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How Many Trade Shows Should You Attend?

Now that you’ve been made aware of the trade shows in your area, or the trade shows all over the country that are in your field of expertise, you may be wondering how many you should attend. This will depend on several factors, and it’s best to meet with your team to figure out which shows you should plan for, and which aren’t necessary for you to attend.

 

Frequency

Think about how often trade shows are going on in your city or region. If you’ve got a trade show booth ready and can easily attend as many shows as possible, this could be ideal if you want to reach lots of customers and gain more leads. However, if going to trade shows too often is keeping you from servicing your customers or coming up with other marketing plans to bring in more clients, it may be best to reduce your attendance to once a month or quarter. This way, your presence will be noticed at the show, but you can still effectively run your business.

 

Size

The trade show’s size can also determine whether you should attend. If the trade show will be at a large venue so you can easily show off your trade show exhibit designs, it may be a good idea for you to plan to attend. This will allow you to reach several attendees at once and come back from the show with leads that could turn into paying customers. Even if the trade show is small, this could be beneficial for your business. If your goal is to reach a specific demographic or you want to give customers the impression that you are committed to forming worthwhile relationships, a small trade show may be a good idea. Ideally, you should plan to attend trade shows of various sizes to truly enhance your customer base.

 

Distance

When you’re coming up with trade show ideas with your team, it’s important to think about the distance you have to travel to get to the show. If you’ll be traveling for hours, but don’t have ample space to set up your trade show booth, or can’t stay at the trade show for very long, it’s probably not a good idea to attend. However, if the out-of-town trade show will put you in touch with hundreds or even thousands of potential customers or investors, it could be worth your while if you plan well. Just make sure the price you pay for lodging or travel is proportionate to how much you can expect to gain in terms of customers.

 

Booth Design

The design of your trade show booth will indicate whether you should go to a trade show as well. Check out the venue so you’ll know if you need to invest in a portable trade show booth and how much it will cost. When you reserve your space, make sure you select a spot that will allow you to properly display all parts of your exhibit, so you can attract attendees and give off the right impression.

Bright Colors to Use for Signage

Now that you’re preparing for a trade show, you should come up with signage and marketing materials that will attract attendees the right way. Color is a great way to accomplish this. But, there are some things to keep in mind when you’re selecting the right colors for your trade show display.

 

Logo Colors

To make your trade show booth look more uniform, try using the colors that are featured in your logo. However, it’s a good idea to use a brighter variation of your logo’s colors to guarantee your signs are easy to see from a distance. If you decide to use neon colors, make sure these are accent colors so they don’t put too much strain on the eyes.

 

Blue

Vivid variations of blue are ideal for your signage since blue is a color that lets potential customers know you’re trustworthy and an expert in your field. Blue is also a relatable color and makes your trade show exhibit designs appear more approachable. Cobalt blue is a great color for trade shows since it shows up well on signs, and a neon-like shade of blue is best for the border or accent designs of your sign.

 

Orange

Orange is a color that inspires creativity and can inspire hunger, which is ideal if you are selling edible items. Orange is also a warm and inviting color and can make signs that have beige or gray accents come alive. Just make sure the wording isn’t too verbose in neon orange since this can be hard for attendees to look at for a long time.

 

Green

Green is one of the best trade show ideas for signage if you are promoting products that are good for the environment. Use a bright shade of green for the border of your signage and for short wording on your signs and a hue that is not quite as bright for longer marketing messages. Your promo materials can also be in bright green if they are small. This will help you to increase brand recognition while ensuring the color is still easy on the eyes.

 

Red

Red is a very passionate color, but it can also incite anger or impatience if it’s used too much. Bright shades of red are great for your logo if the design is small or in a simple shape. It’s just enough to get the potential customer’s attention. If you want to use red for the wording, make sure that the color is only utilized for the main words in your slogan to create visual balance.

 

Yellow

Finally, use yellow when you want your potential customers to get the impression that your business is fun and upbeat. Bright shades of yellow are best for accent words, and you can even use it as a signature color for your signage and marketing materials to make sure that your items are memorable. Yellow also pairs well with darker shades of black or brown to create balance on the eyes and make the signage easier to see.

Is It Time to Change Your Trade Show Uniform?

What you wear to a trade show matters because it’s part of the first impression you give to attendees. Making sure your team members look their best each time you attend a trade show will increase the likelihood that people will take your products, services, and company seriously. Your uniform should also reflect the overall feel and philosophy of your business. Here are a few tips that should let you know when it’s time to change your uniform.

Color

The color of your uniforms should reflect the colors in your company’s logo and marketing materials. If you use a very bright accent color, it is best to also use this as an accent color for your uniform. For instance, if you use an accent color in neon for your logo, have your team wear black shirts with the neon color in the logo. This balances the color and ensures that attendees aren’t looking at vivid shades for too long. A darker color combined with a bright shade can also give the impression that your company is fun and upbeat, but also has an air of professionalism and experience.

Style

If your trade show uniforms are too casual, attendees may not take your business seriously. You want to appear approachable when people come to your trade show booth, but you don’t want to seem too laid-back. Make sure team members have clean and ironed polo or T-shirts, and make sure you have dressier versions of your uniform if the trade show calls for it.

