Archive for July 10th, 2018

How Long Should You Stay at a Trade Show?

Whether it’s your first trade show or you’re well known in the trade show community, there are some tips to keep in mind that will ensure you’re making the right impact on attendees who will hopefully turn into customers. One of the things you should consider is how long you should stay at a trade show, and there are several factors that can help you make your decision.

Trade Show Location

Think about the location of the trade show when you’re trying to decide how long you and your team should stay. If the show is in your home city or region, you can stay a little shorter than you normally would because you may still have customers that need your assistance during trade show hours. You can also have a team member or two stay at the trade show booth while you head back to the office to conduct business. This shows attendees that your company is still thriving even though you’re doing promotion at a trade show. If the local show is one that you’ve been to before, staying for three or four hours may be ideal. Promote the fact that you’ll be at the show and the times that your trade show exhibit will be active, so attendees will know when to come meet you in person. However, if you’re attending a trade show that is out of town, it may be best to stay at the show for as long as you can. This will allow you to take advantage of networking activities that may not be available at local shows.

Trade Show Size

 

When you’re coming up with trade show ideas to help you determine how much time you should spend at the show, think about the size of the event. If yours will be one of the main trade show booths in your line of work, staying for the duration of the show (from morning until night) is a great way to attract new customers. However, if you want to appear exclusive, have more than one event to attend that day. If you want to attract customers by advertising the times that you’ll be at a trade show, cutting your time short at the trade show could be an effective marketing tactic. If the trade show is pretty large, stay as long as you can, and make sure your trade show booth is colorful and creative, so you can grab the attention of people who could become customers.

Exhibit Set Up/Breakdown

Finally, think about how long it will take for you to set up and break down your trade show exhibit. If you have to arrive at the venue an hour or so before the start of the show to set everything up and if you need to stay at the venue an hour or two after the show, you should make the most of your time by staying at the trade show for as long as you possibly can. If you’re out of town and the trade show lasts for more than one day, attend as many days as you can afford. If it’s easy to break your booth down and the trade show is local, staying for a few hours could help you make the right impact.