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How to Dress for Trade Shows

Preparing for a trade show means that you should be comfortable enough to move around or be on your feet longer than you would in a traditional office setting. However, you should still look polished and professional so you can make a great impression for your company. Here are a few suggestions on the best outfit choices for your next trade show.

Comfortable Shoes

You probably already know that high-heeled shoes aren’t the best choice for a trade show since you’ll be standing for long periods of time. However, when you’re selecting a professional flat shoe to wear, choose one with a soft sole so that your feet will be comfortable during the day. If the trade show is casual, and you and your team are wearing tennis shoes, make sure your shoes are clean and free of scuff marks. Even in nontraditional office clothing, it’s still important to look your best from head to toe.

It’s also a good idea to wear shoes that you’ve worn before. If you purchase brand new shoes for the trade show, you’ll spend the event breaking them in.

Company Shirts

It’s quite common to design shirts that contain your company logo as part of your trade show planning. You may already have company shirts and want to update them for the trade show. If this is the case, make sure that each member of your team is wearing the same type of shirt with the updated logo. This sends the message that you’re organized and want to present your products and services in the best light. The shirts should also be ironed, cleaned, and tucked in if you’re wearing dress pants or slacks.

In addition to company shirts, you may want to wear other clothing items displaying your logo, such as hoodies or hats. These items should be as presentable as possible as well. If necessary, have some new items made just for the trade show so that the fabric won’t look old and worn.

Finding the Right Fit

When it comes to trade show attire, you want to make sure that your outfits attract positive attention. Your logo should stand out when customers visit your booth, and your color schemes may even give people trade show ideas for the next event. However, it’s also essential that your clothing fits well. None of your attire should be extremely form-fitting. Avoid low-cut shirts, and if you’re wearing a shirt with buttons, either button the shirt all the way up or leave one button open.

If you’re wearing jeans, make sure they’re not too tight or too baggy. Stay away from workout clothing, unless it’s part of your inventory. If you wear fitness gear, make sure it’s not too tight or overly distracting.

These are just a few of the ways you can make sure you and your team look your best. Remember that attire is part of the trade show planning process and that your clothing should coordinate with the professional trade show ideas and concepts you’re presenting to attendees. Good luck!

Answering Tough Customer Questions at your Next Trade Show

One of the hardest things to do when you are presenting your business and products to a crowd of people is answering their questions. No one is ever fully prepared to answer every question a potential customer may have, especially if they are tough questions. The truth of the matter is answering tough questions about your business at your trade show booth can be beneficial for you. By answering these questions, potential customers will feel secure about joining your business.

However, many people do not know how to deal with tough questions and may even feel insecure about answering them. Instead of feeling uncertain and not knowing how to answer these questions, consider the following tips.

Clarify the Question

Customers tend to ask two different types of questions: one about an issue or feature and secondly about their opinion. Before answering the question, you want to understand what the attendee is asking you. The best way to do is to repeat the question to the customer and ask for clarification. This allows you to fully comprehend the question that is being asked while making it easier for you to comprehend and respond.

Share your Expertise

When customers ask questions, they want to be sure that you know what you are talking about. You want them to know that you are an expert on the topic. Consequently, you want to begin any response with “based on my expertise I would say” or “I have been asked this question multiple times, and the response is.” Responding in this manner will show the potential customer that you are well aware of what is happening and can give them a considered response.

Make Sure your Staff are Knowledgeable

Many times, during the wholesale trade show, you won’t be around to answer all the tough questions that are being asked. Therefore, you want to make sure your staff is well aware of how to respond to tough questions as well. They should be able to feel as if they have the answers to everything that has been asked.

Always Provide an Expert Point of View

Attendees are twice more likely to join your company as a customer if they can trust your opinion. This is why you want to share with them your expert point of view. In fact, you do not want to sell them anything while answering difficult questions instead you want to be the expert advisor they need. Being an expert will make you trustworthy and knowledgeable in the potential customer’s eyes.

