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What to Include in Tradeshow Live Streaming

If you’ll be live streaming at your next trade show, there are a few things to consider to make sure it is successful. Live streaming can make your trade show exhibit more interesting and can appeal to your social media and online followers to give them a virtual front row seat to your marketing presentation. Live streaming is also a great way for bloggers and journalists to see your content and share the information with even more people, which could result in a larger customer base for you.

 

What Exactly Is Live Streaming?

 

Live streaming is the process of broadcasting a live video that is shown over the Internet. You’ll need to have three main components for live streaming: a production provider (the real people behind the camera who are in charge of production), the streaming provider (the people who capture the video, compress the video, and stream it live online to the platform where you want viewers to see it), and the platform provider (the website where your audience can see your video and interact with you as they’re watching).

 

Even though this may sound a little complicated, the part you play in live streaming is actually pretty simple. You just have to determine the content you want to be displayed, and then choose the platform where you want the video to show up.

 

Which Content Should You Live Stream?

 

If you want to live stream while you’re at your trade show exhibit, it’s a good idea to showcase your product demos. Make sure the camera zooms in on the best parts of your products, so you can show the features that customers are most interested in.

 

You can also turn the trade show into a press event. Ask a team member to conduct short interviews with the people who come up to your booth and feed the conversation into a live speaker. This makes the event more insightful for those who are watching online. Just be sure you and your team have a list of questions to ask attendees. Also, you should choose an employee who is comfortable engaging with others. You can also interview the executives of your company at the trade show so viewers can get a feel for the mission statement and philosophy of your business.

 

A product launch is great live-streaming material as well. Make sure a team member is recording the reactions and comments of attendees when you unveil a new product or service to get real-time feedback from people who could potentially turn into customers.

 

Live-streaming Services

 

If you and your team have decided live streaming is one of the trade show ideas you’d like to try, you’ll need to select a live-streaming service. There are both free and affordable services, such as Livestream and Ustream, or you can find professional local and/or national services to use if you’ll be using live streaming for most of your trade shows and marketing events. Some services even allow a free trial period, so you can learn more about the live-stream features that will work best for your business.

Best Trade Show Apps

Preparing for a trade show means being aware of the technology that is required to be competitive. After all, you’ll be displaying your services and products among several other companies, and it’s important to make sure you’re standing out in a positive way. This is why you need to know about trade show apps. These apps can make it easier for you to stay organized at the trade show booth, and you’ll also find there are apps that assist you in organizing and collecting leads during and after the show. When you and your team get together to come up with trade show ideas, here are a few apps you should consider:

 

Leadature

 

This app allows you to capture potential sales leads and accelerate those leads so you’ll know who is most likely to become a customer. You’ll get data measurement in real time, and you can use Leadature on smartphones, tablets, and PCs, even if you don’t have an Internet connection at the trade show site.

 

QuickTapSurvey

 

This app can definitely come in handy at the trade show booth since it can capture the opinions of attendees in real time. You don’t have to have Wi-Fi, which means you’ll still be able to utilize the features of QuickTapSurvey even when the Internet connection isn’t working, and there’s an automated e-mail feature that helps you develop your leads. You can try the app for free and then switch to a paid plan, which starts at $19 a month.

 

Pixe Snap

 

This trade show app allows you to include a photo station in your trade show exhibit. You can take selfies or standard photos and share these pictures on social media to promote the trade show and your company. This app works with both Android and iOS and even gives you the ability to brand the photos with your company’s name and address, as well as the date and time of the trade show before you post them on your social media platforms.

 

CDS Xpress Connect

 

This app lets you follow up with leads after the trade show. You can scan the badge IDs of people who come to your booth, so you’ll also have the important contact details you need to appeal to these potential customers later. CDS Xpress Connect also rates your leads, schedules meetings, and forwards the list of leads to your team members so you can send follow-up e-mails efficiently.

 

CamCard

 

CamCard, which only costs 99 cents, allows you to collect business card information and helps you organize the details and save them. When you take a picture of someone’s business card, you can save the images on your mobile device, and CamCard puts the information into the right fields and provides notes for you to reference. That way, you’ll know what to include in your correspondence with specific leads.

 

iPrizeWheel

 

If you want to have giveaways at your trade show booth, iPrizeWheel allows you to give promotional items to attendees without having to bring a physical prize wheel to your exhibit. This is a great idea for small booths, and you’ll even get the sound effects that come with a real prize wheel. iPrizeWheel is available at the App Store for $9.99.

Should You Only Attend Large Trade Shows?

By now, you’ve likely experienced the significant benefit of going to trade shows. You get to connect with attendees who may not have otherwise known about your company. You can meet with other business owners and figure out how you and other corporations can be mutually beneficial in terms of revenue and marketing. However, should you only attend trade shows where lots of businesses will be present? Is there a benefit to going to small trade shows as well? Here are some things to consider.

 

Networking

 

Of course, there are more chances for you to network with other company owners if you’re at a large trade show. However, the event can be a little overwhelming, since there are lots of people and you’ll want to appeal to attendees as well. If you’re only attending large trade shows, it’s important to have a game plan for how many people you plan to talk to each day and what you’ll say. Of course, you may also want to do some networking with attendees who could possibly help you get your marketing message to more people. Therefore, it’s best to come up with a “script” for them as well.

