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How to be Unforgettable at Trade Shows

Now that you and your team have decided to participate in a trade show, you’re likely coming up with ways that you can make a great impression and turn attendees into long-term clients. From the way your booth is designed to the way you interact with potential customers, here are some ways you can make your company unforgettable.


The colors you use to decorate your trade show exhibit display make a huge difference in how noticeable your business is. Bright colors will get people’s attention quicker, but if you use too many vivid shades, it could be taxing on the eyes. Therefore, it’s best to use neon or bright hues as accent colors. Neutral colors are easier on the eyes. But, don’t overuse these shades since they could make your booth look sterile and uninviting. Neutral shades coupled with brighter colors create a feeling of balance and may cause attendees to view your company as trustworthy.

Hues, such as blue and brown, give the impression of stability and could send the message that you’re an expert in your field. Colors, such as yellow and orange, inspire and uplift the mood, and can also make a person feel hungry, so these hues are ideal if your company sells edible products. If you want your business to have a professional reputation that is elegant and refined, try using a metallic shade, such as bronze or gold, as a border or accent color.



You can also be unforgettable at the trade show by making sure you and your team members are especially friendly and engaging. Take the time to greet everyone who comes to your trade show booth and spend a minute or two asking them exactly what they’re looking for. Even if the attendee doesn’t readily leave his or her contact information or buy any products at the trade show, be sure to thank him or her for visiting your booth and remain consistent in your friendly and professional demeanor.



Part of effective trade show planning is having a thorough knowledge of your service or product. You and all your team members should know the history of your business and the ways your product has evolved over the years. Your team should also know how to answer attendees who have questions that you may not have an immediate solution for. Come up with a plan to get the answer to the attendee right away and make sure you’re not flustered or frustrated when an attendee has a question you can’t answer immediately.


Extra Features

Finally, make sure your trade show exhibit has features that are not common or expected. You can have a prize wheel that attendees can spin to win promotional items that will teach them more about your business. If you have a product you can demonstrate in real time, set up a smaller table so your team members can provide demos for attendees. Make sure the amenities of your booth are both professional and exciting and don’t forget to offer a few free items, such as food samples, to keep attendees interested in your business long after the trade show is over.

Tips for Video Demos at Trade Shows

A video demo can be a very effective tool for explaining your product and letting attendees hear the testimonies of satisfied customers. When you compose a professional and engaging video to display at trade shows, you’ll essentially allow your product to sell itself. You may not even have to say much, except to answer attendee questions in real time. A video demo also gives the impression your company is technologically advanced. If you’ve decided you want to add a video demo to your trade show exhibit this year, here are some tips you should keep in mind.



The quality of the video makes a huge difference in its effectiveness. If you’re showing a demonstration of the way your product or service works, you want each element of the video to be easy to see and follow. A high-quality video also shows you’ve put effort into the presentation and want to provide the best promotion possible to customers.



Don’t make the video at your trade show booth too long. Remember you want to grab the attention of the attendee, but you don’t want him or her to get bored or feel as though he or she is “trapped” at your booth until the video is over. Cover all your main points in a concise fashion and be sure to include all your contact information at the beginning and end of the video. This will give the attendee several ways to get in touch with you if he or she has questions about the demo. If you have time, you can also include a testimonial from a satisfied customer, or have one of your team members explain your product in a way that is easy to understand.



Consider the display of your video presentation as well. Keep in mind that attendees will be attracted to what they see at your trade show booth, even before they get the chance to speak to you. Set up your tablet or computer at a separate smaller table next to the main booth, and cover the table with a cloth that matches your company’s logo or marketing materials. You can also include a small sign next to the monitor to encourage attendees to ask questions or voice their concerns after looking at the demo. This indicates that while you’ve prepared a professional presentation, you’re open to feedback and want to interact with potential customers. Don’t add too much clutter to the table where you’ve positioned the video display since this can be overwhelming on the eyes.



Finally, make sure that you’re very familiar with the video demo and all the products and services that your company offers. You should feel comfortable explaining product function to customers, and you should know how to recommend the ideal product for a customer based on his or her concerns. It’s also a good idea to get feedback on the video demo, so you’ll know which elements to include or eliminate next time you present the information at a trade show.

How to Answer Attendee Questions

As you’re organizing your trade show display booth and including the right marketing materials to familiarize attendees with what you have to offer, it’s important to realize that those who come to your exhibit may still have several questions. This could be a good thing since it shows that the attendee is interested in your product or service and may end up making a purchase – if you can answer the questions correctly. Even though a series of questions may make you nervous, here are some tips to remember when attendees want to know more about what you have to offer.

Be Friendly

Make sure you’re friendly toward everyone who comes to visit your trade show booth. Extend your hand to welcome him or her to the table and explain what each of your marketing materials is. Ask attendees if they are looking for something specific and encourage potential customers to take their time and browse through what you have to offer. When you are friendly and welcoming, you’re more likely to turn attendees into customers.

Be Knowledgeable

You should also make sure you are very familiar with your product or services so you can answer attendee questions. Ensure your team members are also very well-versed in what you have to offer so potential customers can get the answers they need efficiently and promptly. The more knowledgeable you are about your business, the more likely you are to make a good impression. Being very familiar with your company can also give you the confidence you need to interact with customers in an informed and relaxed way.

