Event-Marketing-stage

Event Marketing Services

Transform your key marketing moments into flawlessly executed events. As your full-service event marketing partner, we manage the entire lifecycle—from initial strategy and promotion to on-site production and post-event analysis.

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Your End-to-End Event Marketing Partner

A successful event is more than a date on the calendar; it's a powerful marketing channel that requires strategy, creativity, and meticulous execution. While many know us for our award-winning trade show exhibits, our expertise extends to full-service event marketing and production.

We go beyond the booth to become the strategic partner you need to produce high-stakes events. Whether you're launching a new product, hosting a user conference, or planning a national sales meeting, our team provides the logistical and creative framework to ensure your event is a resounding success and achieves key business objectives.

What is Event Marketing?

Event marketing is the strategic discipline of planning, promoting, and producing a live, in-person event to achieve specific business objectives. Unlike other forms of marketing that target individuals in isolation, event marketing creates a powerful, shared moment that brings your brand, customers, and prospects together in one place.

It treats the event itself as a complete campaign with three critical phases:

Pre-Event: Building awareness and driving registration through targeted promotion.

At-Event: Delivering a flawless, high-value experience that engages attendees.

Post-Event: Following up with leads and analyzing data to prove ROI.

event-marketing

The Daimler Truck Capital Market Day Event is a live gathering that highlights the company’s strategy, innovation, and financial outlook. Exhibit Options elevated the experience with a massive LED video wall, creating an immersive environment that brought Daimler Truck’s vision for the future of mobility and sustainable transport to life.

Step 1

Setting Foundations.

Strategic Immersion

We dive deep into your brand, audience, and objectives to develop an ROI-focused experiential strategy.

Step 2

Visualizing the Experience.

Creative Ideation

Our team brainstorms innovative concepts designed to connect with your audience emotionally and create shareable moments.

Step 3

Nailing the Details.

Experience Design

We design the complete user journey, from the first touchpoint to the final interaction, creating a seamless and engaging narrative.

Step 4

From Render to Reality™.

Fabrication & Technology Integration

As a premier exhibit house, we leverage our in-house custom exhibit fabrication capabilities to build the physical elements of your experience while integrating cutting-edge technology.

Step 5

"Done For You" Trade Show Services.

Execution & Management

Our expert trade show management and logistics teams ensure every detail is handled, from staffing and scheduling to installation and on-site support.

Step 6

Your Partner For Life.

Measurement & Optimization

We help you track key performance indicators to measure success, and provide you with actionable insights to prove trade show ROI and inform future events.

EXPERIENCE THE MAGIC OF EXHIBIT OPTIONS

Soak in the brand experience we created for Mobileye at CES 2024 – watch this fly-through of this massive custom trade show exhibit that was a true centerpiece!

Read more in our Case Study here.

70x100 ft

Double-Deck, Large Island Booth

Got Questions?

Event Marketing FAQ

Event marketing might seem overwhelming at first. Here's some of the most common questions we get. If you have a question we haven't covered, please feel free to get in touch!

What is the difference between Event Marketing and Experiential Marketing?

Event Marketing is the comprehensive, end-to-end process of planning, promoting, and producing a live event to achieve specific business goals. Experiential Marketing is a strategy within an event that focuses on creating immersive, interactive, and memorable moments for attendees. We do both, ensuring your well-planned event is also an unforgettable experience.

What types of events do you specialize in?

We specialize in producing high-stakes B2B and B2C events where brand presence, logistics, and messaging are critical. This includes corporate user conferences, product launches, national sales meetings, multi-city roadshows, and proprietary branded events designed to establish thought leadership.

How does event marketing drive sales and generate qualified leads? Event marketing creates a unique, high-value environment for lead generation. By bringing qualified prospects together, you can engage them in meaningful conversations, provide live product demonstrations, and build personal trust in a way digital marketing cannot. It shortens sales cycles by giving your sales team direct access to decision-makers in a captive setting.

How do you measure the ROI of an event?

We work with you to establish clear KPIs before the event begins. Success is measured through a combination of metrics, including:

Lead Generation: Number of leads captured and their quality score.

Sales Pipeline: Value of new sales opportunities generated from the event.

Brand Metrics: Social media engagement, press mentions, and post-event survey data.

Cost vs. Return: Comparing the total event investment to the value of the business generated.

Can you manage a multi-city roadshow or mobile marketing tour?

Yes. This is one of our core strengths. Our deep expertise in trade show logistics makes us exceptionally qualified to manage complex mobile tours. We handle the vehicle and display fabrication, tour scheduling, transportation between stops, and local on-site management for a consistent brand experience in every city.