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2007 Archived Newsletters
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 Vitamin
Water... If It's Good For Celebrities,
It's Good For You
Issue 17 - November 2007
Glaceau has created a well-presented web presence for its brand of waters
and energy drinks. |
 Wish-Bone
Offers Women Therapy
Issue 16 - September 2007
Wish-Bone offers many ways to stay healthy while keeping the fun, flavor,
and creativity in food. |
 Royal
Caribbean Packs Your Bags
for a Personalized Vacation
Issue 15 - August 2007
Royal Caribbean, Big Spaceship, and Arnold Worldwide joined forces to make
a travel and tourism site unlike anything else on the net. |
 Doritos
X-13D Flavor Experiment
Issue 14 - July 2007
The Doritos bag is sleek black, with top secret Manhattan project-esque appeal
that immediately captures your attention when set against the brightly yellow
and red colored bags on the store shelf. |
 "Almighty" Spin-Off
Spins Green Marketing
Issue 13 - June 2007
Steve Carell's upcoming "Evan Almighty" is the first major motion
picture comedy to zero out its footprint.
Hollywood has stepped up its green game with this recent fund-raising effort. |
 Xerox
Targets Frugal Customers… With A Goat
Issue 12 - May 2007
Xerox recently launched a new integrated advertising campaign in North America
that pokes fun at office life, while conveying the message that Xerox provides
affordable color for the office. |
 Geico
Welcomes You To The Caveman's Crib
Issue 11 - April 2007
If you look up Geico on Wikipedia, you'll learn that, "GEICO's advertising
strategy incorporates a saturation-level amount of print (primarily mail
circulars) and television parody advertisements, as well as radio advertisements." |
 GE
Wows with Ecomagination Site
Issue 10 - March 2007
The first version of the GE ecomagination site was an introduction to the
concept of GE's environmental initiative. Now, almost two years into the
initiative, GE wanted to show how much progress has been made in such a short
time. |
 Kodak
- Winds of Change
Issue 9 - February 2007
Blue Chip companies are increasingly leveraging the web to promote a younger,
hipper image. Kodak has joined the pack with this YouTube video, which has
already garnered almost 200,000 views. |
 See
the Future with Georgia-Pacific
Issue 8 - January 2007
Georgia-Pacific understands that most people don’t think about building
products until they have to, and no one wants to read a 25-page brochure
to find the information they need. |
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