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How to Thank Trade Show Attendees

When you attend a trade show that goes well, it’s a great idea to send tokens of your appreciation to your attendees. You can also express your gratitude before people leave your trade show booth. Of course, this is an ideal way to display customer service and to make a great impression on people who will soon become paying customers. Here are some ideas for saying thanks that could make your company especially memorable. You can also make larger baskets that are designated for attendees who make large purchases or have visited your trade show booth at more than one event.

Gift Baskets

A gift basket is a thoughtful way to show attendees appreciation for taking time to learn about your company or patronize your business. You can have the baskets displayed at your trade show exhibit, so you can pass them out to attendees as they leave the table. If you’re planning on making several baskets, they don’t have to be too large but should include the items you’re well–known for. A small thank you card included in the basket adds a nice personal touch that will boost brand recognition and make the gift more memorable.

E-mails

Once you get contact information from attendees, send a brief e-mail after the trade show to thank them for making a purchase or visiting your booth. Include your contact details so attendees can get in touch with you to ask further questions or buy a product or service. Be sure not to make the e-mail too “salesy,” and make it clear you appreciate the attendee taking the time to get to know a little more about your business.

Swag Bags

Swag bags in bright colors that feature your logo and contact information are also great thank you gifts for attendees. You can include samples of your products and even a few business cards or promo items from businesses you partner with to show attendees you believe in maintaining a sense of community. Remember to include practical items attendees can use regularly so they will be more likely to contact you when they need your services. Edible items that are best sellers at your business, as well as promo gifts, such as key chains and T-shirts, help to get your marketing message across without making attendees feel like they are obligated to purchase.

Discounts and Promotions

If you can offer free or reduced-price services or products to attendees, this will help you make a great impression and will show your gratitude for attendees who showed interest in your company. In your promo package, include a coupon with a discount code attendees can use online when they purchase from your website. It’s also a good idea to include a thank you card in the package along with a short summary of your business so attendees can get more information on your company that you may not have been able to relay at the trade show exhibit. An additional thank you e-mail once an attendee buys a service can also deepen the impression and increase the chances the attendee will become a long-term customer.

Avoid These Habits When Generating Leads

While you’re planning for your next trade show, you’ll need to come up with effective trade show ideas that will help you to generate leads. This helps to make trade show attendance worth your while since you’ll have contact information for people who are likely to become customers. Here are some habits you should avoid if you want to generate leads that will contribute to the future success of your company.

First, don’t start a conversation with an attendee without being clear who you’re speaking with. Ask the person for his or her name and the role he or she plays in his or her company, so you’ll know if you’re getting information for a lead or a business contact. If you’re talking to a customer, make sure you know whether the attendee is looking to make a purchase at the trade show, or wants to know more about your company before buying anything. This will keep you from sharing too much information at one time, just in case the attendee is from a competing company.

It’s also a good idea not to be careless about your body language when generating trade show leads. Your body language sends messages your words can’t. You want to make sure you’re welcoming and inviting at your trade show booth. Avoid crossing your arms or looking away when you’re talking to an attendee. If an attendee approaches you with a question or concern, don’t start moving toward the rest of your team members out of nervousness, since this could give the impression you’re not interested in engaging in conversation.

Make sure you don’t badmouth the competition when you’re at trade shows as well. This is unappealing to attendees and could make it appear your company’s team is immature or insecure about your products and services. Don’t talk about how inferior your competition is to make your business look good. Simply focus on your services and products and the benefits of them and choose team members who are thoroughly educated about your business to speak with attendees.

Giving away too many written marketing materials is another way to turn attendees of when you’re trying to attract leads. Don’t overwhelm your trade show table with pamphlets and white papers about your company. Choose a few marketing materials that will immediately get the attention of potential customers because of clever wording, detailed information, and colorful graphics. Give attendees just enough to make them want to learn more. Too many marketing materials can be expensive when you’re putting together a trade show budget, and people aren’t likely to keep all the materials after the trade show.

Finally, remember to use language attendees will understand. Don’t include too many technical terms in your explanation of services and products. This can come across as pretentious and may make attendees feel you’re hiding something and are using big words to sound more qualified than you are. While you may have to explain some terms, be sure to do this in a way that is both friendly and professional, so you can both get and maintain quality leads.

Does Your Trade Show Booth Need Music?

Which Team Members Should Attend Out-of-Town Trade Shows?

As your team gathers to put together trade show ideas that will make your next marketing event successful, you’ll likely be putting a plan together for trade show travel. You’ll need to know which hotels are best for accommodations, and how far those hotels are from the trade show site. You should also get information about additional networking or social events that will help you to make a great impression. Of course, you’ll also need to decide which team members will attend your out-of-town trade show. Here are some factors to consider that will help you narrow down your choices.

Personality

Think about the personalities of your team members before you decide who will be at your trade show booth. Employees who are naturally friendly and don’t mind talking to others are ideal choices for trade shows, especially if you’re going out of town and likely won’t be familiar with many of the businesses and individuals there. It’s also best to choose team members who are well-versed in certain areas of your company so they will feel especially comfortable talking to attendees about the benefits of your services and products.

