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 Royal
Caribbean, Big Spaceship, and Arnold Worldwide joined forces to make
a travel and tourism site unlike
anything else on the net.
With the help of their "vacation personality expert" Sammy
the Suitcase (joining the likes of The Roaming Gnome and William Shatner,
the Priceline negotiator), you can pick your favorite activities and
get guidance on what cruise package would best suit you.
 Once
you visit the site, you
immediately understand why it won the Best
Motion Graphics award at the 2007 SXSW Interactive Festival. Sammy
gobbles up countless items -- surfboards, tuxedos, spicy foods…mountains
-- and based on three categories of relaxation, adventure, and culture,
chooses which vacation is best for you. You can slide from the bedroom
to the kitchen to find things that suit your vacation style, and at the
end of it all, Sammy serenades you with the vacation you chose. The graphics
and transitions are flawless and get you into the spirit of planning
your dream cruise.
 Once
a vacation is chosen for you, the companies supply all the tools to help
you on your way. You can also watch funny videos of Sammy on vacation;
you can design a date for Sammy, participate in his sing-along songs,
or listen to what he has on his voicemail.
Sooner or later, I'll have some time to get away, and when I do, I'm
turning to Sammy the Suitcase to pack my days full of fun.
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