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What you should not wear to a trade show

As an exhibitor who will be hosting a custom trade-show exhibit for your company and/or brand, you will always want to look your best. They say the first impression is a lasting one. However, trade-show exhibitions do not come with a manual that tells you how to dress or how to conduct yourself to obtain the best results.

In spite of this, there are some unspoken rules to consider when looking for the proper attire to wear to your next trade-show exhibit. Here are what you should not wear in order to create the best impression among attendees,

New Shoes

Although you want to look your very best and be as presentable as possible, you want to avoid wearing new shoes as much as possible. The reason is that, after a few hours, new shoes are no longer comfortable. Therefore, when choosing shoes to wear for your exhibition display design, you will want to choose a pair that is comfortable enough to wear for several hours.

Trade show exhibitions usually last six to eight hours a day or more. That said, you will need to wear shoes you will feel comfortable in all day. You don’t want to stand all day in uncomfortable shoes that will give you blisters.

Too Professional

The last thing you want to wear to a trade show is a suit. Even though this may sound like a good idea, a suit is too professional, in our opinion. You want to find the perfect balance between professional and casual.

Our rule of thumb is to wear something that makes you feel put together but approachable, while still maintaining a professional air.

Ripped Jeans

On that note, you do not want to go to the other end of the spectrum and wear ripped jeans. Ripped jeans are not suitable for any trade-show exhibit. They are too casual. Instead, consider dark denim with a blazer or wear a company uniform. This can work very well in your favor because you will look cohesive and stand out with your employees.

Perfume/Cologne

Perfume should be kept at a minimum during an exhibition, because it can sometimes be overpowering. Therefore, the less strong the smell, the easier it will be for the attendees to focus on what you have to say and offer without wondering “what is that smell?”

Pants with Drawstrings

If you enjoy wearing pants with drawstrings, you should not wear them in your custom trade-show booth because they may look like sweat pants. Sweat pants are always a bad idea when you are showcasing your company because they make you seem less serious, and you do not want that.

When looking for your trade-show attire, it is important to keep in mind that the attendees will not only look at your custom trade-show booth, but they will also look at you and how your employees carry yourselves. Therefore, you want to keep your attire as put-together and approachable as possible.

How to properly conduct product demos at your next trade show

Although brochures and informational videos are always a good idea when attending a trade show, product demos help introduce new and pre-existing customers to the products of which they are unaware. They are also an excellent way to display not only how a product works, but draw in a participating audience as well. With that being said, many companies that attend trade shows have no idea how to properly conduct a product demo at a trade-show booth display.

Here are a few tips to keep in mind if you would like to properly conduct a product demo.

Have a Charming Presenter

The presenter that you choose to demonstrate your product should have the ability to connect with the audience. Therefore, you want to have a presenter who is charming yet knowledgeable on what you have to offer. Your presenter should not only have a script to read during the presentation, but he or she should add some personal touches that will make the audience feel closer to the brand.

Keep the demo short

Keeping the demo short is a difficulty many presenters struggle with. You want to dive into as many of the five senses as you can during the trade-show exhibit presentation. However, you want to do this while keeping the demo between three to five minutes. This may seem like a difficult task to do.

Nevertheless, the shorter the presentation, the more effective it will be as your audience will not feel as if your demo is being dragged out. In reality, the presentation should never be more than 10 minutes. Once it exceeds that limit, your audience will begin to leave.

Involve the Audience

As stated above, your audience is key. The more you involve them the better. Therefore, during your demo, you want to consider using two to three audience members. This will create excitement within the crowd, and, in return, you will create momentum for the product, thus causing more people to want to sign up on your contact list.

The closer the audience feels to you or your team, the more likely they will be to purchase the product and/or become interested in becoming part of your company’s client list.

Raffle the Product

During your presentation, you may want to consider having a raffle for the product you are demonstrating. A raffle is another excellent opportunity to create momentum in the crowd about the product. The raffle will give you a guideline of what types of people would be interesting in having your products at home.

To conclude, having a presentation for the product you are selling at your custom trade-show booth is one of the best ways to show attendees how to not only use the product but also the product can help make their lives easier. Doing so will help bring a larger crowd to your booth. This, in return, will allow you to find more individuals who are interested in being part of your permanent clientele.

3 Ideas To Liven Up Your Trade Show Booth

3 Ideas To Liven Up Your Trade Show Booth

Putting on a trade show booth and presentation is a lot of hard work, and even more so when you consider that there will always be dozens of other booths at the show vying for attention, and some of them direct competitors of yours. In addition to setting up a booth, you have to make sure that it stands out and makes an impression compared to the other booths your target audience will see. Here are some suggestions from your team at Exhibit Options for making your mark at your next trade show.

Hands-On Demo

If you plan to advertise a product that consumers will use with their own hands, try to physically incorporate it into your booth presentation. A demo that lets visitors come and actually touch and use the product will be sure to stick with them as it will engage more of their senses and demand more of their attention

Virtual Demos

The next best thing if your product can’t be showcased in person is to create a detailed virtual presentation. A virtual demo can often have a similar impact to a hands-on demo if it gives the viewer some of the same personal control over the experience. Setting up a handful of tablet kiosks that will let visitors experience your product at their own pace and based on their own interest in it will give them more satisfaction than a one-size-fits-all presentation.

