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 You
don't need a Big Blue-size budget to draw a crowd - just a handful of
small, but smart, ideas. Here are some inexpensive ways to help you get
noticed. .
Welcoming, outgoing, well-trained staffers can draw people in
with little more than an open-ended question and a smile. Before
you spend a dime on any other tactic, be sure you have the right, properly
trained staff in your exhibit.
 Next,
add some color, light, and movement. A dark, motionless, neutral-colored
exhibit is about as exciting as hour 23 of the Jerry Lewis Telethon.
Consider adding a splash of color with graphics, carpet, or seating,
and invest in extra lights or even some lighting effects to set your
exhibit apart. And don't discount the impact of movement. Whether it's
a moving product demo, a spinning sign, or a rotating gobo, eyes are
drawn to motion.
 Humor
is another way to steal the show. As long as it's appropriate
to the audience and your company, something as silly as floppy hats,
goofy ties, or even a clever graphic, can set your exhibit apart from
the masses. At the very least, humor will help open the lines of communication
between attendees and staff.
 Interactivity
can also draw attention to your booth. Attendees want to experience
exhibits, rather than simply watch them. Hands-on demos and multi-sensory
activities attract far more attention than passive, non-interactive
booths.
Finally, don't forget the chotchkes. Even if you think
giveaways are gimmicky, everybody still loves getting something for free.
Just remember that the giveaway should be tied to your company and message,
and should match your company's image and attendees' expectations.
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