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Keeping Up your Energy During a Trade Show

Any trade show expert will tell you, keeping your energy up during a custom trade show is key as attendees are attracted to individuals and brands that look excited to share what they have to offer. However, although you may begin your trade show exhibit feeling full of energy by the end of the trade show, your energy will begin to fade.

This is completely normal; as with anything, after a long day of events and meeting different people we all become tired and ready to go home. However, during a trade show exhibit, you want to avoid this as much as you can. Here are a couple of ways you can keep your energy and momentum up during your custom rental trade show exhibit.

Know the End Goal

Knowing the end goal will help you and your staff feel more energized and prepared for what’s to come. Your end goal should involve attracting as many people to your trade show booth rental to gain as many potential clients as possible. If you are aware of what your end goal is, you are more likely to remain energized and alert until you reach that goal.

Avoid Sugary Drinks

Although, sugary drinks will give you a boost of instant energy they will also make you crash in a few hours. After the surge of energy, you will feel more exhausted than you did before. Consequently, it would be in your best interests to stay away from sugary drinks.

Take Food Breaks

One of the main reasons many individuals lose energy is a lack of food in their system. Food is converted to energy. Therefore, you need to take food breaks in between the trade show exhibit to have the energy you need to sell your products and services to as many potential customers as possible. The more energy you have, the more enthusiastic they will be to hear about what you have to offer them. Keep in mind energy is contagious. Consequently, if you and your staff are energized and excited about your brand, the attendees that come across your booth will be too.

Have Fun

If you and your staff are enjoying the time you spend at the trade show the event will not feel like work; instead it will feel like you are having a great time while sharing your vision. This will also make the trade show go by faster. The idea is to trick your brain into thinking you have spent more time having fun and less time working. This works well when you are beginning to feel tired and exhausted at the end of the day. It will also give you a natural boost of energy.

Keeping your energy high is essential when you are attending a trade show exhibit. Following these tips will ensure you can keep your energy as high as you need it to be. Let us know in the comments section below if you have any more tips.

Which Free Promo Items are the Best?

Free promotional items have always been a great way for brands to get their message across while inviting potential customers to their trade show portable booth. Free items are always being handed out; the key is to find an item that will not only stand out from the rest but will make the attendees want to contact you. The truth of the matter is the right trade show promotional item can generate leads and help your brand become memorable even after the show has concluded.

The key to finding the right item is getting something that is useful to the attendee. If potential clients end up using the product, they are sure to remember you and want to reach out to you about your products and/or services. Here are the best free promotional items to hand out at your trade show booth to generate more leads at your next event.

Reusable Water Bottles

Everywhere you go, you will encounter people using reusable water bottles. They are not only better for the environment, but they are extremely convenient. Having a reusable water bottle in your custom trade show display as a promotional item is sure to get a large crowd around your booth, as attendees will be eager to get their eco-friendly products.

The best way to go about using a water bottle as a promotional item is to make sure you place your brand’s logo on it. This will ensure every time the potential customer uses the water bottle they will think of your company.

Lip Balm

This trade show promotional item may seem like an odd one, but it is an item that is excellent as a giveaway. Every time the attendee reaches into their bag to moisturize their lips, they will see your company’s logo. Therefore, making your brand more accessible to anyone who gets their hands on a lip balm with your company’s name on it.

USB Chargers

Everywhere you go people are plugged into their mobile devices. However, these devices will eventually need to be charged. Therefore, it can be extremely beneficial for you to have charging stations incorporated into your trade show display. Furthermore, if you want to take it a step further, we recommend giving out USB chargers as a promotional item.

The good thing is that USB chargers are pretty inexpensive, which allows you to customize them with your logo and even different designs if you choose to do so.


T-shirts are one of the best received promotional and giveaway item. Trade show attendees love to look for trade show booths that are giving away t-shirts. Many will say they will hunt for these as they like to collect them. This is a great idea as with a T-shirt you can put as many things about your business on it as you would like. Such as your logo, business name, phone number and even your slogan.

