Official Dates for NAMM 2026 Exhibitors
NAMM 2026 is set to take place from January 22-24, 2026, in Anaheim, California. This global gathering is a must for exhibitors in the music, sound, and entertainment technology industries. With thousands of industry professionals, artists, and enthusiasts in attendance, NAMM offers exhibitors a platform to present their newest products and innovations. Whether you're launching the latest gear or building connections with industry insiders, this is the place to be.
History of NAMM
The NAMM Show, organized by the National Association of Music Merchants, has been an industry cornerstone since 1901. What started as a small gathering for music retailers has grown into a massive international event that spans all aspects of music and sound. NAMM has become a premier stage for launching musical instruments, pro audio, and lighting products, drawing musicians, producers, retailers, and educators from around the globe. It's a place where tradition meets innovation, creating a unique blend of networking, learning, and discovery.
Boost Your Presence at NAMM 2026
Looking for a little bit of exhibit inspiration? Check out our portfolio of exhibits created in the past, or watch a short video that showcases a few from recent years:
Participating as an exhibitor at NAMM 2026 offers a valuable opportunity to elevate your brand within the music and pro audio sectors. This event draws a wide array of artists, buyers, distributors, and influencers, all keen to explore the latest innovations in music equipment and technology. By designing an effective booth, you can create a lasting impression that continues to influence attendees well beyond the conclusion of the event.
Exhibit Options is here to help create an engaging and visually appealing booth that draws attention, sparks conversations, and drives business growth.
Resources for NAMM 2026 Exhibitors
Preparing for NAMM 2026 can be greatly improved by taking advantage of a wide range of resources specifically tailored for exhibitors. The official NAMM website is a valuable starting point, offering detailed guides, planning tools, and promotional materials to ensure you are well-prepared for the event. These resources cover everything from understanding the event schedule to tips on how to effectively engage with attendees. Additionally, Exhibit Options offers comprehensive support in key areas such as booth design, logistics, and on-site management. Their expertise can help you create an exhibit that is not only functional but also leaves a lasting impression. By utilizing these resources, you can streamline your planning process, enhance your exhibit's appeal, and make a significant impact at NAMM.
Here's a few of our most popular resources for trade show exhibitors:
- 5 Planning Mistakes Exhibitors Make and How to Avoid Them
- The Power of Metrics: Optimizing Trade Show Engagement for Better Results
- Trade Show Booth Lighting: Everything You Need to Know
- Mastering Trade Show Selection: How to Choose the Perfect Event for Your Brand
Similar Trade Shows to NAMM
Exhibiting at related trade shows extends your brand's reach, connecting you with a wider network of industry professionals and potential clients. Each event brings unique opportunities to present your products, explore fresh ideas, and engage with new market segments. A strategic approach to attending multiple trade shows can strengthen brand visibility and foster long-term growth in a competitive landscape.
Other trade shows such as Prolight + Sound and the Audio Engineering Society (AES) Convention are excellent opportunities to reach new audiences. Each of these events provides a unique space to connect with professionals, learn about the latest trends, and keep up with the ever-evolving world of music and sound technology.
Your Trade Show Partner for NAMM 2026 and Beyond!
Preparing for NAMM 2026 or another key event? Exhibit Options is here to help make every step of the process seamless. When you're ready to reach out, our team is ready to answer your questions about our services, event planning, budgeting, reporting, and specific trade show requirements.
With nearly two decades of experience working with both established industry giants and up-and-coming brands, we’ve refined our approach to designing impactful custom booths, bold displays, and adaptable rental exhibits that truly resonate with audiences. Our goal is to help your brand stand out and create lasting impressions.
If this is your first time exhibiting at NAMM or you are looking to enhance your trade show strategy, we’ll guide you every step of the way. From initial booth concepts and on-site setup to post-show analysis and ROI assessment, we provide end-to-end support. And when trade show season is in full swing, our specialized concierge services are available to assist with everything from pre-show planning to on-the-ground exhibit management, helping ensure your event experience is efficient and rewarding.