Keeping Your Company Running While You’re at a Trade Show

If you’ve decided to attend a trade show but won’t be taking your entire team with you, you’ll have to think of practical ways to keep your company functioning while you’re away. You will likely be focused on how to put together a winning trade show booth, but you’ll also need to make sure that customers who visit your business will be impressed as well. If the trade show is local, this may not be too much of an issue, since you may be able to go to the office every few hours to see that everything is running smoothly. However, if the trade show is out of town, a reliable team that will maintain your company’s reputation is even more essential. Here are some of the ways you can make sure that you keep your established customer base satisfied while making new connections at a trade show.

Stay Organized

Before you leave for the trade show, organize your schedule and make sure you’re aware of any meetings or presentations that need to be conducted while you’re away. If you’d feel more comfortable being present for these events, try to reschedule them weeks in advance. You may also want to compose an email and voicemail message letting clients and team members know when you’ll be out of the office for the trade show, and how to get in touch with you if there’s an emergency. When you’re aware of the tasks you have to complete before the trade show, you’re likely to be less stressed at the actual event. This will free you up mentally to showcase all the best parts of your trade show exhibit while answering customer questions and generating leads.

Delegate Tasks


When you and your team are coming up with trade show ideas, make sure you know which employee is handling which task long before the trade show begins. This also goes for the team members who are staying behind to run the office. Ask one of your employees to be in charge of answering customer emails in a timely manner and leave another team member with the task of updating your social media pages so that your company is still consistently interacting with current and potential customers. Of course, team members who are attending the show with you should also have specific tasks like greeting customers or handing out promo items. Delegating tasks also keeps you from having to complete every trade show-related job yourself, which can increase your efficiency as you prepare for the show and make you more comfortable at the trade show booth.

Communicate With Customers

Finally, make sure that you’re staying in touch with your customers while you’re at the trade show. Let consumers know that they can still visit your website to place orders or submit inquiries. You can even do some live streaming while you’re at the trade show to let consumers know that you’re actively participating in a marketing event. This could boost your professional reputation and cause customers to be a little more understanding as you work to deliver products and services in a timely manner.

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