Videos

Videos, particularly if you can present them on a large screen, are a great way of engaging with your audience. You can put together two or three options, to present different products, or different aspects of the same product, and with no risks to your own equipment.

No matter what your booth approach, your ultimate goal is delivering a memorable experience to your visitors. The key to pulling that off is a combination of not only knowing your product, but understanding your audience and what will motivate them. Knowing that motivation is what will help you choose the presentation style that will be most successful.

Need some help with the planning process? Contact Exhibit Options today! We can help design your booth or graphics, handle show management, or use our experience to offer advice that will help you stand out at the show. Visit us online, or contact us today!

Tips to Get People to Purchase Your Product at Your Next Trade Show

Once you’ve confirmed your attendance at the next big trade show in your area, you may be wondering about trade show ideas to convince potential customers that they should purchase your products and services. If this trade show is one that provides the opportunity for you to make direct sales, here are a few trade show ideas that will increase your chances of leaving the trade show with a new list of loyal customers.

Provide Great Customer Service

When you’re friendly and approachable, attendees will be more likely to stay at your trade show booth for a while to learn about what you have to offer. The longer they stay, the more likely they are to walk away with one of your products. Be patient with customers when they ask questions and conduct product demos as much as possible. These things can increase your chances of getting a sale as well.

Give Out Samples

People love free samples, especially if those samples are edible. Give out samples at your trade show booth that will grab the attention of your attendees and make them interested in buying from you. For instance, bottled water that features a label with your logo can be effective, but you should add something different to the sample like making the water alkaline if you’re attending a health-centered trade show. Or, you could provide snacks that will leave customers wanting more. An energy bar sample may be a good idea, especially if the trade show is long and the venue is large. Of course, you can also give out samples of your most popular products, even if you don’t sell edible items. A promo code that allows attendees to try out your services for a short period of time could lead them to buy. A product demo that allows attendees to sample your equipment or software could also lead to a sale.

Have Contests

Hold a contest at your trade show booth to motivate attendees to engage with your team members and learn more about your products. Offer free promotional materials to the winner as well as a promotional code that will offer the attendee a discounted price for a purchased service. This marketing tool provides a tangible incentive for the attendee and could convince him or her to buy your product or service, especially if the marketing item is colorful, appealing and serves a practical purpose.

Offer Discounts

If attendees feel that they’re not paying full price for your product or service, they may be more likely to become loyal customers after taking advantage of the discount you’re offering. Provide a discounted price for people who are attending the trade show, and extend the offer to those who are watching via livestream. This immediately makes your products and services more interesting and gives attendees more of a reason to do business with you. If the discount only lasts for a limited time, potential customers who are already interested in your product may finally make the decision to buy.

How to Work with Other Companies at a Trade Show

One of the benefits of attending trade shows is being able to network with other companies in your line of work. You can also partner with companies who offer a product or service that will compliment yours, which means attracting customers for both companies. If you’re interested in working with another company at your next marketing event, here are some trade show ideas you may want to consider.

Offer Prizes

When you offer free promotional products to trade show attendees, there’s a good chance you’ll spark their interest. This is especially true if the products are edible, visually appealing, or functional. This is where your business partnership comes in. For instance, if you sell organic coffee, partner with a company that offers all-natural baked goods or breakfast foods. This way you can offer samples from both companies. Trade show attendees will associate your businesses with each other, and when they purchase a product from your partner company, they’ll be more likely to buy from you and vice versa.

Livestream

When attendees are coming to your trade show display, it’s important that your booth is decorated well and your staff members are friendly and ready to engage with attendees. There’s a good chance that people will want to take pictures of your booth if they like what they see, so you can also livestream the show and show those who can’t attend some of the trade show’s best features. The livestream is also a great time to feature both your business and the company you’re partnering with. You can even have a small table in between your trade show display and theirs featuring both company logos to continue sending the message to consumers that you’re working with another company to provide quality services and products.

Cross Promotion

Work with your partner company to come up with trade show ideas that will benefit the both of you. Put your business cards and promotional materials at your partner’s trade show display and feature their promotional materials at yours. Let your customers know about the partnership on your website and offer those who attend the trade show a discount when they purchase items from both you and your competitor during the marketing event.

Social Media

Be sure to use social media to your advantage when you’re working with another company to make your trade show experience a success. Come up with creative or funny trade show ideas that will make both businesses stand out and make people excited about coming to the trade show. Provide a prize or discounted services to the social media follower that shares your marketing material most often on social media and create a video commercial to post on your social media pages advertising your partnership and trade show attendance. The more active you are on social media, the more you’ll attract people who see regular social media interaction as a sign of professionalism. This also shows that you’re willing to communicate with your customers on a consistent basis and want to provide quality customer service. This allows you to make a great impression long after the trade show is over.