The Age of Digitization and What That Means for You

The digital age and technology are a huge part of the way we do business these days, so you will need to figure out the ways to make these principles work for you. Offer services to your customers and make your trade show booth more exciting and interactive. By doing this, you will boost the chances that attendees will remember your company after leaving the trade show. Here are a few trade show additions that will show potential customers you’re aware of their digital needs.

 

Online Demos

A large screen with an online demo at the front of your trade show table will grab the attention of attendees right away. You can even make the demo interactive by programming it to prompt attendees to swipe to the next screen or press certain parts of the screen that make the demo animated. This will make your exhibit memorable and sends the message that you are up to date with technological trends.

 

Charging Station

A charging station is a great addition to your trade show exhibit since it is very convenient for attendees. Most people spend a great deal of time at trade shows and are likely taking pictures or recording videos on their phones. This takes up a lot of battery life, so if you offer a charging station, attendees can replenish the batteries on their mobile devices while you explain all the benefits of your products to them. You can also have tables set up at the charging station with short videos that explain the nature of your company and include all your contact information in case attendees want to get in touch with you after the show. It’s also a good idea to have chairs or a small couch at the charging station if space permits to make the area more comfortable for attendees.

 

Live streaming

Live streaming the action from your trade show booth is a great way to get people interested in your company, even if they are not able to attend the trade show. This feature also gives attendees who are present the ability to provide reviews on your products and services. When people hear from the attendees themselves about what you have to offer, they are more likely to get in touch with your company and inquire about becoming customers.

 

Social Media Interaction

Even before the trade show, you can get in touch with current and potential customers through social media. Announce that you will be attending the trade show and encourage people to come to your booth and check out what you have to offer. You can also ask your social media followers which features they’d like to see at future trade shows and ask them to rate your products and services. If you’ll be debuting a new product at the show, post a few teasers on your social media pages to build anticipation so that attendees will have something to look forward to when they come to your trade show exhibit.

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