Relaxation Tips for After the Trade Show

There is no denying that trade shows are not only expensive, but they are extremely stressful. Many trade show newbies will tell you custom trade show exhibits are one of the most stressful yet intriguing experiences they have ever carried out for their business. Since trade show planning and execution is stressful, once the trade show is over, it is finally time to relax. However, who can relax when there are still follow-up phone calls to be made right? Although relaxing can be hard to do after a trade show has concluded, it is very necessary. The following relaxation tips will help you unwind and relax quickly and effectively.

Breathe Deeply

If you are feeling stressed after a trade show exhibition, breathing is the best way to calm down. Breathing deeply counters the effects of stress by lowering your blood pressure and slowing your heart rate. The key is to take 5-minute breaks and focus on taking deep breaths from your abdomen all the way to the top of your head.

Go for a Walk

Going for a brisk 20-30 minute walk after the show can help you clear your mind as well as help you to relax. It is also a great way to explore the town your trade show event is being hosted in. Giving you time to think and breathe fresh air while enjoying the scenery.

Disconnect for a few Hours

The best thing you can do to relax is to disconnect from everything and everyone for a few hours. Although we all live connected to our smartphones for business and/or personal reasons it is in our best interests to disconnect often. Once you do, you will feel more relaxed and focused as your mind will finally be able to concentrate on the task at hand. You will also feel more relaxed as you can fully listen to your thoughts and process them.


You may not want to run to a yoga class right after your trade show event, but it may be in your best interests to do so. Yoga is excellent for meditation and relaxation based exercises that allow you to unwind and focus on the task of letting your body recuperate.

Listen to your Favorite Music

Listening to music has been shown to help you relax, and boost your mood. After a long and tiring day of showcasing your business at a trade show, you may want to listen to music to unwind and relax. Your favorite music can help you feel right back at home where you would want to be after spending hours traveling to get to the trade show event your business was attending.

Call Home

Let’s face it you can’t always travel with your loved ones everywhere you go. Missing them can cause a sense of anxiety and stress. Giving them a phone call after the show can solve this problem for you and give you the peace of mind you need to feel more relaxed.

5 Tips for Trade Show Newbies

Trade shows can be intimidating, even to the most experienced trade show event attendee. Although they are challenging, they are also very rewarding and can help propel your business forward by helping you reach as many people as possible in a short time period.

If you are a trade show newbie, there is no better way to get your brand out there than by attending a trade show, and you should want to dive right in. These five tips will make your first trade show feel more comfortable and well prepared.

Plan, Plan, and Plan Again

There is never enough planning. Any business trade show veteran will tell you that planning is the most important aspect of attending a trade show event. You want to plan for everything from your trade show booth display to how your trade show dismantle will take place. Knowing the answers to all your concerns will make you feel well prepared to embark on the journey of attending a trade show.

If you are a bit nervous about planning all aspects of your trade show event on your own, you may want to hire an event coordinator. Event coordinators are excellent additions to planning a trade show because they have the experience that you lack when it comes to planning a large event.

Create a Buzz Before the Show

Creating a buzz and announcing on different social platforms where you will be can give you a huge advantage as more people will be inclined to visit the trade show event in hopes of seeing you. The best way to do this is to use your social media accounts to generate the buzz you need. The more people who know about your trade show event, the better it will be for your business.

Demonstrations are Always a Good Idea

If you are selling a product or service, demonstrating how it works is always a good idea. Especially when you want to showcase the benefits that it could have for the attendees. The key is to get the demonstration down to a few minutes, so every individual crowding around your booth is able to see the demonstration with no problems.

Standing Out is a Must

To attract as many people as possible to your booth, you need to stand out. Standing out is key if you want to make the most out of your trade show event. Consider having an elaborate trade show booth with bold colors, textures and even scents. The idea is to have a booth that draws people in. You also want to consider adding technology to your booth; this is a great way to share your message with many individuals all at the same time.

Giveaways are Always a Plus

Giveaways are always a great way to get a crowd excited about a company. Many giveaways are done with the idea of attracting more consumers, which is always a positive during a trade show event. The more intriguing your booth, the more likely you are to get customers on board with what you have to offer.

