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Inviting Celebrities to Trade Shows


As you’re promoting an upcoming trade show that you’ll be participating in, it can be especially effective to let your social media followers and customers know that a celebrity will be at your trade show booth. Depending on the person you ask to come to your exhibit, you could get a significant number of people to attend the trade show, whether it’s live or virtual. Of course, there’s a way to go about inviting these celebrities to your show, so you’ll need to know which tactics to use to make sure this marketing tool is a success.


Do Your Research


One of the most important things to do is conduct some research on the celebrity you want to invite. It’s best to choose someone who is interested in your line of work. For instance, if you know of an actor who is interested in technology and you have a software company, there’s a better chance he or she will be excited to be at your trade show booth. If you have a company that sells food or beverages, a celebrity chef or cooking show host is a great choice. Make sure you at least know that the celebrity has a connection to what you’re offering to customers so he or she will be particularly effective and convincing. Of course, you also want to increase the chances that the celebrity will actually have a good time at the trade show. You can also check to see which celebrities are from your area, and which of them are still connected to their hometowns and want to help the communities where they grew up.


Offer Attractive Incentives


When you and your team decide to invite a celebrity to your trade show exhibit, make sure that the incentives you offer are appealing. Decide what you can offer based on your budget, and offer promotional or marketing items that the celebrity can wear at your booth and keep as a token of your appreciation. You can also live stream the trade show, which provides publicity for your business, as well as great press for the celebrity.


Review the Terms


Be sure to go over all the terms of trade show attendance with the celebrity you’ve invited. You should know how long the celebrity will be at your booth and whether he or she is willing to take pictures with attendees. You should also get permission before you use the celebrity’s name or photos for advertising purposes when you’re getting the word out about the show to your customers and social media followers. Get signed consent forms to give to the celebrity so both parties understand the agreement. This should be done as far in advance as possible, so you can review or revise the terms in a timely manner. Remember you’re making an impression on the celebrity, as well as trade show attendees, and, if you do good business, you’ll increase the chances that celebrity guests will feel comfortable helping you with your next trade show.

How to Make the Most of Trade Shows for Children

Organizing a trade show can be a bit tedious, especially when you have a specific audience in mind. If your next trade show is centered on children and children’s products, there are a few things to keep in mind, so the event will be effective and memorable.


Choose the Right Team Members


One of the most important things you can do when you’re organizing your trade show exhibit is to select the right team members to be at the booth. Choose employees who have experience dealing with children, so every young customer who comes to your table will feel welcomed. You’ll have to explain the features of your product in a different way when you’re appealing to children. Therefore, make sure your team knows this and doesn’t get frustrated with having to translate things into simpler or more exciting terms. It’s also important not to “talk down” to children and to value their opinions as consumers. Making the demos and exhibits at your booth especially interactive is also a must when you’re speaking with children and helps you make a great first impression.


Use Bright Colors


When you and your team are coming up with trade show ideas that will bring more children to your booth, bright colors are always a great idea. Of course, you’ll need to balance these colors with neutral shades, so your signage and table throws are easy to read. However, you may want to use more vivid hues than you would for an exhibit that is for adults. It’s also a good idea to use primary colors (red, blue, and yellow) when you’re selling products and services that are intended for young children, pastel colors for baby products, and neon shades for preteens and teens. This could make it easier for the right audience to be immediately drawn to your trade show table.


Incorporate Music


Music appeals to virtually everyone, and it’s a great learning and entertainment tool for children. You can include popular songs at your booth for older children since this gives the impression your company is aware of current social trends. Or, you can play music from popular children’s shows if you’re trying to get the attention of younger customers. It’s important to appeal to as many senses as possible at a trade show, so when your booth is attractive because of what people hear as well as what they see, you’re likely to get more leads.


Appeal to Both Kids and Parents


Of course, a toy or edible treat doesn’t hurt when you’re getting kids interested in your trade show booth. Cupcakes or cookies that are made from natural ingredients can also appeal to parents since it shows your company is concerned about the health of your consumers, and this is a huge plus for many parents. Giving parents a discount on subscription services or providing gift certificates that parents can use (i.e. gas station cards, coffee shop coupons) means you realize all family members are your customers. This helps to make the trade show experience memorable for everyone who comes to your exhibit.

Keeping Your Company Running While You’re at a Trade Show

If you’ve decided to attend a trade show but won’t be taking your entire team with you, you’ll have to think of practical ways to keep your company functioning while you’re away. You will likely be focused on how to put together a winning trade show booth, but you’ll also need to make sure that customers who visit your business will be impressed as well. If the trade show is local, this may not be too much of an issue, since you may be able to go to the office every few hours to see that everything is running smoothly. However, if the trade show is out of town, a reliable team that will maintain your company’s reputation is even more essential. Here are some of the ways you can make sure that you keep your established customer base satisfied while making new connections at a trade show.

Stay Organized

Before you leave for the trade show, organize your schedule and make sure you’re aware of any meetings or presentations that need to be conducted while you’re away. If you’d feel more comfortable being present for these events, try to reschedule them weeks in advance. You may also want to compose an email and voicemail message letting clients and team members know when you’ll be out of the office for the trade show, and how to get in touch with you if there’s an emergency. When you’re aware of the tasks you have to complete before the trade show, you’re likely to be less stressed at the actual event. This will free you up mentally to showcase all the best parts of your trade show exhibit while answering customer questions and generating leads.

