Nike Women has recently launched a new marketing campaign, it’s young, and fresh. Check out this link to the Nike Women Rockstar Workout video.

Nike wanted to inspire women around the world to express themselves through dance. To launch the Spring ’06 Fitness Dance collection, Nike tasked R/GA with creating a concept that would support an innovative global campaign and bring fitness dance to the next level.

The feature has been picked up by many TV programs (including ET on MTV and Ellen, CNN and CNBC), and an unexpectedly high percentage of traffic is coming from fan sites and blogs – visitors who found the video on their own or through word of mouth.

Nike never fails to resonate with its audience. Music and dancing are such a major part of the youth culture, it makes a lot of sense to use them to sell a style. I especially like the concept of being able to "shop the video". How often would we like to click on an outfit we see on TV to find out where we can purchase it? The quiz is fun, and all of the extras, such as being able to add the video to your personal blog, learn the dance steps, the soundtrack for your 30 minute workout, and find a Nike Rockstar Workout near you, are great value-adds. Overall I think the Rihanna interactive experience for Nike Women is a fabulous marketing campaign.

Stop Them in Their Tracks…

The fight for your customer's attention at a tradeshow has never been so intense. Customers are the entire reason you are there. So here are a couple of ideas to stop them in their tracks!!

The company Fellowes has come up with a new slogan, “The World's Toughest Shredders - Fellowes is the Bulldog of Shredders”. And they have designed a new marketing campaign around the adorable dog. They could also continue this marketing ploy in their trade show exhibit. Nothing will stop a person in their tracks faster then a cute little puppy. The bulldog puppies would go hand and hand with their slogan and be a unique show stopper. Items to consider include:

- Compliance with local rules and regulations
- Compliance with show regulations
- Special Staffing
- Special materials needed for animals
- Health and best interest of the animals

People are wildly competitive. Throw in a chance to win a prize, and you’ll have crowds flocking to your booth. Planning visitor competitions requires some careful planning. Everything that happens at your exhibit must reflect your marketing goals and objectives. Competitions should be consistent with the corporate image you want to portray. For example, a game show style trivia contest may be far more appropriate than a karaoke stage. Prizes should tie to your products and services in an effort to attract more qualified leads. Items to consider include:

- Type of competition
- Prizes to be offered
- Compliance with local rules and regulations
- Compliance with show regulations
- Staffing for the competition
- Duration of the competition
- Role competition plays in promotional efforts