What to Say When You Visit Trade Show Booths

If your team has been attending a number of trade shows lately, you’ve likely gotten some practice with interacting with customers and providing valuable information about your business. However, it’s also a good idea to attend trade shows as a potential customer. This gives you an accurate idea of the trends that other businesses are following when it comes to promotion and consumer service. If you’ll be on the other side of the trade show booth soon, here are some things you should say and questions you should ask.

Get Product Information


Get accurate information about the product as soon as you get to the exhibit so that you can make the most of your time. Learn about the company’s newest or most popular product and ask if you can get additional literature or online information about the product. This allows you to make sure that every team member at the table knows the necessary information about what is being promoted at the trade show. Of course, if you get the right answers to these questions, you’ll know if you need to purchase the product for your business and you get an idea of how you should relate to customers the next time you’re exhibiting at a trade show.

Learn Company History


When you learn the history behind a company, you’ll be able to get a glimpse into the philosophy of the business and the care and concern that goes into creating the products and services that are being displayed. Of course, when you ask about the background information of the company, you can see whether the employees are well-versed about the business and can assist you with making a practical purchase.

Ask for Contact Information


The contact information for a company should be clearly displayed on or around the trade show table, but you should ask for ways to keep in touch with the business if you’re interested in becoming a customer. You know how positive this can be as a business owner, since it’s a sign that an attendee is interested in what you’re providing or knows someone who could benefit from being your customer. Ask the person at the trade show booth if there is a specific person you need to speak with when you’re ready to make your purchase as well. This will give you an idea of how much the company communicates and how the company works as a team, along with a glimpse into how organized the business is.

Know What You Need

Finally, you should know what you’re looking for when you get to a trade show exhibit. As a business owner, you know how frustrating it can be to meet the needs of a potential customer who isn’t sure which problem he or she wants you to solve. Have a game plan before you go into the trade show and know what type of products and services you’re looking for. Ask what the product does, how other customers have rated the product or service and how much the product or service will cost. This could be very helpful to the people behind the booth and make the customer service process more efficient.

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