Keeping Healthy During Trade Show Season

Many business owners who spend a significant amount of time traveling with their company and attending multiple different yearly trade shows will tell you it can take a huge toll on your health. Although, traveling for business can be fun, exciting and an excellent way to market your brand, being healthy should be a top priority. If you are not healthy and feeling your best, you will not be able to put your best foot forward at your custom trade show exhibit and truly share with the attendees what your brand is all about.

It has been shown that business travelers have an increased number of health problems because of constant traveling. Furthermore, a study at Columbia University showed that business professionals who travel on a regular basis are more likely to be obese, have higher blood pressure and suffer from stress. Whenever you are traveling and attending trade shows it can be easy to fall back into lazy habits and do things that can be detrimental to your health. Here are a few ways to keep you healthy during trade show season.

Avoid Food Temptations

Whether you’re traveling to your wholesale trade show by car or by plane, you will come across fast food temptations pretty much everywhere. This food may seem like a good idea as it is cheap and was created to be easy and portable. However, these types of food are often filled with grease, salt and hundreds of calories. They are prone to leaving you feeling tired, listless and with little to no energy for the rest of the day.

Instead of eating junk food, consider stocking up on healthy foods that will keep you stay wide awake and energized throughout your travels.

Rest and Relax

Trade show exhibits are stressful by nature. There are 101 things to do with little to no time to do them. However, if you want to be in the best shape possible and feel amazing you need to find time to relax and rest as much as possible before the event. This will help you feel more prepared and organized when dealing with potential customers.

Hand Sanitizers are a Must

During trade show events, you will be meeting and exchanging handshakes with a lot of people. Therefore, you want to keep a hand sanitizer with you at all times to keep the passing of germs to a minimum. Doing so will ensure you have a safe and healthy trade show event.

Give yourself 30 Minutes to Exercise

Exercising is great even during hectic days as it keeps you occupied while de-stressing your mind. Exercise is also great as a stress reliever and helps maintain your energy levels. We recommend doing 30-minutes of exercise on a daily basis during trade show days to help keep you focused and suffering from less stress.

Keeping these tips and tricks in mind when it is trade show season to ensure you remain healthy the entire time. You will feel your very best as you meet new potential customers and share your vision with them.

Is a Tradeshow Mascot Necessary?

Trade shows are the perfect promotion grounds for all brands. However, not all brands promote their products and/or services in the same way. Many will use giveaways, and some will use their employees to bring in potential clients. However, one way that businesses are now considering is having a mascot as part of their custom trade show display.

Many brands have come to the conclusion that a company mascot can draw the attention of more clients and begs the question of whether a tradeshow mascot is necessary. If you have ever wondered about the answer to this question, then we are here to help.

We have done our research and have concluded that tradeshow mascots are very beneficial, but they are not exactly necessary. A trade show mascot is another way of promoting your brand at a trade show booth on a larger scale. It is an excellent way to interact with your targeted audience on a personal level. Company mascots are not seen as salespeople. Instead, they are considered friendly and familiar faces that help identify a brand. Therefore, many trade show attendees will gravitate towards them and learn a little bit about your business through them.

The idea behind having a mascot as part of your trade show display is to provide individuals who attended your booth a visual reminder whenever your brand is mentioned. Your mascot will be remembered as soon as another person mentions your company name. This is always great as the more people that remember you; the more likely they are to seek you out on social media or other platforms to see what your brand is up to.

Mascots also provide a ‘wow factor’ when attendees are passing by and browsing different displays. Keeping that in mind many attendees will want to take pictures with your brand mascot, and post them on social media and this can create a buzz around your business. This buzz is what you want to happen when you are at a trade show event.

The idea is to create a buzz and make sure people link your mascot to your brand. Therefore, if you notice people taking pictures with your mascot, it can be beneficial for you to have a specific hashtag that they can include when posting the images on social media. Doing this will allow you to have images to post on your website once the event has concluded.

If you want your brand to be remembered beyond the trade show experience, having a mascot could be the way to go. We happen to like the idea of having a mascot as part of your trade show display. However, it is important to have a mascot that makes sense to your brand, and they should include your logo. Your mascot needs to be an extension of what your brand is all about in a fun and friendly manner.