Remain Calm

Your demeanor, when asked tough questions, will speak volumes. Always remain calm, cool and collected. If you look or feel flustered, the customer will notice and will see that the question makes you uncomfortable. You want to speak with authority and knowledge; you also want to keep eye contact at all times, making the potential customer confident that you are an expert on that topic.

How to Network at Trade Shows

During any trade show event, networking is extremely important. The way your business networks with others can make or break the success you have at any trade show event. However, every trade show attendee will tell you networking is not as easy as you may think. Even trade show experts do not have networking all figured out.

We have done our research and have found the best ways to make networking easier while helping you achieve your goals to get as many leads as possible. Here are some pointers to keep in mind.

Use Social Media

Social media is key when it comes to networking. You want people to know about your business and the event you will be attending. You should use social media to keep everyone in the loop with information about your business and how well your trade show event is doing. It is also a great way to have attendees become part of your social media interaction. You can create a hashtag and/or have large screens be part of your custom trade show booth or exhibition booth rental that shows prospects what others have to say about your products and/or services.

Know your Ideal Client

Although, when attending a trade show, you want to network and speak with as many individuals as possible, you also want to keep in mind your perfect customer. Keeping your ideal customer in mind will help you network effectively as you will know what to look for when you speak with an attendee that is interested in your business.

Tell a Story

During a custom trade show event, consider telling a story about your business or yourself. People love stories, especially if they can relate to them. Telling a story also makes you memorable which is exactly what you want from a trade show. You want to be memorable as well as relatable to all individuals who visit your booth. You want the attendees to feel as if they are part of your vision when they join your prospect list. Individuals want to feel a part of something and telling them your story will do just that.

Be Unique

When networking at trade shows you want to be unique as there are hundreds of different brands competing for the attention of each attendee. Everyone is different and so is every brand, however standing out from the bunch is not easy. You need to have something other businesses do not have to offer. If you can do that you can attract people who are truly interested in your products or services.

Gather Information

One mistake many trade show business attendees tend to make is forgetting to gather potential customers phone numbers and email addresses. The idea is to have the attendee’s information so you can follow-up with them. If you don’t do this, you will not have the information you need to contact them and finish making them part of your team.

Keeping Up your Energy During a Trade Show

Any trade show expert will tell you, keeping your energy up during a custom trade show is key as attendees are attracted to individuals and brands that look excited to share what they have to offer. However, although you may begin your trade show exhibit feeling full of energy by the end of the trade show, your energy will begin to fade.

This is completely normal; as with anything, after a long day of events and meeting different people we all become tired and ready to go home. However, during a trade show exhibit, you want to avoid this as much as you can. Here are a couple of ways you can keep your energy and momentum up during your custom rental trade show exhibit.

Know the End Goal

Knowing the end goal will help you and your staff feel more energized and prepared for what’s to come. Your end goal should involve attracting as many people to your trade show booth rental to gain as many potential clients as possible. If you are aware of what your end goal is, you are more likely to remain energized and alert until you reach that goal.

Avoid Sugary Drinks

Although, sugary drinks will give you a boost of instant energy they will also make you crash in a few hours. After the surge of energy, you will feel more exhausted than you did before. Consequently, it would be in your best interests to stay away from sugary drinks.

Take Food Breaks

One of the main reasons many individuals lose energy is a lack of food in their system. Food is converted to energy. Therefore, you need to take food breaks in between the trade show exhibit to have the energy you need to sell your products and services to as many potential customers as possible. The more energy you have, the more enthusiastic they will be to hear about what you have to offer them. Keep in mind energy is contagious. Consequently, if you and your staff are energized and excited about your brand, the attendees that come across your booth will be too.

Have Fun

If you and your staff are enjoying the time you spend at the trade show the event will not feel like work; instead it will feel like you are having a great time while sharing your vision. This will also make the trade show go by faster. The idea is to trick your brain into thinking you have spent more time having fun and less time working. This works well when you are beginning to feel tired and exhausted at the end of the day. It will also give you a natural boost of energy.

Keeping your energy high is essential when you are attending a trade show exhibit. Following these tips will ensure you can keep your energy as high as you need it to be. Let us know in the comments section below if you have any more tips.

Which Free Promo Items are the Best?