Be Honest

Make sure you tell the truth when attendees have a question about the services or products you offer. If you’re still working to develop certain features or products, be truthful about this. Attendees will respect the fact you are honest and may be more likely to continue learning more about your company. If you don’t know the answer to a question, let the attendee know that you’ll get an answer or him or her. Again, being honest can boost your reputation, and it shows you’re always willing to grow and learn. Promising to get an answer to a customer’s question is also a great way to get the attendee’s contact information so you can follow up with him or her later.

Be Open

Finally, remember to be open to the people who visit your trade show exhibit and show an interest in what you’re offering. A combination of knowledge and friendliness can help to draw attendees in and show them why they need to become customers. However, you should also be open to feedback and questions that could make your business better. This actually shows that you have confidence in your company, but you’re open to finding ways to make your business better. Being willing to make to improvements also signifies that you’re open to providing great customer service, and this is always appealing to a trade show attendee who is looking to become a long-term customer of a reputable company.

Should You Play Music at Your Trade Show Booth?

There are several things you can do to make your trade show exhibit more attractive, and music is one of the most effective and attention-getting ways to make your company appear more interesting. Once you’ve decided that music will be part of your trade show display, there are a few more things to keep in mind to ensure music provides the desired results.



Consider the volume of the trade show music when you’re in the process of trade show planning. The music should be loud enough to get the attention of attendees as they walk by your booth, but not so loud that it’s too distracting. If the trade show has more of an upbeat feel, you may also want to ask a team member to stand in the front of the booth with a microphone, inviting attendees to come and check out what you have to offer. Keep in mind that even if you have professional products and engaging marketing materials, if you don’t effectively draw potential customers to your exhibit, you won’t be able to get your message across.


Type of Music

Think about the type of music you want to play as well. Just like the color schemes and logos that you use for your trade show exhibit, the type of music you choose will give attendees an impression of your company and its level of professionalism. If you want attendees to get the impression your company is refined and sophisticated, you can play classical or light jazz music at your booth. If your products are geared toward children and families, music that is upbeat and innocent in nature is likely the best choice. Music that has an intense feel to it, such as rock or hip-hop, may work well if you sell software or technology that is designed for creative entrepreneurs. Consider your audience and choose a “soundtrack” that will work well for bringing the marketing aspect of your business together.



Consider how long you want the music to play at your trade show booth. Do you want attendees to hear music coming from your booth for the duration of the trade show? Do you only want to play music during the times when you want attendees to come sign up for the raffle or when you want to pull the names of winners? Deciding the duration of the music should also depend on the type of trade show you’re attending and whether music is part of the overall environment so your exhibit will stand out in a good way.


Music Source

Finally, it should be convenient for you to turn your music on and off, and this will help you determine whether you should include music in your display for the trade show. Playing the music from a tablet or computer at your table is best in most cases since you can start and stop the music quickly or turn the volume down so that you can better hear attendee questions. Having a playlist that is energizing and makes the attendee more comfortable is also ideal if you want potential customers to fill out a survey or provide you with contact information that you can use after the trade show.

Preparing for Trade Show Travel

If you’re going to a trade show that’s out of town, you’ll need to plan to ensure you’re ready for the trip and have the supplies you need. Here are some of the most important things to remember so your trade show efforts will be successful.



Depending on how long you’re staying, you’ll need to make hotel accommodations for you and your team members. Check with your colleagues to see which individuals wouldn’t mind rooming together so you can save money on hotel rooms if possible. You should also reserve plane tickets as far in advance as possible so you can save money. This will also increase the chances you and your team can travel on the same flight(s). If you can, choose a hotel close to the trade show site, so it won’t take you and your team long to get to the venue and prepare to meet attendees.


Exhibit Supplies

Think about all the possible supplies you’ll need during the trade show planning process. Of course, you’ll need your actual trade show booth and any additional stands or tables that you need to display your promotional materials. You’ll also need a tablet or computer screen to show an online commercial for your business or testimonials from team members and customers. Make sure you take your banners and table covers out of storage weeks before your trade show, so you can inspect them and make any necessary changes before the show.


Just-In-Case Items

Don’t forget the potential items you’ll need just in case something goes wrong with your trade show exhibit. Extra tools or parts will definitely come in handy when you’re putting together the tables yourself. If you’re in a hurry or find that you have to set up the exhibit differently than you anticipated, additional parts can literally make or break your trade show booth. You should also bring items, such as a First Aid kit filled with bandages and antiseptic or nonperishable food items, to the trade show. If you or your team members sustain a minor injury or need sustenance if you have to stay at the trade show site for longer than you thought, these items are must-haves.


Making Arrangements for the Home Office

Finally, make travel arrangements for the out-of-town trade show by ensuring everything is taken care of at your home office. Assign a team of customer service professionals to answer the phones and provide products and solutions to customers who come to your brick-and-mortar location. You may also want to set up an e-mail message for clients who get in touch with you online to inform them you and your team will be at the trade show but will respond as soon as possible. Do this as far in advance as you can. Preparing for the trade show will likely take up a lot of your time, and you may forget to do this if you wait until a day or two before the trade show. Remember to maintain your professional reputation whether you’re in or out of the office so attendees and potential customers who are not able to attend the show will be impressed enough to patronize your business.