


If you want to attend a trade show in Israel or the surrounding countries and connect with professionals who you want to possibly partner with, remember that meetings should be scheduled between Sunday and Thursday. It’s not common to do business on Fridays or Saturdays since these two days are considered the weekend, as opposed to Saturday and Sunday in the United States. Also, Friday is seen as a preparation day for the Sabbath (Saturday) since Israel is primarily a Jewish country.


Professional Demeanor


Remember that your body language and displays of courtesy are very important when you are interacting with trade show professionals from other countries. For instance, if you are invited to a dinner or lunch meeting in Denmark, it’s considered rude if you don’t finish all the food on your plate. And, if you’re in Russia and someone approaches your trade show booth, smiling too much could come across as being insincere. In the United States, we’re encouraged to smile more to show attendees that we are warm and welcoming.


Business Attire


It’s very important that you know how to dress when you go to trade shows. If you’re setting up a trade show booth in Canada, make sure that you and your team are wearing business suits. This may be a little dressier than if you were having a marketing event in the United States. The same is true if you’re attending trade shows in Brazil. Remember to be cordial and well-versed on your products and services so that attendees will walk away with valuable information and a positive viewpoint of your business.


Giving Out Business Cards


There are a few things to remember when it comes to giving out your business cards as well. When you’re in Canada, the United States, and Brazil, it’s acceptable to hand out business cards with one hand. The same is true in countries, such as Spain, Sweden, and the United Kingdom. However, if you’re in the Middle East, remember to give business cards with the right hand only in the United Arab Emirates, and to present cards carefully and, preferably, with both hands when in Israel.


Keeping these important tips in mind when you attend a trade show in another country can make a big difference in the way people see your company. This is also an effective way of exhibiting great customer service since people will know that you respect their customs, are open to learning new things, and are excited about having new experiences that will enhance your business.

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