Fit

When you and your team come up with trade show ideas for your next uniform, have a general fitting with your team members to make sure that everything fits properly. Uniforms that are too tight could give the wrong impression to attendees, and may cause people to see you as unprofessional. Tight clothing can also send the message that your team simply wants to create a distraction, depending on the type of trade show you’re attending. Clothing that is too large can make your team appear unkempt, which doesn’t give a good impression either, since some attendees may take this to mean that you’re not taking your business seriously.

Accessories

Make sure that your team isn’t wearing too many accessories unless this is directly related to what you’re selling. If you’re selling software that is wearable, you can have team members wearing several variations of these items in order to perform product demos. If you’re actually selling jewelry, of course, it’s a good idea to have your team wear a few of the pieces so attendees can see how the jewelry actually looks when worn. However, too many personal accessories can come across as too casual and isn’t the first thing people think of when they think of a work uniform.

It’s also a good idea to wear comfortable closed-toe shoes during the trade show so you and your team members can easily demonstrate products and greet customers without having to focus on what you’re wearing.

What Your Signage Says About You

Your trade show signage says a lot about your business and can make or break you when it comes to the first impression. Remember attendees will see your signage well before they approach your trade show exhibit, so the right displays are very important. Here are some tips for making sure that your signs stand out.

Color

A combination of bright and neutral colors is best when it comes to signage, so work with your team to come up with trade show ideas that will make your business appear both fun and professional. For instance, if you want to give attendees the impression that you are an expert in your field, it may be a good idea to use shades of blue in your signage, since this is a color that denotes professionalism and reliability. If you want potential customers to feel that your business has exciting products to offer, variations of red are best. When you’re selling edible products, orange should be included in your signage. Shades of green are ideal for products that are environmentally friendly. Just be sure to limit a number of neon shades that you use. This can be harsh on the eyes even if viewed from far away.

Font

Make sure that you don’t have too much of a cursive font on your trade show exhibit. This is hard to read, even up close, and you don’t want to confuse attendees or continue to have to explain the writing on your banners or tablecloths. This can give the impression that you’re not prepared, or that you are more concerned with the look of your promotional materials than actually attracting consumers. A font that is easy to read but doesn’t look too simple or elementary is likely to provide the impression you’re looking for.

Lights

Lighting can make a huge difference in the way that people view your sign. It shows that you have put a lot of time and effort into your marketing materials. When your trade show features a sign or banner that includes accent lighting, people’s eyes will be drawn to it. So, make sure that the images and font you use are appealing. The signs that you light should include essential information about your company, such as your contact information and the main benefits of your products. This could open up the conversation for attendees to ask more about what you have to offer.

Accessories

Finally, add a few appealing accessories to your signage, but don’t be too flashy. A graphic accessory or a 3-D accent on your sign, such as letters that shine or light up or a small replica of your product, can get the attention of attendees. However, don’t add too many accessories. This could give the impression that you’ve put too much work into the marketing and not enough into the product. You also want to make sure that your signage is easy to read and understand, no matter what features are added.

Should You Attend an Outdoor Trade Show?

Trade shows are changing constantly, and there are several new marketing ideas that you and your team may want to explore when looking for innovative ways to promote your company. Outdoor trade shows could be an effective marketing tool, but it’s important to know which ones are for you, and how to prepare for them.

Location

The location of the outdoor trade show can help you determine if you should attend. If the venue gives you enough room to display your products in a way that is appealing to customers, it’s a good idea to ensure your company is represented at the show. It’s also a good idea to make sure you have enough room to demonstrate your products so that you can make a great impression in a way that keeps everyone safe.

Products

If you have products that require your trade show exhibit to be outside, attending an outdoor trade show is a good idea. If you’re selling products or services for customers who enjoy being outdoors, it’s likely best to demonstrate your products outside. This will give attendees a realistic view of what your products do and how customers can benefit from them. It’s also a good idea to show attendees how your outdoor products will function in various weather conditions to pique their interest and complete the sale.

Team Members

Make sure you have the right team members at your trade show booth. It takes a special type of knowledge and friendliness to make sure attendees know how your products work. Team members may also have to be especially patient when it comes to answering questions about your products. Even if you don’t have products that are specifically designed for the outdoors, you’ll need to have a reason for attending the show that will make sense to potential customers. Your team members should be able to explain this in a practical way. For instance, if you’re selling trail mix or foods that don’t require heating or preparation, your team members should be able to pitch these to attendees who enjoy working out outdoors or frequently go on camping trips. Remember the right team members make a huge difference in the way your company is viewed.

Past Experiences

If you’ve attended an outdoor trade show in the past and have experienced success, there’s a good chance you’ll get similar results again. Attendees may also be looking for your company at upcoming outdoor shows. If you meet their expectations, you could make more sales and establish more positive relationships with people who can give your business positive reviews.

It’s also best to make sure you’re prepared for the weather. Take large umbrellas with you in case of rain, and have a small but safe heating device nearby if the weather gets cool. You also want to ensure attendees are comfortable when visiting your trade show booth. While this is not directly related to your products, it shows potential customers you are prepared to present your products in the best way.