Distance

The team members who will attend the trade show may depend on how far the trade show is from your home office. If you have employees who need to be close to home to care for small children or ailing family members, keep this in mind before you make your selection. If you took certain employees with you the last time you attended a trade show out of town, consider taking new employees this time. This is often a good idea if you have a small staff and everyone is equally familiar with your marketing message.

Duration

Think about how long you’ll be out of town when you’re organizing your trade show exhibit. If the trade show is a one-day event, you can bring your top team members, since they won’t have to miss too many days tending to customers in the main office. On the other hand, your best team members may be your top pick if the trade show will last a few days since you want to make a great impression at the event and ensure attendees are getting accurate information about your company. If you must stay a few nights in the city where the trade show will take place, you should also take team members who get along, since they will either must share hotel rooms or be lodging in close proximity to each other.

Experience

Finally, think about the experience each team member brings to the table. Employees who have been with your company for the longest amount of time will likely be more experienced and at ease when talking to attendees about the history of your business and your overall mission. Team members who are both accurate and articulate in the information they provide will give your company a great impression and this could lead to future long-term sales for your business.

The Effectiveness of a Trade Show Mascot

There’s a lot that goes into trade show preparation. So, it only stands to reason the more shows you attend, the more you’ll be thinking about ways to make your trade show booth more appealing and your products and services especially attractive to customers. One of the ideas you may be considering is a trade show mascot. But, how necessary is this for your business? Here are some factors to keep in mind before your next marketing event.

Type of Trade Show

A conservative trade show usually means a mascot isn’t a good idea. The attendees at the trade show may not take your business seriously if you have a team member dressed as a cartoon version of your product or a character your company has created. Remember, you want the feedback from the trade show to be as positive as possible, and word of mouth could send the message your company is too playful. However, if you’re at a large show where companies are taking very creative measures to attract people to their booths, there’s a good chance you should come up with trade show ideas that make your mascot effectively noticeable.

Company Reputation

People automatically think about fun and excitement when they see a mascot, which is the reason that professional sports teams have them. You want people to feel your company is professional but that you still have a friendly and relatable side. Of course, a mascot is a great way to get a lot of attention at trade shows. So, if this is the type of attention you want to attract at marketing events, then a mascot is a great choice. If you have a more conservative reputation at the trade show, a mascot that is a bit more understated, such as a team member dressed in a T-shirt or polo shirt where your logo can clearly be seen, can serve as the spokesperson for the company and answer questions about the history and mission of your business, as well as the quality of your products.

Available Space

If you’re setting your trade show exhibit up in a space that is small, or you must compete with several other booths for the attention of attendees, a mascot could be a practical idea. If one of your team members is dressed up as the mascot, he/she can walk around the trade show space and interact with attendees to encourage them to come to your trade show booth. Of course, if your company logo is evident on the mascot or your team member is dressed like the mascot that attendees recognize, it may be easier to convince attendees to come to your table, even if the trade show venue is significantly large.

Lasting Impression

Finally, think about the impression that having a mascot will leave on attendees and businesses you may want to partner with in the future. If a mascot will show you’re a fun and upbeat company that has confidence in the products you have to offer, then asking a team member to serve as a trade show mascot will likely be a good idea. You may also want to consider letting the mascot hand out your marketing materials or free samples. This will deepen the branding impression of your business and increase the chances people will remember you from the trade show when they need the services and products you provide.

How to Get the Best Trade Show Spot for Your Exhibit

How to Get the Best Trade Show Spot for Your Exhibit

Everyone knows that the greatest challenge of making a trade show appearance is standing out. There exists a lot of advice on how to do that, some of which we’ve shared here. But there’s another aspect of tradeshow success that has nothing to do with your product or your presentation. That’s what they call “location.” Where your booth is situated on the show room floor can have as big an impact as anything else. Your Exhibit Options team is here to help with some insight on the best spots for a booth.

Favor the Entrances

There are several reasons to try to secure a spot near the entrance of the show room. One of the primary reasons is that attendees are usually at their most fresh and engaged right as they enter the show room. And because it is the entrance, it will experience the maximum amount of traffic when the floor opens. It also places you and your brand first in visibility.

Corners & Intersections

Another area that sees plenty of traffic and attention are corners and intersections. At such spots you can take advantage of traffic from multiple directions. It’s a good idea to prepare a booth that faces both sides if you reserve a corner spot.

Near Other Large Attractions

If the show will have any major exhibits, it’s always a good idea to set up near them, as they will attract plenty of attention. Sponsors of the show can also be good candidates to set up next to. The only instances where you should avoid this strategy are if those exhibits are competitors of yours.

Convenient Locations

Another great way to attract audiences is to setup near areas of convenience to attendees, like bathrooms or areas with food, making your own booth a convenient stop along the way while they’re leaving, or waiting.

The Exhibit Options team offers these tips and more for anyone trying to make their mark at an exhibit show. We can help you design and implement any exhibit that you would like, and with the right placement, you’re sure to attract all the traffic you could hope for! Contact us today to get started.