General

Portable Presentation Displays For Trade Shows

Welcome to the trade show. Trade shows are a normal part of doing business in many industries. They are places where companies go and show off their goods and wares to the masses. You are probably one of the many groups of people that are going to be attending and that means you are going to need to step up your game and be sure that your presentation is top notch so as to attract as many people to your booth as possible. One of the many ways of doing is with pop up displays. These types of graphics displays are exceptionally portable making them easy to put up take down and transport when and where you want them. If you put them to good use they can really make a difference in a presentation and give it just that little bit extra that you might need for your booth.

There Are Many Pop Up Options Available

Some of the various types of these items can fold up into smaller more manageable bundles that maybe one or even two people can move around for you. They can small footprints and then open up into expansive presentations that show off all the things that you have on offer. Some of them are made from plastics or cloth and some of the more impressive ones are created from metals and magnets making them somewhat modular. They can be really small countertop pictures or large sweeping walls with massive and impressive graphical dioramas. Whatever you need, these materials can usually be made to fit any location. So many options are available and they are just an incredibly diverse group of marketing items.

Finding the Right Group to Help You Out

It can be hard setting up for trade shows and it can also be very time consuming. Using the right people to help you out can make a difference in this area. Many companies exist that not only help with set up and management but many also offer additional services such as the creation and design of graphics to be used in the popped up materials. They can also make sure your floorplan will be used to its maximum efficiency and effectiveness. The last thing you need before a long weekend at one of these events is to have a poor game plan going in. If you fail early then you entire time will be wasted. Better planning makes for a better event so make sure you get the right tools, help and set up or you might be wasting your time and efforts.

Tips for Creating a Winning Exhibit Design

Putting together an exhibit design that will capture the eye, entice people to stop by and chat and help your company generally get noticed is a big job indeed. If you’ve never put together the elements for a winning display, chances are a few tips are in order.

Relax! The process of creating a great exhibit design just takes some careful thought. If you work with a company that has in-house graphics services, they’ll take your ideas, work with you and bring them to life. So, your big task really lies in setting the direction and the tone. Once that’s done, you can let the pros do what they do best.

Here are some tips for getting started when an extraordinary design is required:

  • Get the nitpicky details out of the way – Before you or a fabrication company can get to work creating a great display, you’ll need to know a few details. Some of the items that matter the most include the size of the space you’ll be afforded, its height, access to electricity and the amount of available lighting. These factors can all play a role in helping you decide if a giant double deck display that really stands out makes sense or if you might be better off going with a sleeker, more scaled-back look.
  • The budget – This is a big issue that must be addressed before you try to work out an exhibit design. Don’t worry though – there are some rental options available for display trusses and other pieces of hardware that can keep your costs in check. Just know what you’re allowed to spend before you start designing and ordering.
  • The message – Before you can even begin to have the visuals designed for your display, you’ll need to settle on the message you want to convey. Consider such things as the product or service you want to promote, the image or tone you’d like used and the colors that are most appropriate. From there, you can work with a fabrication company’s designers to create the perfect visuals for your chosen display.

Creating a winning exhibit design just takes some thought and planning. With a little bit of time and some help from fabrication pros, anyone can create the perfect display.

Networking Tips for Your Next Trade Show

networkingSuccess doesn’t come easy anywhere – not even at a trade show where thousands of people are looking to buy the products they need. With so many direct and indirect competitors all around you, you have to work hard and work smart. Much of the ‘working smart’ involves networking, which is one of the most essential parts of doing any business.

Here are some networking tips for your next trade show:

1. Be proactive in approaching people:

When visitors come to your booth, don’t wait for them to speak to you. Be the first to connect. Approach them with a friendly and genuine smile and introduce yourself. Ask them what they are looking for and try to hold a conversation with them. Never give any of your visitors any reason to feel uncomfortable or awkward.

2. Be brief when introducing your product:

People do not have the patients for long descriptions; so be brief when introducing your products. In just a few sentences, tell your visitors what your company does and what products you sell. If they are interested and ask for more information, proceed to give the details. Do not take more time than necessary. If they get the feeling that you are trying a force your product on them, they may never return to your booth.

3. Exchange business cards:

Exchanging business cards is an important part of networking. But do not hand out your business card to whoever walks past your booth. Hold a conversation with your visitors first. If possible, get to know them personally and get them to know you personally. Before saying goodbye, give them your business card and ask them for their business card in return.

4. Participate in talk programs:

Every trade show has talk programs where exhibitors can talk about their products. Make it a point to participate in every talk program relevant to your line of business. When discussing your product, avoid technical jargons as much as you can since the audience can become bored easily. Make use of humor as much as you can to keep the audience interested. If you can make them laugh, they will make it a point to visit your booth before going home.