 

Trade Show Display

 

A large trade show usually also means you’ll need a larger trade show exhibit. If this has proven to be worthwhile in the past, it’s a good idea to make sure you have the budget for a display that has lots of colors and pertinent information to get the attention of attendees. Adding music to your trade show booth can also draw people to your table and make them more interested in what you’re offering. Of course, you’ll also need to make sure you have team members who aren’t afraid of large crowds to work at the trade show. Your employees will need to display the same amount of energy and friendliness to every person who comes to your exhibit, even though they’ll likely be meeting with hundreds of people throughout the duration of the trade show.

 

Company Goals

 

Think about the goals of your company when you’re coming up with trade show ideas for large shows as well. How many leads do you want to get per trade show? If you’re planning to sell products and services, a large trade show is likely the best choice. For smaller shows, people are more likely to “browse” and come to the event mainly to learn about various companies. At larger shows, attendees tend to be more prepared to buy from at least a few companies. When you’re clear on what you want to accomplish at the trade show, it will be easier to determine whether you should go to the next large event in your area.

 

After the Trade Show

 

When you return from the trade show, you’ll be able to better asses the tactics that worked, and which didn’t. Evaluating your performance after the show will let you know if you’re getting enough leads or are appealing to enough attendees with your promotional gifts, displays, and customer service.

Trade Show Customs from Around the World

If you’ve been attending trade shows in your city or region for a while and want to see if there are opportunities for trade shows in other parts of the world, it is important to learn the customs of these countries first, as opposed to simply having an elaborate trade show exhibit. Learning the etiquette that is required to make a good impression on international attendees and businesspeople can help to increase your sales and make your company more reputable.

 

Scheduling Meetings

 

If you want to attend a trade show in Israel or the surrounding countries and connect with professionals who you want to possibly partner with, remember that meetings should be scheduled between Sunday and Thursday. It’s not common to do business on Fridays or Saturdays since these two days are considered the weekend, as opposed to Saturday and Sunday in the United States. Also, Friday is seen as a preparation day for the Sabbath (Saturday) since Israel is primarily a Jewish country.

 

Professional Demeanor

 

Remember that your body language and displays of courtesy are very important when you are interacting with trade show professionals from other countries. For instance, if you are invited to a dinner or lunch meeting in Denmark, it’s considered rude if you don’t finish all the food on your plate. And, if you’re in Russia and someone approaches your trade show booth, smiling too much could come across as being insincere. In the United States, we’re encouraged to smile more to show attendees that we are warm and welcoming.

 

Business Attire

 

It’s very important that you know how to dress when you go to trade shows. If you’re setting up a trade show booth in Canada, make sure that you and your team are wearing business suits. This may be a little dressier than if you were having a marketing event in the United States. The same is true if you’re attending trade shows in Brazil. Remember to be cordial and well-versed on your products and services so that attendees will walk away with valuable information and a positive viewpoint of your business.

 

Giving Out Business Cards

 

There are a few things to remember when it comes to giving out your business cards as well. When you’re in Canada, the United States, and Brazil, it’s acceptable to hand out business cards with one hand. The same is true in countries, such as Spain, Sweden, and the United Kingdom. However, if you’re in the Middle East, remember to give business cards with the right hand only in the United Arab Emirates, and to present cards carefully and, preferably, with both hands when in Israel.

 

Keeping these important tips in mind when you attend a trade show in another country can make a big difference in the way people see your company. This is also an effective way of exhibiting great customer service since people will know that you respect their customs, are open to learning new things, and are excited about having new experiences that will enhance your business.

How to Thank Trade Show Attendees

When you attend a trade show that goes well, it’s a great idea to send tokens of your appreciation to your attendees. You can also express your gratitude before people leave your trade show booth. Of course, this is an ideal way to display customer service and to make a great impression on people who will soon become paying customers. Here are some ideas for saying thanks that could make your company especially memorable. You can also make larger baskets that are designated for attendees who make large purchases or have visited your trade show booth at more than one event.

Gift Baskets

A gift basket is a thoughtful way to show attendees appreciation for taking time to learn about your company or patronize your business. You can have the baskets displayed at your trade show exhibit, so you can pass them out to attendees as they leave the table. If you’re planning on making several baskets, they don’t have to be too large but should include the items you’re well–known for. A small thank you card included in the basket adds a nice personal touch that will boost brand recognition and make the gift more memorable.

E-mails

Once you get contact information from attendees, send a brief e-mail after the trade show to thank them for making a purchase or visiting your booth. Include your contact details so attendees can get in touch with you to ask further questions or buy a product or service. Be sure not to make the e-mail too “salesy,” and make it clear you appreciate the attendee taking the time to get to know a little more about your business.

Swag Bags

Swag bags in bright colors that feature your logo and contact information are also great thank you gifts for attendees. You can include samples of your products and even a few business cards or promo items from businesses you partner with to show attendees you believe in maintaining a sense of community. Remember to include practical items attendees can use regularly so they will be more likely to contact you when they need your services. Edible items that are best sellers at your business, as well as promo gifts, such as key chains and T-shirts, help to get your marketing message across without making attendees feel like they are obligated to purchase.

Discounts and Promotions

If you can offer free or reduced-price services or products to attendees, this will help you make a great impression and will show your gratitude for attendees who showed interest in your company. In your promo package, include a coupon with a discount code attendees can use online when they purchase from your website. It’s also a good idea to include a thank you card in the package along with a short summary of your business so attendees can get more information on your company that you may not have been able to relay at the trade show exhibit. An additional thank you e-mail once an attendee buys a service can also deepen the impression and increase the chances the attendee will become a long-term customer.