Delegate Tasks


When you and your team are coming up with trade show ideas, make sure you know which employee is handling which task long before the trade show begins. This also goes for the team members who are staying behind to run the office. Ask one of your employees to be in charge of answering customer emails in a timely manner and leave another team member with the task of updating your social media pages so that your company is still consistently interacting with current and potential customers. Of course, team members who are attending the show with you should also have specific tasks like greeting customers or handing out promo items. Delegating tasks also keeps you from having to complete every trade show-related job yourself, which can increase your efficiency as you prepare for the show and make you more comfortable at the trade show booth.

Communicate With Customers

Finally, make sure that you’re staying in touch with your customers while you’re at the trade show. Let consumers know that they can still visit your website to place orders or submit inquiries. You can even do some live streaming while you’re at the trade show to let consumers know that you’re actively participating in a marketing event. This could boost your professional reputation and cause customers to be a little more understanding as you work to deliver products and services in a timely manner.

How to Recover After Trade Shows

If you’ve just attended a trade show or two, you know how stressful the preparation and presentation process can be. There are so many daunting tasks that come with presenting at a trade show, such as getting your trade show booth organized, coming up with creative ideas that will make your business stand out and arranging for a team to set up and break down your exhibit. Of course, you’ll need some time to recuperate after a trade show, so here are some helpful tips that will assist you in being more productive once you return to your office from a trade show.

Reevaluate Your Diet

If you’ve been preparing for a trade show for the last few weeks, you probably haven’t had time to cook a lot of healthy meals. If you and your team have been eating out a lot while you stay in the office to come up with trade show ideas or to create a booth that will stand out, you may need to be more intentional about eating healthier foods once the trade show is over. Whole grains, fresh fruits and vegetables and lean proteins can help you regain your energy and boost your brain power, so you can continue offering great customer service after the trade show has ended.

Take Time to Rest

After you’ve attended a trade show, it’s essential that you take time for physical rest. This is especially important if you’ve attended a trade show out of town and have spent a considerable amount of time traveling. Give your body time to get back into the routine of running your business, particularly if you’ve just been in a different time zone. Try to get to bed at a decent hour after returning home so that you can be at your mental best when you return to work.

Spend Time Outdoors

If you’ve spent the last few days in a convention or conference center, there’s a good chance you haven’t been getting enough vitamin D. A lack of this vitamin can cause fatigue and joint pain and can even affect your mood. Once the trade show is over, try to get outside as much as you can. If there is an outdoor space near your office where you can work for a few hours and the weather is warm, take your calls and answer emails in the fresh air. You may also want to take a short walk or jog during your lunch break once you get back to the office to readjust your body after being indoors for such a long time.

Schedule Your Follow-Ups


Finally, don’t feel that you have to get back to all the potential customers and business partners that you met at the trade show right away. Chances are you’ll be catching up on office tasks and tending to existing customers for your first few days back in the office. Schedule a block of time for returning phone calls, responding to leads and thanking everyone who visited your trade show exhibit. This will keep you from being too overwhelmed and will increase the chances that you won’t forget to reach out to anyone who could help move your business forward.

What to Say When You Visit Trade Show Booths

If your team has been attending a number of trade shows lately, you’ve likely gotten some practice with interacting with customers and providing valuable information about your business. However, it’s also a good idea to attend trade shows as a potential customer. This gives you an accurate idea of the trends that other businesses are following when it comes to promotion and consumer service. If you’ll be on the other side of the trade show booth soon, here are some things you should say and questions you should ask.

Get Product Information


Get accurate information about the product as soon as you get to the exhibit so that you can make the most of your time. Learn about the company’s newest or most popular product and ask if you can get additional literature or online information about the product. This allows you to make sure that every team member at the table knows the necessary information about what is being promoted at the trade show. Of course, if you get the right answers to these questions, you’ll know if you need to purchase the product for your business and you get an idea of how you should relate to customers the next time you’re exhibiting at a trade show.

Learn Company History


When you learn the history behind a company, you’ll be able to get a glimpse into the philosophy of the business and the care and concern that goes into creating the products and services that are being displayed. Of course, when you ask about the background information of the company, you can see whether the employees are well-versed about the business and can assist you with making a practical purchase.

Ask for Contact Information


The contact information for a company should be clearly displayed on or around the trade show table, but you should ask for ways to keep in touch with the business if you’re interested in becoming a customer. You know how positive this can be as a business owner, since it’s a sign that an attendee is interested in what you’re providing or knows someone who could benefit from being your customer. Ask the person at the trade show booth if there is a specific person you need to speak with when you’re ready to make your purchase as well. This will give you an idea of how much the company communicates and how the company works as a team, along with a glimpse into how organized the business is.

Know What You Need

Finally, you should know what you’re looking for when you get to a trade show exhibit. As a business owner, you know how frustrating it can be to meet the needs of a potential customer who isn’t sure which problem he or she wants you to solve. Have a game plan before you go into the trade show and know what type of products and services you’re looking for. Ask what the product does, how other customers have rated the product or service and how much the product or service will cost. This could be very helpful to the people behind the booth and make the customer service process more efficient.