Experiental Marketing Agency

Experiential Marketing

We are an experiential marketing agency that turns passive audiences into active participants. Through immersive brand activations, interactive trade show experiences, and event marketing that inspires action, we help you build lasting connections within your target audience.

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Extraordinary Experiences, Unforgettable Brands

We are living in an age of information, where "attention" is currency. Brands that transform their information into experiences designed to captivate, engage, and convert are better able to capture attention. At Exhibit Options, we don't just build award-winning custom trade show exhibits – we architect the experiences that happen within them.

As your dedicated experiential marketing partner, we merge strategy with creativity to design and execute powerful brand activations and brand experiences. From interactive installations on the trade show floor to buzz-worthy pop-up events, our focus is on creating authentic human connections that drive measurable business results and increase your trade show ROI.

Experiential Marketing Services

Custom exhibits come in all shapes and sizes. Over our 20+ years in business, we've become experienced experts on the nuances of each booth type. We'll help you design your custom booth in a manner that not only aligns with your marketing objectives, but also leverages the strengths of your specific booth type.

Event Marketing Solutions

We provide end-to-end event marketing solutions for product launches, corporate events, and pop-up shops. Our team handles everything from creative concept and design to event production and logistics management, ensuring a flawless experience.

Learn More Trade Show Experiences

We transform standard trade show booths into immersive destinations. Our expertise in experiential trade show booth design integrates interactive technology like AR/VR, gamification, and social media walls to stop attendees in their tracks and drive traffic.

Learn More Custom Environments

We design and build environments for corporate and retail establishments, brand and pop-up activations, or based on your custom needs and objectives.

Brand Activations

We’re an experiential marketing agency that designs immersive, multi-sensory experiences people never forget. Experiences that spark conversation, inspire sharing, and create lasting emotional connections. Experiences that make your brand unforgettable and build true customer loyalty.

Product Launches

Your product’s story is just as vital as your brand’s. Our team will partner with you to strategize, design, and build a launch that not only captures attention but also delivers on your goals.

Interactive Technology Integrations

Leverage our trade show technology expertise to create cutting-edge experiences. We integrate the latest in AR, VR, interactive touchscreens, LED video walls, and custom software to make your trade show exhibit the talk of the show.

What is Experiential Marketing?

Experiential marketing (or "experience marketing") is a strategy that immerses consumers within a live, branded experience. Unlike traditional advertising, which broadcasts a one-way message, experiential marketing creates a two-way dialogue. It invites audiences to actively participate, touch, and feel a brand, leading to deeper emotional connections and brand loyalty.

Key Benefits:

Drives Deeper Engagement: Create memorable, multi-sensory interactions.
Boosts Brand Loyalty: Forge emotional connections that last.
Generates Social Buzz: Design shareable moments that amplify your reach.
Captures Qualified Leads: Attract and engage your ideal customers.

What is Experiential Marketing - Option 2

Hubert’s Lemonade brought joy to VidCon with a bright yellow ball pit and playful photo moments, creating an unforgettable brand experience. Their experiential marketing activation immersed fans in fun, shareable memories that perfectly reflected the brand’s refreshing spirit.

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Setting Foundations.

Strategic Immersion

We dive deep into your brand, audience, and objectives to develop an ROI-focused experiential strategy.

Visualizing the Experience.

Creative Ideation

Our team brainstorms innovative concepts designed to connect with your audience emotionally and create shareable moments.

Nailing the Details.

Experience Design

We design the complete user journey, from the first touchpoint to the final interaction, creating a seamless and engaging narrative.

From Render to Reality™.

Fabrication & Technology Integration

As a premier exhibit house, we leverage our in-house custom exhibit fabrication capabilities to build the physical elements of your experience while integrating cutting-edge technology.

"Done For You" Trade Show Services.

Execution & Management

Our expert trade show management and logistics teams ensure every detail is handled, from staffing and scheduling to installation and on-site support.

Your Partner For Life.

Measurement & Optimization

We help you track key performance indicators to measure success, and provide you with actionable insights to prove trade show ROI and inform future events.

EXPERIENCE THE MAGIC OF EXHIBIT OPTIONS

Soak in the brand experience we created for Mobileye at CES 2024 – watch this fly-through of this massive custom trade show exhibit that was a true centerpiece!

Read more in our Case Study here.

70x100 ft

Double-Deck, Large Island Booth

Got Questions?

Experiential Marketing FAQ

Experiential marketing is a relatively new term, but many of the ideas have been around for a while. Here's some of the most common questions we get. If you have a question we haven't covered, please feel free to get in touch!

What is experiential marketing?

Experiential marketing is a strategy that moves beyond passive advertising to create immersive, hands-on experiences for consumers. The goal is to forge a memorable, emotional connection between an attendee and a brand by inviting them to actively participate, interact, and engage, rather than just observe.

What's the difference between Experiential Marketing and Event Marketing?

Think of it this way:

Event Marketing is the "what" and "where" – the entire process of planning and producing an event.

Experiential Marketing is the "why" and "how" – the creative strategy within the event that makes it engaging and unforgettable. We specialize in both, ensuring your flawlessly executed event is also a deeply impactful experience.

What is a "brand activation"?

A brand activation is a specific type of experiential campaign designed to bring a brand to life and generate direct consumer engagement. It's the act of "activating" a brand's message in the real world. Pop-up shops, product sampling tours, and interactive installations are all forms of brand activations.

How do you measure the ROI of an experiential marketing campaign?

While creating "buzz" is important, we focus on tangible metrics to measure ROI. This includes:

Lead Quality & Dwell Time: How long did qualified leads engage with your experience?

Social Media Amplification: Tracking shares, mentions, and user-generated content using a specific hashtag.

Brand Sentiment: Post-event surveys to measure changes in brand perception.

Direct Sales Impact: Tying participation directly to sales conversions or pipeline growth.

Why is experiential marketing so effective?

Experiential marketing is effective because it taps into basic human psychology. People remember what they do far more than what they see or hear. By creating a positive, emotional memory associated with your brand, you build genuine loyalty, trust, and advocacy that traditional advertising struggles to achieve.