Free promotional items have always been a great way for brands to get their message across while inviting potential customers to their trade show portable booth. Free items are always being handed out; the key is to find an item that will not only stand out from the rest but will make the attendees want to contact you. The truth of the matter is the right trade show promotional item can generate leads and help your brand become memorable even after the show has concluded.

The key to finding the right item is getting something that is useful to the attendee. If potential clients end up using the product, they are sure to remember you and want to reach out to you about your products and/or services. Here are the best free promotional items to hand out at your trade show booth to generate more leads at your next event.

Reusable Water Bottles

Everywhere you go, you will encounter people using reusable water bottles. They are not only better for the environment, but they are extremely convenient. Having a reusable water bottle in your custom trade show display as a promotional item is sure to get a large crowd around your booth, as attendees will be eager to get their eco-friendly products.

The best way to go about using a water bottle as a promotional item is to make sure you place your brand’s logo on it. This will ensure every time the potential customer uses the water bottle they will think of your company.

Lip Balm

This trade show promotional item may seem like an odd one, but it is an item that is excellent as a giveaway. Every time the attendee reaches into their bag to moisturize their lips, they will see your company’s logo. Therefore, making your brand more accessible to anyone who gets their hands on a lip balm with your company’s name on it.

USB Chargers

Everywhere you go people are plugged into their mobile devices. However, these devices will eventually need to be charged. Therefore, it can be extremely beneficial for you to have charging stations incorporated into your trade show display. Furthermore, if you want to take it a step further, we recommend giving out USB chargers as a promotional item.

The good thing is that USB chargers are pretty inexpensive, which allows you to customize them with your logo and even different designs if you choose to do so.

T-shirts

T-shirts are one of the best received promotional and giveaway item. Trade show attendees love to look for trade show booths that are giving away t-shirts. Many will say they will hunt for these as they like to collect them. This is a great idea as with a T-shirt you can put as many things about your business on it as you would like. Such as your logo, business name, phone number and even your slogan.

Relaxation Tips for After the Trade Show

There is no denying that trade shows are not only expensive, but they are extremely stressful. Many trade show newbies will tell you custom trade show exhibits are one of the most stressful yet intriguing experiences they have ever carried out for their business. Since trade show planning and execution is stressful, once the trade show is over, it is finally time to relax. However, who can relax when there are still follow-up phone calls to be made right? Although relaxing can be hard to do after a trade show has concluded, it is very necessary. The following relaxation tips will help you unwind and relax quickly and effectively.

Breathe Deeply

If you are feeling stressed after a trade show exhibition, breathing is the best way to calm down. Breathing deeply counters the effects of stress by lowering your blood pressure and slowing your heart rate. The key is to take 5-minute breaks and focus on taking deep breaths from your abdomen all the way to the top of your head.

Go for a Walk

Going for a brisk 20-30 minute walk after the show can help you clear your mind as well as help you to relax. It is also a great way to explore the town your trade show event is being hosted in. Giving you time to think and breathe fresh air while enjoying the scenery.

Disconnect for a few Hours

The best thing you can do to relax is to disconnect from everything and everyone for a few hours. Although we all live connected to our smartphones for business and/or personal reasons it is in our best interests to disconnect often. Once you do, you will feel more relaxed and focused as your mind will finally be able to concentrate on the task at hand. You will also feel more relaxed as you can fully listen to your thoughts and process them.

Yoga

You may not want to run to a yoga class right after your trade show event, but it may be in your best interests to do so. Yoga is excellent for meditation and relaxation based exercises that allow you to unwind and focus on the task of letting your body recuperate.

Listen to your Favorite Music

Listening to music has been shown to help you relax, and boost your mood. After a long and tiring day of showcasing your business at a trade show, you may want to listen to music to unwind and relax. Your favorite music can help you feel right back at home where you would want to be after spending hours traveling to get to the trade show event your business was attending.

Call Home

Let’s face it you can’t always travel with your loved ones everywhere you go. Missing them can cause a sense of anxiety and stress. Giving them a phone call after the show can solve this problem for you and give you the peace of mind you need to feel more relaxed.