5. Use your off time to network:

All networking doesn’t have to be done at your booth; you can leave your booth and bring
people back to your booth. During your off time, go to the cafeteria or through the rows and try to draw strangers into a conversation. Do not talk about your product; instead, try to get to know them and their purpose of being there at the trade show. Once you get to know what they are looking for, ask them to come to your booth if they re a potential client.

Know Which Trade Shows are Right for Your Company with These Tips

infrastructure-optionsIn cities across North America, you can find at least one trade show going on almost everyday. With so many trade shows to choose from, it is not easy to find the one that that suits your company’s interests. If you choose the wrong one, you may end up wishing that you hadn’t even heard about it in the first place.

So, here are some trade show tips to help you choose the right trade show for your company:

  1. Determine the type of the trade show:

There are two types of trade shows: consumer shows and trade only shows. The former is suitable for companies that are looking to be where the consumers are and reach out directly to them. If you want to sell your products directly, then you should be in this type of trade show. The latter is suitable for companies that are trying to reach their customers through multiple channels. If you want to meet influencers and purchasers from different companies, then you should be in this type of show.

  1. Check the history of the trade show:

In the majority of cases, past performance is a reliable indicator of future performance. So, check the history of the trade show. Find out the date of inception, the number and types of shows they have done, the places (cities, states and countries) they organized the shows, and other relevant facts. While you should not actively seek to avoid new trade shows, you would be wise to choose one with a long history of successful shows.

  1. Get in touch with people who have exhibited in the past:

All trade show brochures and exhibition registration kits look impressive because they are designed to attract exhibitors. However, people who have exhibited in the past may have different ideas and they can give you valuable advice. Find one or more past exhibitors who have targeted the same audience as yours but who are not direct competitors and ask them what they thought of the trade show.

  1. Examine the Exhibitor’s Registration Kit:

Get the exhibitor’s registration kit and go through it to see if their goals match with your goals. Find the average number of attendees in their past shows and then calculate the number of prospective customers and leads according to your assumptions. For example, the average number of people who visit a particular trade show is 20,000 and if you are able to turn 40% of them into leads (based on your experience), then the number of leads you can gather from that particular trade show is 8,000.

  1. Estimate the costs of participation and sales revenue:

Although listed last, this may be one of the most important trade show tips. It costs money to participate in a trade show, which you would naturally want to recover from the sales revenue. The costs include booth rental, transportation costs, employee wages and other costs. Find out how many units of product you need to sell to recoup the costs. If you think you can generate enough sales revenue during the show to reach at least the break even point, then you should consider participating in the trade show.

Dress the Part at Your Next Trade Show

dress-the-part-business-attire-tipsWould you buy from a salesperson who knocks on your door wearing dirty worn clothes? Unless the person is someone you know, you would probably shut the door on their face. The same goes for trade show booth team members. If you are not dressed suitably, your visitors will not take you seriously. In order to impress the visitors and make them want to do business with you, you must dress the part.

Here are some suggestions on how to dress for the part at your next trade show:

1. Avoid casual clothes:

Although most trade show venues do not require you to wear formal clothes, they do frown on exhibitors wearing casual clothes. You should avoid wearing shorts and t-shirts and since they make you look too informal. In most cases, you should wear professional attire There are, however, some exceptions, such as recreational themed shows, where casual clothes are more suitable.

2. Wear formal clothes:

Most trade show venues expect you to be formally attired, which usually means that you have to wear a suit. Many companies require their staff to wear suits. But if you don’t want to wear a suit, then make sure to wear dress pants and shirt. If you are a woman, you can wear a skirt and a dress top or a suit. If all team members had a uniform that would be even better.

3. Wear formal shoes:

Shoes are an important part of your trade show attire and they should be worn in such a way to complement your clothes. Wear only formal shoes. Avoid wearing sandals, slippers and sneakers, since they are informal. If you are a woman, heals are great for a professional look. If you are a man, black and brown shoes are among the most common for a professional look.

4. Wear jewelry in moderation:

It is usually accepted for a woman to wear jewelry, but you should wear them in moderation. Classic jewelry, such as gold and silver earrings, pendants and bracelets, are attractive and even professional while not distracting anyone. Avoid loud and intrusive jewelry, such as bright coloured earrings and jangling bangles that attract attention. Men should avoid wearing jewelry altogether if they can.

5. Pay attention to personal hygiene:

You will be interacting with hundreds of people at close quarters, talking to them face to face and shaking hands with them. Personal hygiene is extremely important to give a good impression of yourself and company. Also, too much cologne and perfume can have the same affect, especially with people with allergies or are sensitive to smells. At best, potential customers will politely walk away; at worst, they will refuse to shake hands with you or even talk to you.