Why Your Last Trade Show Wasn’t Successful

If you and your team have recently attended a trade show but didn’t get the results you wanted, there could be a number of reasons for this. It’s important to be prepared for a trade show in every way, and to be aware of the needs and preferences of your customers. Here are some of the reasons the trade show didn’t go as planned for you, as well as some solutions that you can incorporate into future trade show ideas.

Lack of Customer Service


When people come to your trade show and you’re not warm and friendly to them, this can give people a negative impression of your business. This may not be intentional, but you have to make sure that every member of your team is attentive and knowledgeable when it comes to dealing with customers. Everyone who comes to your trade show exhibit should feel as though they’ve learned something and could use what you have to offer. You should also make sure that every potential customer knows how to get in touch with you after the trade show, which means you should offer business cards that are expertly designed or create an exciting way for attendees to leave their contact information.


Unappealing Trade Show Booth


Your trade show booth should be colorful and visually appealing. Remember that the exhibit is the first thing people see when they’re learning about your company in a trade show environment. Use bright colors that will immediately attract the eyes and make sure that your signage is easy to read and looks professional. You should also add elements that attendees are sure to tell others about, such as a prize or raffle wheel or delicious edible promotional items.


Bland Promo Items


Marketing items that are practical and expertly made will help you to make a great impression after the trade show has ended. Put together marketing packages that include items that your customers need based on research you’ve conducted before the trade show. If you want to give useful or common items to attendees, be sure to use vivid colors and the most updated version of your logo. This boosts the chances that potential customers will remember your company weeks or months after the trade show is over. Items that are trendy and/or edible work well, too; for instance, a gift card for coffee at a local chain is ideal if the trade show is lengthy or will last more than one day. Also, a quality cell phone cover makes a great promo item because attendees will see the cover every day.


Attending the Wrong Show

Finally, make sure that you attend the right shows if you want things to go well. You should be going to shows that are for businesses in your industry, and the technology that you use for your trade show exhibit should be just as advanced as the technology of the other exhibits that are at the show. When you’re in the right place, you’re more likely to attract the right customers, which helps you to make the right connections for future sales.

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